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GM Mexico Sales Decrease 10 Percent In March 2020

GM Mexico sales decreased 10 percent to 16,528 units in March 2020 compared to March 2019 results. Sales fell at all four GM brands in the market, including Chevrolet, Cadillac, Buick and GMC.

Brand & Model Sales

Chevrolet sales decreased 10 percent 15,847 units:

Cadillac sales decreased 26 percent to 68 units:

Buick sales decreased 15 percent to 166 units:

GMC sales decreased 4 percent to 447 units:

During the first three months of the 2020 calendar year, GM Mexico sales decreased 2 percent to 50,342 units.

Sales Results - March 2020 - Mexico - Chevrolet

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVEO-52.33% 2,9316,149-19.48%14,493 17,999
BEAT-24.81% 4,5506,051-4.36%16,624 17,382
BLAZER+140.54% 8937+39.37%308 221
BOLT EV+100.00% 63+30.00%13 10
CAMARO-66.67% 1133-71.58%27 95
CAVALIER-68.24% 3901,228-54.85%1,633 3,617
COLORADO-13.74% 113131-26.35%299 406
CORVETTE0.00% 44+50.00%15 10
EQUINOX-23.72% 119156-20.97%358 453
EXPRESS+21.88% 3932-29.63%76 108
MALIBU-92.86% 114-92.96%5 71
ONIX* 2,609**4,602 *
SILVERADO+536.14% 3,397534+413.14%4,531 883
SPARK-53.21% 4891,045-25.98%1,812 2,448
SUBURBAN-57.50% 68160-52.47%202 425
TAHOE+10.53% 4238+11.11%130 117
TORNADO-66.94% 163493-69.60%328 1,079
TRAVERSE-22.03% 4659-39.67%111 184
TRAX-41.57% 7801,335-20.63%2,828 3,563
CHEVROLET TOTAL-9.63% 15,84717,536-1.85%48,395 49,305

Sales Results - March 2020 - Mexico - Cadillac

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ATS-80.00% 15-93.33%1 15
CTS-100.00% 02-50.00%3 6
ESCALADE-50.00% 1326-54.32%37 81
XT4-16.28% 3643+4.30%97 93
XT5+12.50% 1816-32.35%46 68
CADILLAC TOTAL-26.09% 6892-30.04%184 263

Sales Results - March 2020 - Mexico - Buick

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ENCLAVE-20.00% 4860-30.00%133 190
ENCORE-5.17% 110116-6.99%306 329
ENVISION-57.89% 819-52.11%34 71
BUICK TOTAL-14.87% 166195-19.97%473 591

Sales Results - March 2020 - Mexico - GMC

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ACADIA-17.57% 6174-27.04%170 233
SIERRA+1.36% 224221+101.20%670 333
TERRAIN+2.92% 141137-9.59%396 438
YUKON-34.38% 2132-46.00%54 100
GMC TOTAL-3.66% 447464+16.85%1,290 1,104

Sales Results - March 2020 - Mexico - GM Totals

BRANDMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
CHEVROLET TOTAL-9.63% 15,84717,536-1.85%48,395 49,305
CADILLAC TOTAL-26.09% 6892-30.04%184 263
BUICK TOTAL-14.87% 166195-19.97%473 591
GMC TOTAL-3.66% 447464+16.85%1,290 1,104
GM MEXICO TOTAL-9.62% 16,52818,287-1.80%50,342 51,263

The GM Authority Take

After registering a sales volume increase in February – its first in recent months – GM Mexico sales decreased markedly in March. This result was driven by declines in each of the four brands that the company markets in Mexico stemming from government restrictions to contain the spread of COVID-19 in the country. In addition, the year-to-date sales so far this year fell slightly compared to the same period in 2019, with GMC being the only brand that still maintains positive figures for the timeframe.

Although most models posted disappointing sales figures, March was a good month for two Chevrolet models – the Silverado and Onix. Silverado sales increased 536 percent, allowing it to reach no less than 3,397 units sold – the highest figure the model has recorded in Mexico in recent years. Meanwhile, the new Chevrolet Onix delivered 2,609 units in its first full month on sale in Mexico.

Going forward, GM Mexico sales will likely decrease significantly until economic and lifestyle impact associated with the COVID-19 pandemic come to an end.

About The Numbers

  • All percent change figures compared to GM Mexico sales in March 2019, except if noted

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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