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Cadillac CT4 Sales Jumped 290 Percent During Q2 2021

Cadillac CT4 sales recorded their second, second-quarter deliveries in the United States and Canada during Q2 2021, reporting significant increases. The subcompact luxury sedan has yet to go on sale in other international markets, such as South Korea, Mexico, Russia or Europe.

Cadillac CT4 Sales - Q2 2021 - United States

In the United States, Cadillac CT4 deliveries totaled 2,303 units in Q2 2021, an increase of about 290 percent compared to 591 units sold in Q2 2020.

In the first six months of the year, CT4 sales increased about 680 percent to 4,930 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CT4 +289.68% 2,303 591 +680.06% 4,930 632

Cadillac CT4 Sales - Q2 2021 - Canada

In Canada, Cadillac CT4 deliveries totaled 241 units in Q2 2021, an increase of about 864 percent compared to 25 units sold in Q2 2020.

In the first six months of the year, CT4 sales increased about 1,656 percent to 439 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CT4 +864.35% 241 25 +1,656.00% 439 25

Competitive Sales Comparison (USA)

Despite the Cadillac CT4 sales performance during the second quarter of 2021, the small luxury sedan fell to fifth place in its segment by overall sales volume. The space was led by the Acura ILX in first with 5,247 deliveries. The BMW 2 Series took second place with 4,033 units, the Mercedes-Benz A-Class came in third with 2,624 units, and the Mercedes-Benz CLA-Class in fourth place with 2,324 units. Fifth place went to the CT4 with 2,303 deliveries. The CT4 only outsold the Audi A3 family in last selling only 1 units as it undergoes a generational change-over.

Sales Numbers - Luxury C-Segment Cars - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
ACURA ILX +97.70% 5,247 2,654 32% 17% +52.60% 8,233 5,395
BMW 2 SERIES +6.02% 4,033 3,804 24% 24% +67.50% 9,340 5,576
MERCEDES-BENZ A-CLASS -36.06% 2,624 4,104 16% 26% -24.19% 5,913 7,800
MERCEDES-BENZ CLA-CLASS -20.71% 2,324 2,931 14% 18% -24.39% 4,696 6,211
CADILLAC CT4 +289.68% 2,303 591 14% 4% +680.06% 4,930 632
AUDI A3 -99.95% 1 1,902 0% 12% -67.87% 1,330 4,139
TOTAL +3.42% 16,532 15,986 +15.76% 34,442 29,753

From a segment share standpoint, the ILX accounted for 32 percent while the 2 Series claimed 24 percent and the A-Class saw 16 percent. The CLA-Class and CT4 claimed a 14 percent share each and the A3 accounted for less than 1 percent.

Sales Numbers - MBZ Luxury C-Segment Cars - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
MERCEDES-BENZ A-CLASS -36.06% 2,624 4,104 53% 58% -24.19% 5,913 7,800
MERCEDES-BENZ CLA-CLASS -20.71% 2,324 2,931 47% 42% -24.39% 4,696 6,211
TOTAL -29.67% 4,948 7,035 -24.28% 10,609 14,011

It’s worth noting that combining the two Mercedes-Benz entries in this segment gives the German automaker a combined 4,948 units, for a leading 30 percent segment share.

The small luxury car segment (lux C-segment) expanded 3.42 percent to 16,532 units in Q2 2021.

The GM Authority Take

The 2,303 Cadillac CT4 sales in the U.S. during the second quarter of 2021 were 324 units shy of the 2,627 deliveries reported in Q1 2021 and 418 units lower than the 2,721 deliveries reported in the fourth quarter of 2020, which represented the best quarterly sales performance for the subcompact luxury sedan since its launch.

The sales volume during Q2 2021 was lower than it would have been due to almost non-existent inventory of the luxury sedan at the retail level as a result of idled production. CT4 production at the GM Lansing Grand River plant in Michigan was idled in March as a result of the ongoing microchip shortage. Production was mostly off during the following five months and didn’t restart until August 9th.

It’s also worth noting that the CT4 had a very rocky launch. The very first units of the luxury sedan began arriving at dealers during the second half of Q1 2020, but the launch was quickly followed by the onset of the COVID-19 pandemic in the United States, which caused a two-month-long shutdown of GM production operations in North America, including the GM Lansing Grand River plant that produces the CT4. As a result, initial shipments quickly sold out, resulting in sub-par inventory going into the second and third quarters of 2020.

About The Numbers

  • All percent change figures compared to Cadillac CT4 sales for Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
  • Cadillac CT4 sales include CT4 Sedan, CT4-V Sedan and CT4-V Blackwing Sedan
GM Q2 2021 sales reports:

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Comments

  1. Oh C’mon why does people keep buying fail wheel drive understeering torque steering Germans over the CT4? CT4 is rear wheel drive more reliable, more bank for the buck, more fun to drive, easier and cheaper to maintain, better proportion and nicer to look at etc (even if you are comparing to rear drive 3er or C class it still applis). There is no reason for any rational people to buy those essentially gussied up corolla. When Cadillac made the CImmaron people were furious (and for a good reason). But when zee Germans do the same people just look the other way and don’t complain

    Reply
    1. I think this post is a good example of the typical Cadillac fan, and explains why people will pay for the brand cachet and snobbery of BMW or Mercedes over the “they’re still around?” grandpa image of Cadillac, even if it’s a front wheel drive cheaper quality car.

      Reply
      1. What you are saying is that people who base their purchase on image rather than better content are making the smart decision. Kind of like saying lemmings are making the smart decision to follow the others over the cliff rather than choosing a better path.

        Reply
        1. People do keep buying the German stuff, but they couldn’t buy the CT4 during the second quarter even if they wanted to since there was little to no inventory.

          I expect the CT4 to take first or second in its segment once inventory returns to normal levels.

          Reply
          1. Hey Alex, I know it’s a whole different story but what do you think about the ATS? I’m thinking about getting a slightly used ATS Coupe. Does it handle like a premium?

            Reply
            1. My 13 ATS 3.6 Premium was recalled 8X… I liked it but it was not a quality built car and the dealer experience was pathetic. Folks buy BMW, Audi and Mercedes because there is REAL cache in those marques, people have a concept of what they are supposed to be, GM has wasted billions on Cad and no one even knows what they’re supposed to be. Not to mention the dealer experience and service at Mercedes is exceptional. GM is totally lost and Cad is swirling in the commode…

              Reply
      2. It is Rear Wheel Drive with available AWD

        Reply
  2. I think if cadillac had the inventory it would have done much better. CT4 are no where to be found right now. 3rd quarter is going to be worse. I heard from a dealer the manufactures don’t expect the problem to be over until April of 2022.

    Reply
  3. I think this should show Cadillac that they should put off going all electric. That is a big mistake to get rid of the piston engine that is such a beautiful thing in these vehicles.

    Reply
    1. The sales performance seen here is a result of close to zero availability. How is that at all related to going all electric, or not?

      Reply
  4. I think the ct4 will do even better when inventory rises

    Reply
  5. I sure love mine (now that the noise was fixed). Fantastic car.

    Reply
  6. I have said two or three time , That these is the class where the Chevy Camaro should be in ,Instead going against the Mustang . The Camaro and Mustang are losing sale to those class of Automobiles ! I will say it again ,rather then stope building the Camaro ,Give a new style with four doors and move to this class against Ct4 ,BMW Mercedes and others !

    Reply
  7. The back end of the ct 4 is not good looking

    Reply
  8. I cannot WAIT to see the numbers after a regular year; one that was not tainted with covid and Semiconductor chip shortages.

    Reply

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