Cadillac Escalade sales decreased in the United States and Canada but increased in Mexico during Q1 2024.
Cadillac Escalade Sales – Q1 2024 – United States
Cumulative deliveries of the Cadillac Escalade family in the United States decreased by one percent to 9,135 units in Q1 2024.
Sales Numbers - Cadillac Escalade - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| ESCALADE | +65.40% | 9,135 | 5,523 |
| ESCALADE ESV | -100.00% | 0 | 3,705 |
| TOTAL | -1.01% | 9,135 | 9,228 |
(Sometimes, like this quarter, U.S. sales figures are not broken out for the regular-length Escalade and extended-length Escalade ESV but are combined.)
Cadillac Escalade Sales – Q1 2024 – Canada
Cumulative deliveries of the Cadillac Escalade family in Canada decreased 25 percent to 690 units in Q1 2024, comprised of:
- 462 units of the regular-length Escalade, a decrease of over 33 percent compared to 691 units sold in Q1 2023
- 228 units of the extended-length Escalade ESV, an increase of almost one percent compared to 226 units sold in Q1 2023
Sales Numbers - Cadillac Escalade - Q1 2024 - Canada
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| ESCALADE | -33.14% | 462 | 691 |
| ESCALADE ESV | +0.89% | 228 | 226 |
| TOTAL | -24.75% | 690 | 917 |
Cadillac Escalade Sales – Q1 2024 – Mexico
Cumulative sales of the Cadillac Escalade family in Mexico decreased 48 percent to 228 units in Q1 2024.
Sales Numbers - Cadillac Escalade - Q1 2024 - Mexico
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| ESCALADE | +48.05% | 228 | 154 |
| TOTAL | +48.05% | 228 | 154 |
Competitive Sales Comparison (USA)
Cadillac Escalade sales during Q1 2024 kept the full-size luxury SUV solidly at the top of its segment again when ranked by sales volume, commanding this space as it has for well over a dozen years. Sales of the Escalade family are combined this quarter and not broken out. Comprised of the regular-length Escalade and extended-length Escalade ESV, the duo posted a just one percent slip in sales, nearly flat, for 9,135 deliveries.
The Jeep Grand Wagoneer family, which comprises the regular-length Grand Wagoneer and extended-length Grand Wagoneer L, followed with a 74 percent jump in sales to 3,550 units as the newest model here continues to grow in the marketplace, even outpacing the Lincoln Navigator this quarter. The Navigator (see running Lincoln Navigator sales) duo, represented by the regular-length Navigator and extended-length Navigator L, posted a 25 percent drop to 3,127 units. Meanwhile, the Infiniti QX80 saw a 22 percent dip to 2,473 units, while the Lexus LX finished last with an eight percent bump for 1,697 deliveries.
Sales Numbers - Full-Size Luxury SUVs - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CADILLAC ESCALADE | +65.40% | 9,135 | 5,523 | 46% | 27% |
| JEEP GRAND WAGONEER | +73.68% | 3,550 | 2,044 | 18% | 10% |
| LINCOLN NAVIGATOR | -25.01% | 3,127 | 4,170 | 16% | 21% |
| INFINITI QX80 | -22.31% | 2,473 | 3,183 | 12% | 16% |
| LEXUS LX | +7.95% | 1,697 | 1,572 | 8% | 8% |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 3,705 | 0% | 18% |
| TOTAL | -1.06% | 19,982 | 20,197 |
The Escalade family earned a combined 46 percent market share in its segment, accounting for nearly half of all sales here. The Grand Wagoneer family followed with an 18 percent share, and the Navigator posted a 16 percent share. The QX80 held a 12 percent share, while the LX earned an eight percent share.
Sales Numbers - Full-Cadillac Full-Size SUVs - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CADILLAC ESCALADE | +65.40% | 9,135 | 5,523 | 100% | 60% |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 3,705 | 0% | 40% |
| TOTAL | -1.01% | 9,135 | 9,228 |
Below, we’ve included sales figures for full-size luxury crossovers for reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by utilizing a unibody construction, they are typically cross-shopped and considered alternatives to regular full-size luxury SUVs. The only full-size luxury crossovers are the BMW X7, Mercedes-Benz GLS-Class, and Land Rover Range Rover. The rumored Audi Q9 is incoming at some point to rival the Escalade and would slot into this space. The Escalade family outpaces these crossovers as well, even though all three each moved more units than the second-place Grand Wagoneer full-size SUV duo.
