Cadillac Escalade sales decreased in the United States, Canada, and Mexico during the second quarter of 2024.
Cadillac Escalade Sales – Q2 2024 – United States
Cumulative deliveries of the Cadillac Escalade family in the United States decreased 13 percent to 10,069 units in Q2 2024.
Sales Numbers - Cadillac Escalade - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| ESCALADE | +38.60% | 10,069 | 7,265 | +50.17% | 19,204 | 12,788 |
| ESCALADE ESV | -100.00% | 0 | 4,290 | -100.00% | 0 | 7,995 |
| TOTAL | -12.86% | 10,069 | 11,555 | -7.60% | 19,204 | 20,783 |
(Sometimes, like this quarter, U.S. sales figures are not broken out for the regular-length Escalade and extended-length Escalade ESV but are combined.)
Cadillac Escalade Sales – Q2 2024 – Canada
Cumulative deliveries of the Cadillac Escalade family in Canada decreased 25 percent to 757 units in Q2 2024, comprised of:
- 496 units of the regular-length Escalade, a decrease of nearly 35 percent compared to 758 units sold in Q2 2023
- 261 units of the extended-length Escalade ESV, an increase of almost two percent compared to 257 units sold in Q2 2023
Sales Numbers - Cadillac Escalade - Q2 2024 - Canada
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| ESCALADE | -34.57% | 496 | 758 | -33.89% | 958 | 1,449 |
| ESCALADE ESV | +1.55% | 261 | 257 | +1.24% | 489 | 483 |
| TOTAL | -25.42% | 757 | 1,015 | -25.10% | 1,447 | 1,932 |
Cadillac Escalade Sales – Q2 2024 – Mexico
Cumulative sales of the Cadillac Escalade family in Mexico decreased 12 percent to 215 units in Q2 2024.
Sales Numbers - Cadillac Escalade - Q2 2024 - Mexico
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| ESCALADE | -11.89% | 215 | 244 | +11.31% | 443 | 398 |
| TOTAL | -11.89% | 215 | 244 | +11.31% | 443 | 398 |
Competitive Sales Comparison (USA)
Cadillac Escalade sales during Q2 2024 again kept the full-size luxury SUV solidly at the top of its segment when ranked by sales volume, commanding this space as it has for well over a dozen years. Sales of the Escalade family are combined this quarter and not broken out. Comprised of the regular-length Escalade and extended-length Escalade ESV, the duo posted a 13 percent dip in sales to 10,069 units.
The Jeep Grand Wagoneer family, which comprises the regular-length Grand Wagoneer and extended-length Grand Wagoneer L, followed with a 24 percent bump in sales to 4,005 units to place second. The Lincoln Navigator (see running Lincoln Navigator sales) duo, represented by the regular-length Navigator and extended-length Navigator L, posted a 27 percent decline to 3,423 units for third place. Meanwhile, the Infiniti QX80 saw a 24 percent slide to 2,243 units, and the Lexus LX finished last with a 14 percent slip for 1,618 deliveries.
Sales Numbers - Full-Size Luxury SUVs - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | +38.60% | 10,069 | 7,265 | 47% | 30% | +50.17% | 19,204 | 12,788 |
| JEEP GRAND WAGONEER | +24.22% | 4,005 | 3,224 | 19% | 13% | +43.41% | 7,555 | 5,268 |
| LINCOLN NAVIGATOR | -26.98% | 3,423 | 4,688 | 16% | 19% | -26.06% | 6,550 | 8,858 |
| INFINITI QX80 | -23.89% | 2,243 | 2,947 | 11% | 12% | -23.07% | 4,716 | 6,130 |
| LEXUS LX | -13.66% | 1,618 | 1,874 | 8% | 8% | -3.80% | 3,315 | 3,446 |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 4,290 | 0% | 18% | -100.00% | 0 | 7,995 |
| TOTAL | -12.06% | 21,358 | 24,288 | -7.07% | 41,340 | 44,485 |
The Escalade duo earned a combined 47 percent market share in its segment, accounting for nearly half of all sales here. The Grand Wagoneer family followed with a 19 percent share, and the Navigator duo held a 16 percent share. The QX80 posted an 11 percent share, while the LX earned an eight percent share.
