GM Korea sales increased 4 percent to 6,844 units in April 2020 compared to April 2019 results. Sales increased at the two GM brands offered in South Korea – Chevrolet and Cadillac.
Editor’s note: Korean sales figures become available roughly 45 days after month end.
Brand & Model Sales
Chevrolet sales increased 4 percent 6,706 units:
- Chevrolet Bolt EV sales decreased 31.86 percent to 308 units
- Chevrolet Camaro sales decreased 54.17 percent to 11 units
- Chevrolet Colorado sales totaled 394 units
- Chevrolet Damas sales decreased 33.44 percent to 217 units
- The Damas is a small van originally introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Equinox sales decreased 43.15 percent to 112 units
- Chevrolet Labo sales decreased 23.99 percent to 244 units
- The Labo is a line of small vans and pickups introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Malibu sales decreased 45.79 percent to 624 units
- Chevrolet Spark sales decreased 24.91 percent to 2,131 units
- Chevrolet Trailblazer sales totaled 1,757 units
- Chevrolet Traverse sales totaled 263 units
- Chevrolet Trax sales decreased 38.98 percent to 645 units
Cadillac sales increased 12 percent to 138 units:
- Cadillac CT6 sales increased 123.26 percent to 96 units
- Cadillac CTS sales decreased 85 percent to 3 units
- The vehicle has been discontinued and is being replaced by the CT5 on the low end
- Cadillac Escalade sales decreased 33.33 percent to 12 units
- Cadillac XT4 sales have not yet commenced in Korea
- Cadillac XT5 sales decreased 67.65 percent to 11 units
- Cadillac XT6 sales totaled 16 units
During the first four months of the 2020 calendar year, GM Korea sales increased 11 percent to 26,166 units.
Sales Results - April 2020 - South Korea - Chevrolet
| MODEL | APR 2020 / APR 2019 | APRIL 2020 | APRIL 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| BOLT EV | -31.86% | 308 | 452 | -2.54% | 1,074 | 1,102 |
| CAMARO | -54.17% | 11 | 24 | -17.95% | 64 | 78 |
| COLORADO | * | 394 | * | * | 1,850 | * |
| DAMAS | -33.44% | 217 | 326 | -27.02% | 910 | 1,247 |
| EQUINOX | -43.15% | 112 | 197 | -38.29% | 390 | 632 |
| LABO | -23.99% | 244 | 321 | -24.58% | 936 | 1,241 |
| MALIBU | -45.79% | 624 | 1,151 | -59.48% | 1,833 | 4,524 |
| SPARK | -24.91% | 2,131 | 2,838 | -6.88% | 9,386 | 10,079 |
| TRAILBLAZER | * | 1,757 | * | * | 5,552 | * |
| TRAVERSE | * | 263 | * | * | 1,292 | * |
| TRAX | -38.98% | 645 | 1,057 | -38.88% | 2,463 | 4,030 |
| CHEVROLET TOTAL | +4.24% | 6,706 | 6,433 | +11.55% | 25,750 | 23,083 |
Sales Results - April 2020 - South Korea - Cadillac
| MODEL | APR 2020 / APR 2019 | APRIL 2020 | APRIL 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT6 | +123.26% | 96 | 43 | +3.36% | 246 | 238 |
| CTS | -85.00% | 3 | 20 | -78.21% | 17 | 78 |
| ESCALADE | -33.33% | 12 | 18 | -44.30% | 44 | 79 |
| XT5 | -67.65% | 11 | 34 | -48.48% | 68 | 132 |
| XT6 | * | 16 | * | * | 41 | * |
| CADILLAC TOTAL | +12.20% | 138 | 123 | -25.18% | 416 | 556 |
Sales Results - April 2020 - South Korea - GM Totals
| BRAND | APR 2020 / APR 2019 | APRIL 2020 | APRIL 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CHEVROLET TOTAL | +4.24% | 6,706 | 6,433 | +11.55% | 25,750 | 23,083 |
| CADILLAC TOTAL | +12.20% | 138 | 123 | -25.18% | 416 | 556 |
| GM SOUTH KOREA TOTAL | +4.39% | 6,844 | 6,556 | +10.69% | 26,166 | 23,639 |
The GM Authority Take
For the second consecutive month, GM Korea sales saw a healthy increase in April, despite the negative impact of the COVID-19 outbreak. The automaker managed to buck the negative trend put on by the virus, with increases from both the Chevrolet and Cadillac brands.
