Buick China sales increased 8 percent to 213,500 units during the second quarter of 2020.
General Motors does not release individual sales performance of sales in China, but we do have the following information:
- The brand launched a fully upgraded sedan range and revealed the refreshed GL8 MPV family, an aggressive strategy to start stabilizing its business in the second quarter.
- Buick fortified its longstanding leadership in the MPV segment with the introduction of the all-new GL8 Avenir, which elevates the brand to compete in a more premium level of the segment.
- Buick also bolstered its China portfolio with the all-new Velite 7 EV and Envision S
During the first six months of the 2020 calendar year, Buick China sales decreased 19 percent to 343,087 units.
Sales Results - Q2 2020 - China - Buick
MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
BUICK TOTAL | +7.80% | 213,500 | 198,052 | -18.96% | 343,087 | 423,365 |
The GM Authority Take
After suffering a drastic 42.5 percent sales drop in the first quarter of 2020 due to the COVID-19 pandemic, Buick China sales saw a healthy increase during the second quarter of the year. In fact, the positive Q2 result represents the first increase in Buick sales in China in the last two years. The last gain posted by the Tri Shield brand was the 9 percent increase recorded in the first quarter of 2018. In this way, Buick has put an end to eight consecutive quarters of sales contraction in its primary market.
Buick managed to achieve its noteworthy Q2 2020 performance as a result of various factors, including the restart in production across various Chinese plants, launching refreshed versions of its popular sedans, and revamping the GL8 family – comprised of the 25S Classic, ES and Avenir range.
Although model-specific sales figures are not available, we know that the best-selling Buick models on the Chinese market are the Excelle GT sedan and the GL8 full-size MPV line.
In addition, the brand expects to continue its sales momentum in the third quarter of 2020 thanks to the launch of the new Buick Velite 7 EV and the all-new Buick Envision S.
About The Numbers
- All percent change figures compared to Buick China sales for Q2 2019, unless noted otherwise
- GM does not release the individual sales performance of the models in China
- Buick China sales figures represent retail sales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Buick sales results
- GM Q2 2020 sales reports:
- GM Q2 2020 sales U.S.A.
- Chevrolet sales Q2 2020 U.S.A.
- Cadillac sales Q2 2020 U.S.A.
- Buick sales Q2 2020 U.S.A.
- GMC sales Q2 2020 U.S.A.
- GM Canada sales Q2 2020
- Chevrolet Canada sales Q2 2020
- Cadillac Canada sales Q2 2020
- Buick Canada sales Q2 2020
- GMC Canada sales Q2 2020
- GM Mexico sales Q2 2020
- GM Mexico sales April 2020
- Chevrolet Mexico April 2020 sales
- Buick Mexico April 2020 sales
- GMC Mexico April 2020 sales
- Cadillac Mexico April 2020 sales
- GM Mexico sales May 2020 sales
- Chevrolet Mexico May 2020 sales
- Buick Mexico May 2020 sales
- GMC Mexico May 2020 sales
- Cadillac Mexico May 2020 sales
- GM Mexico sales June 2020
- Chevrolet Mexico June 2020 sales
- Buick Mexico June 2020 sales
- GMC Mexico June 2020 sales
- Cadillac Mexico June 2020 sales
- GM Mexico sales April 2020
- GM China sales Q2 2020
- Chevrolet China Q2 2020 sales
- Buick China Q2 2020 sales (this page)
- Cadillac China Q2 2020 sales
- GM Brazil sales Q2 2020
- GM Argentina sales Q2 2020
- GM South Korea sales Q2 2020
- GM South Korea April 2020 sales
- Chevrolet South Korea April 2020 sales
- Cadillac South Korea April 2020 sales
- GM South Korea May 2020 sales
- Chevrolet South Korea May 2020 sales
- Cadillac South Korea May 2020 sales
- GM South Korea June 2020 sales
- Chevrolet South Korea June 2020 sales
- Cadillac South Korea June 2020 sales
- GM South Korea April 2020 sales
- GM Russia sales Q2 2020
- GM Russia sales April 2020
- GM Russia sales May 2020
- GM Russia sales June 2020
- GM Q2 2020 sales U.S.A.
Comments
The entry of Cadillac into China harmed Buick making it appear less luxurious and more a VW rival. Glad to see numbers have increased but GM must be careful in keeping each brand unique and to do so by presenting Buick as a different less ostentatious expression of luxury on par with Audi. All Avenir, and maybe simply the entire Buick line should either be AWD or share RWD platforms with Cadillac depending of which option does better with focus groups.
Such a move would also aid Chevrolet which has an uncertain market position with poor growth not worthy of being a VW rival. Bojaun should be GM’s Chinese Plymouth but that space will belong to Chevy is change does not happen. A sexy, smart and people sized Impala to replace Malibj XL would be a great start plus offering any GMC Humvee SUV as a Chevy Humve.