Sales Numbers - Full-Cadillac Full-Size SUVs - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | +38.60% | 10,069 | 7,265 | 100% | 63% | +50.17% | 19,204 | 12,788 |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 4,290 | 0% | 37% | -100.00% | 0 | 7,995 |
| TOTAL | -12.86% | 10,069 | 11,555 | -7.60% | 19,204 | 20,783 |
Below, we’ve included sales figures for full-size luxury crossovers for reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by utilizing a unibody construction, they are typically cross-shopped and considered alternatives to regular full-size luxury SUVs. The only full-size luxury crossovers are the BMW X7, Mercedes-Benz GLS-Class, and Land Rover Range Rover, including the LWB Range Rover. The rumored Audi Q9 is incoming at some point to rival the Escalade and would slot into this space. Nevertheless, the Escalade family outpaces these crossovers as well.
Sales Numbers - Full-Size Luxury CUVs - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| GLS-CLASS | +21.60% | 6,789 | 5,583 | +27.16% | 14,247 | 11,204 |
| X7 | +3.07% | 7,394 | 7,174 | +2.92% | 14,351 | 13,944 |
| RANGE ROVER | -9.13% | 3,753 | 4,130 | +23.38% | 8,698 | 7,050 |
| TOTAL | +6.21% | 17,936 | 16,887 | +15.83% | 37,296 | 32,198 |
Sales of full-size luxury SUVs decreased 12 percent to 21,358 units in Q2 2024, meaning that combined Escalade sales matched the segment average.
The GM Authority Take
Cadillac Escalade family sales fell during the second quarter of the year, again matching the segment average like the previous quarter. However, the SUV sill posted a commanding 47 percent segment share to account for nearly half of all sales in this space.
A refresh of Cadillac’s flagship utility has debuted for the 2025 model year, which should only help sales grow once the updated model lands at dealerships.
About Cadillac Escalade
The 2024 Cadillac Escalade arrives with a few changes and updates, including Super Cruise now standard on most trim levels. The 2024 Escalade-V will get 20th Anniversary features to celebrate two decades of the Cadillac V-Series sub-brand. Additionally, the 2024 Escalade drops the Mahogany Metallic paint color, which is the one thing different from the 2024 model year, but adds Black Diamond Tricoat on the 2024 Escalade-V.
Refreshed 2025 Cadillac Escalade-V
GM recently debuted the refreshed 2025 Cadillac Escalade, which features a notable wealth of updates and changes for the luxury icon, including revised exterior styling, a new cabin dominated by a massive 55-inch pillar-to-pillar display, new convenience features, and a reworked powertrain lineup.
Further highlights include a new power open-and-close door feature, 5G connectivity, an AKG Studio audio system, and standard GM Super Cruise. The 2025 Cadillac Escalade also offers a new Executive Second Row Seating Package, just like that found in the 2025 Cadillac Escalade IQ.
Powertrain options include the naturally aspirated 6.2L V8 L87 gasoline engine as standard, while the supercharged 6.2L V8 LT4 gasoline engine is standard for the Escalade-V. The 3.0L I6 LM2 turbodiesel Duramax engine option is no longer offered, as GM Authority was the first to report.
We expect production to begin later this year.
Refreshed 2025 Cadillac Escalade Sport Platinum
This past August, GM debuted the 2025 Cadillac Escalade IQ, the first-ever all-electric full-size SUV from the luxury marque. Highlights of the Escalade IQ include streamlined styling, a tech-heavy feature list, a 55-inch pillar-to-pillar display, and a top range estimate of 460 miles with 750 horsepower on tap.
Compare dimensions of the 2025 Escalade IQ vs. ICE Escalade.
Production of the 2025 Escalade IQ is also set to begin at the GM Factory Zero plant in Hamtramck, Michigan, on October 7th.
First-ever all-electric 2025 Cadillac Escalade IQ Sport
About The Numbers
- All percent change figures compared to Cadillac Escalade sales for Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- Escalade and Escalade ESV model line break-outs are contingent on data availability by market
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Refresh should help maintain the share. I’ve seen the wagoneer fairly often in my area. Not surprised it is number 2 in share.
My Son bought a Grand Wagoneer and I am impressed . Loads of room and a great sounding V8 . Worthy competition.
I’ve owned the GLS 63 Benz . Loved it but a different animal .
escalade has no competition. the grand wagoneer imo is cooler on the inside (audi vibes) but outside the retro design doesnt cut it nor does it look large and imposing like the full framed GM family.
also.. JEEP. i mean come on. jeep = wrangler with no doors and roof and bugs in your teeth fun in the mud.
Anything that gains a 5% market share YoY while the slade dropped a point should grab attention. As I said, it is good that the slade did a refresh. When you are number 1, you don’t rest on your laurels.
I was surprised myself to see how nice the Wagoneer was .
Not sure I would buy one but it is better than expected.