The positive performance is the result of solid performance of three new Chevrolet models introduced over the last few months, as well as the surprising jump in sales volume of the best-selling Cadillac model in the South Korean market.
The new, locally-produced Chevrolet Trailblazer is a significant reason for the uptick in Chevrolet deliveries in April. The new crossover went on sale mid-February and has since become one of the most popular models in its class in South Korea. In addition, the Colorado and Traverse also saw healthy levels of sales volume, with the two imported models totaling 657 deliveries.
Meanwhile, the Cadillac brand registered a double-digit increase in April sales volume, driven primarily by the 123 percent growth in CT6. The results allow the model to become the best-selling Cadillac model in South Korea. Additionally, the 16 deliveries of the Cadillac XT6, which recently went on sale in Korea, alos contributed to the 12 percent growth in sales volume.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in April 2019 sales, except when noted
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- GM Q2 2020 sales reports:
- GM Q2 2020 sales U.S.A.
- Chevrolet sales Q2 2020 U.S.A.
- Cadillac sales Q2 2020 U.S.A.
- Buick sales Q2 2020 U.S.A.
- GMC sales Q2 2020 U.S.A.
- GM Canada sales Q2 2020
- Chevrolet Canada sales Q2 2020
- Cadillac Canada sales Q2 2020
- Buick Canada sales Q2 2020
- GMC Canada sales Q2 2020
- GM Mexico sales Q2 2020
- GM Mexico sales April 2020
- Chevrolet Mexico April 2020 sales
- Buick Mexico April 2020 sales
- GMC Mexico April 2020 sales
- Cadillac Mexico April 2020 sales
- GM Mexico sales May 2020 sales
- Chevrolet Mexico May 2020 sales
- Buick Mexico May 2020 sales
- GMC Mexico May 2020 sales
- Cadillac Mexico May 2020 sales
- GM Mexico sales June 2020
- Chevrolet Mexico June 2020 sales
- Buick Mexico June 2020 sales
- GMC Mexico June 2020 sales
- Cadillac Mexico June 2020 sales
- GM Mexico sales April 2020
- GM China sales Q2 2020
- Chevrolet China Q2 2020 sales
- Buick China Q2 2020 sales
- Cadillac China Q2 2020 sales
- GM Brazil sales Q2 2020
- GM Argentina sales Q2 2020
- GM South Korea sales Q2 2020
- GM South Korea April 2020 sales (this page)
- Chevrolet South Korea April 2020 sales
- Cadillac South Korea April 2020 sales
- GM South Korea May 2020 sales
- Chevrolet South Korea May 2020 sales
- Cadillac South Korea May 2020 sales
- GM South Korea June 2020 sales
- Chevrolet South Korea June 2020 sales
- Cadillac South Korea June 2020 sales
- GM South Korea April 2020 sales (this page)
- GM Russia sales Q2 2020
- GM Russia sales April 2020
- GM Russia sales May 2020
- GM Russia sales June 2020
- GM Q2 2020 sales U.S.A.
Comments
As a korean, I’m pretty sure that if GM introduce Buick brand to South Korea, they will sell more cars than cadillac.
The name value of Cadillac is not the same as it is in the States. Many people don’t even know Cadillac brand exists. And, even we get a chance to see the Cadillac car and love the design, the price tag makes us to choose another brand such as BMW. I think Cadillac is luxury car that can only be appealed to Americans. I am quite sure that people in Korea will like a vehicle with a decent design and acceptable price, which is the Buick brand.
If GM wants to sell more cars in Korea and want to make more profit than Cadillac, I think they really should bring Buick and let go of Cadillac.
There is room for both Buick and Cadillac as very different luxury vehicles. GM is the only automaker that has two luxury brands of this type… and it hasn’t been leveraging them to their fullest extent, not in Korea, and not in North America.
I think the reason they cannot develop Buick and Cadillac more than now because they can compete each other in the middle. However, in Korea, I think they should see this problem different.
I think Cadillac is not competing with native brand Genesis. They are competing with BMW and Volkswagen. There has to be line up to compete with Hyundai Genesis. I think Buick is the best fit. Genesis brand cannot compete with luxury brands yet, it is still near luxury wannabe. Buick can take some market share in this near luxury market.
It’s a shame that they don’t even try to come in. Buick is doing great in China, and as a korean, I think Buick can do great in korea than Cadillac.