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Cadillac Korea Sales Decrease 65 Percent In January 2020

Cadillac Korea sales decreased 65 percent to 48 units in January 2020.

Individual model sales performance was as follows:

Sales Results - January 2020 - South Korea - Cadillac

MODELJAN 2020 / JAN 2019JANUARY 2020JANUARY 2019
CT6-76.71% 1773
CTS-33.33% 1015
ESCALADE-40.00% 915
XT5-47.83% 1223
CADILLAC TOTAL-64.96% 48137

The GM Authority Take

January was the sixth consecutive month that Cadillac Korea sales registered a significant double-digit decline. However, the decline in January was particularly significant: not only does it represent the largest of all the contractions that Cadillac has suffered in the last six months, but the 48 deliveries also represent the lowest monthly sales figure that the brand has seen in the last four years in the Korean market.

Although all models suffered significant drops in sales volumes, the Cadillac CT6 continues to be primarily responsible for the negative performance of Cadillac Korea sales. As such, the prestigious sedan registered the most significant drop of 77 percent, selling 56 units less than in January 2019. Likewise, the rest of the model range also saw significant double-digit contractions.

It is expected that in the coming months, the new Cadillac XT4 and XT6 will finally be introduced in South Korea. The same goes for the refreshed Cadillac XT5. None of these crossovers have reached the South Korean market as of this writing, but their arrival will likely reverse the negative commercial trajectory that Cadillac Korea sales are currently facing.

About The Numbers

  • All percent change figures compared to Cadillac Korea sales in January 2019, except when noted
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. As a result of the collaboration between stupid Korean Cadillac executives and stupid Korean gm cesar W toledo, Korea’s Cadillac is losing its status as a luxury car due to the uncertainty of the future, unreasonable price discounts of dealers that do not meet the conditions, and consumers’ disregard.

    Reply
  2. It looks to me it’s not worth selling Cadillac’s in S Korea.

    Reply
  3. And after Opel in Europe and Holden in Australia, Korea will be next to close…

    Reply

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