Sales Numbers - Full-Size Luxury CUVs - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| GLS-CLASS | +32.68% | 7,458 | 5,621 |
| X7 | +2.76% | 6,957 | 6,770 |
| RANGE ROVER | +69.35% | 4,945 | 2,920 |
| TOTAL | +26.44% | 19,360 | 15,311 |
Sales of full-size luxury SUVs slipped one percent to 19,982 units in Q1 2024, meaning that combined Escalade sales matched the segment average.
The GM Authority Take
Cadillac Escalade sales were essentially flat year-over-year during the first quarter of 2024, matching the segment average. Furthermore, it held the same 46 percent segment share from a year ago and even the previous quarter. That’s quite the consistency in spite of the introduction of the new Jeep Grand Wagoneer a couple of years ago, which appears to be taking sales from the Lincoln Navigator along with the Infiniti QX80 and Lexus LX. GM is glad to have its crosstown rivals duke it out as the Escalade continues to account for nearly half of all sales in this space.
A refresh of Cadillac’s flagship utility is on the way for the 2025 model year, which should only help sales grow.
About Cadillac Escalade
The 2024 Cadillac Escalade arrives with a few changes and updates, including Super Cruise now standard on most trim levels. The 2024 Escalade-V will get 20th Anniversary features to celebrate two decades of the Cadillac V-Series sub-brand. Additionally, the 2024 Escalade drops the Mahogany Metallic paint color, which is the one thing different from the 2024 model year, but adds Black Diamond Tricoat on the 2024 Escalade-V.
Prototype of refreshed 2025 Cadillac Escalade-V
The upcoming refreshed 2025 Cadillac Escalade, which has been delayed from the 2024 model year, will receive exterior styling revisions and feature a full-width, pillar-to-pillar infotainment display panel similar to that of the Cadillac Celestiq ultra-luxury sedan. In fact, the mid-cycle enhancement shows a copy-paste from the Cadillac Escalade IQ, highlighted below. The 2025 Escalade will also get 5G network connectivity.
GM Authority has photos of the refreshed 2025 Cadillac Escalade-V, the Escalade Sport completely undisguised, and Escalade Premium Luxury undisguised, as well as the Escalade ESV Sport exterior and the Escalade-V interior spotted with no camo. Exterior changes include rear-end design changes and redesigned taillights. Check out our comparison between Escalade Sport and Escalade-V fascias.
Here’s everything we know and expect regarding the 2025 Cadillac Escalade, the 2025 Cadillac Escalade-V, and the 2025 Escalade-V ESV.
Prototype of refreshed 2025 Cadillac Escalade-V
On the EV front, GMÂ debuted the 2025 Cadillac Escalade IQ this past August, the first-ever all-electric full-size SUV from the luxury marque. Highlights of the Escalade IQ include streamlined styling, a tech-heavy feature list, a 55-inch infotainment screen, and a top range of 450 miles with 750 horsepower on tap. Production is slated to kick off next year. Compare dimensions of the 2025 Escalade IQ vs. ICE Escalade.
Earlier this year, our spies captured photos of the 2025 Cadillac Escalade IQ in Flare Metallic paint.
Production of the 2025 Escalade IQ is currently scheduled for October 7th.
First-ever all-electric 2025 Cadillac Escalade IQ Sport
About The Numbers
- All percent change figures compared to Cadillac Escalade sales for Q1 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
- Escalade and Escalade ESV model line break-outs are contingent on data availability by market
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
Comment
From the article: “On the EV front, GM debuted the 2025 Cadillac Escalade IQ this past August, the first-ever all-electric full-size SUV from the luxury marque. Production is slated to kick off next year…….Production of the 2025 Escalade IQ is currently scheduled for October 7th.”
OK, which is the truth?