Cadillac CT4 Sales Place Third In Segment During Q2 2022

August 12, 2022 9:12 pm

Cadillac CT4 sales increased in the United States but decreased in Canada during the second quarter of 2022.

Cadillac CT4 Sales - Q2 2022 - United States

In the United States, Cadillac CT4 deliveries totaled 2,617 units in Q2 2022, an increase of about 14 percent compared to 2,303 units sold in Q2 2021.

In the first six months of the year, CT4 sales decreased about 9 percent to 4,510 units.

MODEL	Q2 2022 / Q2 2021	Q2 2022	Q2 2021	YTD 2022 / YTD 2021	YTD 2022	YTD 2021
CT4	+13.63%	2,617	2,303	-8.52%	4,510	4,930

Cadillac CT4 Sales - Q2 2022 - Canada

In Canada, Cadillac CT4 deliveries totaled 193 units in Q2 2022, a decrease of about 20 percent compared to 241 units sold in Q2 2021.

In the first six months of the year, CT4 sales decreased about 33 percent to 292 units.

MODEL	Q2 2022 / Q2 2021	Q2 2022	Q2 2021	YTD 2022 / YTD 2021	YTD 2022	YTD 2021
CT4	-19.92%	193	241	-33.49%	292	439

Competitive Sales Comparison (USA)

Cadillac CT4 sales during the second quarter of 2022 kept the small luxury sedan in third place in its segment when ranked by sales volume. The BMW 2 Series remained in first with an 11 percent decrease in sales to 3,581 units, while the Mercedes-Benz A-Class jumped to second place with an 11 percent increase to 2,905 units. The CT4 maintained third place with a 14 percent bump to 2,617 units, while the Acura ILX took a close fourth with a 52 drop to 2,506 units – within just over 100 deliveries of Cadillac. The Audi A3, in fifth place saw a dramatic increase year-over-year after a generational change-over, with 2,372 deliveries. The Mercedes-Benz CLA-Class took up the rear with a 17 percent to 1,941 units. Ironically, the A-Class outperformed the CLA-Class even though the former will be dropped after the 2022 model year.

Sales Numbers - Luxury C-Segment Cars - Q2 2022 - United States

MODEL	Q2 22 / Q2 21	Q2 22	Q2 21	Q2 22 SHARE	Q2 21 SHARE	YTD 22 / YTD 21	YTD 22	YTD 21
BMW 2 SERIES	-11.21%	3,581	4,033	22%	24%	-18.58%	7,605	9,340
MERCEDES-BENZ A-CLASS	+10.71%	2,905	2,624	18%	16%	-31.83%	4,031	5,913
CADILLAC CT4	+13.63%	2,617	2,303	16%	14%	-8.52%	4,510	4,930
ACURA ILX	-52.24%	2,506	5,247	16%	32%	-23.88%	6,267	8,233
AUDI A3	+239,496.97%	2,372	1	15%	0%	+181.20%	3,740	1,330
MERCEDES-BENZ CLA-CLASS	-16.48%	1,941	2,324	12%	14%	-36.01%	3,005	4,696
TOTAL	-3.69%	15,922	16,532			-15.34%	29,158	34,442

From a segment share standpoint, the CT4 held a 16 percent share, up two percentage points. At the top, the 2 Series held a 22 percent segment share, down two percentage points, while the A-Class held an 18 percent share, up two percentage points. Like the CT4, the ILX held a 16 percent share, though its share was slashed in half from 32 percent during Q2 2021, repreesenting the highest decline in the segment. The A3 posted a 15 percent share and the CLA-Class posted a 12 percent share, down two percentage points.

Sales Numbers - MBZ Luxury C-Segment Cars - Q2 2022 - United States

MODEL	Q2 22 / Q2 21	Q2 22	Q2 21	Q2 22 SHARE	Q2 21 SHARE	YTD 22 / YTD 21	YTD 22	YTD 21
MERCEDES-BENZ A-CLASS	+10.71%	2,905	2,624	60%	53%	-31.83%	4,031	5,913
MERCEDES-BENZ CLA-CLASS	-16.48%	1,941	2,324	40%	47%	-36.01%	3,005	4,696
TOTAL	-2.06%	4,846	4,948			-33.68%	7,036	10,609

The two Mercedes-Benz entries in the segment held a combined 4,846 deliveries for a 30 percent segment share, putting the German automaker squarely at the top.

The small luxury car segment (luxury C-segment) contracted four percent to 15,922 units in Q2 2022, meaning CT4 sales significantly outperformed the segment average.

The GM Authority Take

Cadillac CT4 sales maintained third place during the second quarter of 2022 from the previous quarter. This is in spite of idled production in the most recent past at the GM Lansing Grand River plant in Michigan, where the CT4 is produced alongside the Cadillac CT5 and Chevy Camaro. That resulted in extremely low inventory at the dealer level, preventing shoppers from purchasing the vehicle. Luckily, production finally resumed in October 2021, which is very welcome news for Cadillac’s small luxury sedan, especially the range-topping 2022 CT4-V Blackwing sedan that launched in 2021. However, GM paused production again for a week in April due to an undisclosed parts shortage.

As a reminder, the CT4 family is offered in “regular” CT4 guise, high-performance CT4-V dress, and ultra-high-performance CT4-V Blackwing clothing. The vehicle remains a highly-compelling and, arguably, the most complete offering in the segment.

But wait, there’s more! GM recently debuted the 2023 Cadillac CT4-V Blackwing Track Editions, which will be offered in three different iterations, each named after a U.S. race track including the Watkins Glen IMSA Edition (set for production between October and December of 2022), the Sebring IMSA Edition (set for production by January of 2023), and, finally, the Road Atlanta IMSA Edition (set for production between February and March of 2023). Just 99 examples of each special edition model will be built, bringing the grand total to 297 units.

Production of all other 2023 Cadillac CT4 trims began on July 18^th, 2022. The 2023 CT4 will get a new bronze accent package, bringing a host of bronze exterior accents to the luxury sedan to give it a more upscale and head-turning appearance.

As Cadillac continues to add value to its already-popular small luxury sedan, addressing CT4 production issues will be key to catapulting sales to the top of its segment.

About The Numbers

All percent change figures compared to Cadillac CT4 sales for Q2 2021, unless noted otherwise
In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
Cadillac CT4 sales include CT4 Sedan, CT4-V Sedan and CT4-V Blackwing Sedan
BMW 2 Series sales include the 2 Series two-door and 2 Series Gran Coupe
GM Q2 2022 sales reports:
- GM Q2 2022 sales U.S.A.
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