Cadillac Escalade Sales Continue To Command Segment During Q3 2024

December 13, 2024 12:15 am

Cadillac Escalade sales decreased in the U.S. as well as in Canada and Mexico during the third quarter of 2024, as follows:

In the U.S., cumulative Escalade sales (those of the Escalade and Escalade ESV) fell 18 percent to 8,788 units
In Canada, cumulative Escalade sales fell 23 percent to 666 units
In Mexico, Escalade sales fell 25 percent to 150 units

Competitive Sales Comparison (USA)

The Cadillac Escalade remained the best-selling model in its segment during the third quarter of 2024, something it has done for well over a decade. Note that sales of the regular-length Escalade and the extended-length Cadillac Escalade ESV are combined this quarter, and are not broken out.

The Lincoln Navigator (see running Lincoln Navigator sales) duo, represented by the regular-length Navigator and extended-length Navigator L, moved up to second place despite sales being flat at 4,484 deliveries. The Jeep Grand Wagoneer family, which comprises the regular-length Grand Wagoneer and extended-length Grand Wagoneer L, traded places to take third with an eight percent dip to 2,630 units. Meanwhile, the Infiniti QX80 posted a 13 percent slip to 2,694 units, and the Lexus LX remained last with an 18 percent drop to 1,497 deliveries.

Sales Numbers - Full-Size Luxury SUVs - Q3 2024 - USA
MODEL	Q3 24 / Q3 23	Q3 24	Q3 23	Q3 24 SHARE	Q3 23 SHARE	YTD 24 / YTD 23	YTD 24	YTD 23
CADILLAC ESCALADE	-17.87%	8,788	10,700	44%	30%	-12.47%	27,992	31,483
LINCOLN NAVIGATOR	-0.95%	4,484	4,527	22%	20%	-17.56%	11,034	13,385
JEEP GRAND WAGONEER	-8.27%	2,630	2,867	13%	12%	+25.20%	10,185	8,135
INFINITI QX80	-12.96%	2,694	3,095	13%	13%	-19.67%	7,410	9,225
LEXUS LX	-18.11%	1,497	1,828	7%	8%	-8.76%	4,812	5,274
TOTAL	-12.70%	20,093	23,017			-8.99%	61,433	67,502

The Escalade duo earned a combined 44 percent market share in its segment, accounting for nearly half of all sales here. The Navigator family followed with a 22 percent share. The Grand Wagoneer duo and QX80 each posted a 13 percent share, while the LX held a seven percent share.

The full-size luxury SUV segment contracted 12.7 percent to 20,093 units in Q3 2024, meaning that combined Escalade sales underperformed the segment average.

Below, we’ve included sales figures for full-size luxury crossovers for reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by utilizing a unibody construction, they are typically cross-shopped and considered alternatives to regular full-size luxury SUVs. The only full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class. The rumored Audi Q9 is incoming at some point to slot into this space as another rival. Nevertheless, the Escalade family outpaces these crossovers as well.

Sales Numbers - Full-Size Luxury CUVs - Q3 2024 - USA

MODEL	Q3 24 / Q3 23	Q3 24	Q3 23	YTD 24 / YTD 23	YTD 24	YTD 23
GLS-CLASS	+21.89%	6,460	5,300	+25.47%	20,707	16,504
X7	-11.23%	5,328	6,002	-1.34%	19,679	19,946
TOTAL	+4.30%	11,788	11,302	+10.80%	40,386	36,450

The GM Authority Take

Despite their not-insignificant drop during the third quarter of the year, Cadillac Escalade sales still accounted for the lion’s share of the segment. No body-on-frame full-size SUV competitor seems to be able to catch Caddy here, though large unibody crossovers that are cross-shopped with the Escalade are continue getting closer.

We expect the refreshed 2025 Escalade to return Escalade sales into the green throughout the upcoming 2025 calendar year, though it won’t be without competition. In fact, the all-new 2025 Lincoln Navigator was recently revealed as a Cadillac Escalade rival, representing Lincoln’s best effort yet to catch the Escalade.

About Cadillac Escalade

The 2024 Cadillac Escalade features a few changes and updates, including Super Cruise becoming standard on most trim levels. The 2024 Escalade-V received 20^th Anniversary features to celebrate two decades of the Cadillac V-Series sub-brand. Additionally, the 2024 Escalade dropped the Mahogany Metallic paint color while adding Black Diamond Tricoat on the 2024 Escalade-V.

The refreshed 2025 Cadillac Escalade – which recently began arriving at dealers – features a notable wealth of updates and changes, headlined by revised exterior styling, a new cockpit dominated by a massive 55-inch pillar-to-pillar display, over 100 new ambient lighting color options, and a reworked powertrain lineup.

Refreshed 2025 Cadillac Escalade Sport Platinum

Further highlights of the 2025 Cadillac Escalade include a new power open-and-close door feature, 5G connectivity, an AKG Studio audio system, standard Super Cruise, and a new Executive Second-Row Seating Package. The refreshed full-size luxury SUV also benefits from suspension improvements.

Learn everything about the refreshed 2025 Cadillac Escalade in the below video:

Furthermore, the 2025 Escalade drops three paint colors, and the Escalade-V drops two, with three new ones arriving. The 2025 Escalade-V gains new carbon fiber interior trim and a key change to the steering wheel. Additionally, the nameplate will get a special matte paint color for the first time ever. Here are all the paint colors and interior colorway changes.

Powertrain options for the 2025 model year refresh include the naturally aspirated 6.2L V8 L87 gasoline engine as standard, while the supercharged 6.2L V8 LT4 gasoline engine is standard for the Escalade-V. The 3.0L I6 LM2 turbodiesel Duramax engine option is no longer offered, as GM Authority was the first to report (check out the reason why the diesel won’t be offered.)

To meet the anticipated demand for the refreshed model, GM will increase production of the 2025 Escalade Sport Platinum and the 2025 Escalade-V.