Chevrolet Korea Sales Down 23 Percent In June 2022
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Chevrolet Korea sales decreased 23 percent to 4,433 units in June 2022 compared to June 2021 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EUV sales totaled 1 units
- Chevrolet Camaro sales decreased 85.71 percent to 1 units
- Chevrolet Colorado sales increased 31.34 percent to 264 units
- Chevrolet Equinox sales totaled 299 units
- Chevrolet Malibu sales decreased 22.35 percent to 271 units
- Chevrolet Spark sales decreased 24.83 percent to 1,205 units
- Chevrolet Tahoe sales totaled 63 units
- Chevrolet Trailblazer sales decreased 25.61 percent to 1,987 units
- Chevrolet Traverse sales decreased 19.08 percent to 229 units
- Chevrolet Trax sales decreased 60.7 percent to 112 units
During the first six months of the 2022 calendar year, Chevrolet Korea sales decreased 47 percent to 17,551 units.
Sales Results - June 2022 - South Korea - Chevrolet
| MODEL | JUN 2022 / JUN 2021 | JUNE 2022 | JUNE 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BOLT EUV | * | 1 | * | * | 81 | * |
| CAMARO | -85.71% | 1 | 7 | +35.42% | 65 | 48 |
| COLORADO | +31.34% | 264 | 201 | +18.31% | 1,667 | 1,409 |
| EQUINOX | * | 299 | 0 | -43.69% | 308 | 547 |
| MALIBU | -22.35% | 271 | 349 | -50.46% | 854 | 1,724 |
| SPARK | -24.83% | 1,205 | 1,603 | -46.13% | 5,740 | 10,656 |
| TAHOE | * | 63 | * | * | 221 | * |
| TRAILBLAZER | -25.61% | 1,987 | 2,671 | -29.73% | 7,472 | 10,633 |
| TRAVERSE | -19.08% | 229 | 283 | -77.95% | 378 | 1,714 |
| TRAX | -60.70% | 112 | 285 | -61.91% | 764 | 2,006 |
| CHEVROLET TOTAL | -22.77% | 4,433 | 5,740 | -47.07% | 17,551 | 33,160 |
The GM Authority Take
The newfound drop in Chevrolet Korea sales extends the Bow Tie’s negative performance in the local market, representing 16 consecutive months of declining sales. However, the 4,433 units sold last month represent a significant recovery from recent months while also being the best record for Chevrolet so far this year in South Korea.
Although the brand’s best-selling Chevy Trailblazer suffered a notable double-digit drops in Korea, the crossover has seen a notable improvement in volume over prior months, enabling it to recover its position as the brand’s best-selling vehicle, while also posting its best monthly performance so far this year. Meanwhile, Chevy Spark sales continue to suffer as a result of the global semiconductor shortage, which General Motors is coping with by allocating chips to more profitable vehicles, such as full-size pickup trucks and SUVs.
The Chevy Colorado was the only Chevrolet model in South Korea whose sales were in the green in June, posting double-digit growth for both the month as well as the first half of the 2022 calendar year. Additionally, the Chevy Equinox performed well during its first sales month after being reintroduced in the Asian country. With 299 deliveries, it became Chevrolet’s third best-selling model in June.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in June 2021, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
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It’s a waste of time for GM to build or even sell there. You cannot beat the national champion, which is subsidized by the Korean government, Hyundai.