Buick Encore sales decreased in the United States, Mexico, and Canada during the first quarter of 2020.
Buick Encore Sales - Q1 2020 - United States
In the United States, Buick Encore deliveries totaled 14,238 units in Q1 2020, a decrease of about 42 percent compared to 24,606 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ENCORE | -42.14% | 14,238 | 24,606 |
Buick Encore Sales - Q1 2020 - Canada
In Canada, Buick Encore deliveries totaled 1,876 units in Q1 2020, a decrease of about 13 percent compared to 2,159 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ENCORE | -13.11% | 1,876 | 2,159 |
Buick Encore Sales - Q1 2020 - Mexico
In Mexico, Buick Encore deliveries totaled 306 units in Q1 2020, a decrease of about 7 percent compared to 329 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ENCORE | -6.99% | 306 | 329 |
Competitive Sales Comparison
While Buick Encore sales during the first quarter of 2020 decreased substantially, the subcompact crossover only fell to fifth place in its competitive set in terms of cumulative sales volume, from fourth place in Q4 2019. The Jeep Compass (see Jeep Compass sales) held first place, keeping the Encore’s corporate cousin – the Chevrolet Trax (see Chevrolet Trax sales) in second place by 1,578 units. The Honda HR-V came in third, followed by the Hyundai Kona in fourth.
The Buick Encore beat out the rest of the pack, including the Jeep Renegade, the new Nissan Kicks, Ford EcoSport (see Ford EcoSport sales), Mitsubishi Outlander Sport, Toyota CH-R, Mitsubishi Eclipse Cross, the all-new Kia Seltos, all-new Hyundai Venue, the Encore’s newer corporate cousin – the 2020 Buick Encore GX, Mazda CX-3 (see Mazda CX-3 sales), and the Fiat 500X. The new Chevrolet Trailblazer saw three units delivered during Q1 2020 as the very first units began to arrive during the final week of the quarter.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| JEEP COMPASS | -20.07% | 29,820 | 37,306 | 16% | 18% |
| CHEVROLET TRAX | +14.90% | 28,242 | 24,580 | 15% | 12% |
| HONDA HR-V | -10.32% | 19,414 | 21,649 | 10% | 10% |
| HYUNDAI KONA | -17.52% | 15,174 | 18,397 | 8% | 9% |
| BUICK ENCORE | -42.14% | 14,238 | 24,606 | 8% | 12% |
| JEEP RENEGADE | -22.25% | 14,164 | 18,218 | 7% | 9% |
| NISSAN KICKS | +11.58% | 13,969 | 12,519 | 7% | 6% |
| FORD ECOSPORT | +0.34% | 12,923 | 12,879 | 7% | 6% |
| MITSUBISHI OUTLANDER SPORT | +0.96% | 12,577 | 12,457 | 7% | 6% |
| TOYOTA C-HR | -28.57% | 10,372 | 14,521 | 5% | 7% |
| MITSUBISHI ECLIPSE CROSS | -42.38% | 5,184 | 8,997 | 3% | 4% |
| KIA SELTOS | * | 5,052 | * | 3% | 0% |
| HYUNDAI VENUE | * | 3,166 | * | 2% | 0% |
| BUICK ENCORE GX | * | 2,601 | * | 1% | 0% |
| MAZDA CX-3 | -21.55% | 2,552 | 3,253 | 1% | 2% |
| FIAT 500X | -62.52% | 283 | 755 | 0% | 0% |
| CHEVROLET TRAILBLAZER | * | 3 | * | 0% | 0% |
| TOTAL | -9.71% | 189,734 | 210,137 |
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for an impressive 44,267 deliveries during the quarter. Meanwhile, the four GM offerings – the Buick Encore, Buick Encore GX, Chevy Trax and Chevy Trailblazer – accounted for a cumulative 45,084 deliveries. As such, GM outsold FCA by 817 units during the three-month-long period. Both GM and FCA held a 23 percent segment share. Individually, the Encore commanded 14,238 units.
The subcompact mainstream crossover segment contracted nearly 10 percent to 189,734 units during Q1 2020. As such, the Encore’s 42 percent decrease in sales volume outpaced the segment average.
The GM Authority Take
Buick Encore sales were hindered by COVID-19 complications during the quarter, as was the entire automotive industry. GM has since been taking steps to shift plans as necessary in order to contribute to coronavirus relief efforts, including the manufacturing of masks and ventilators, and starting up customer assistance programs. In addition, we imagine that the newer and slightly larger Encore GX stole some sales from the older Encore.
Going forward, it will be interesting to see how Buick Encore sales performs when production and the economy pick back up, particularly with the arrival of the new Encore GX.
The 2020 Buick Encore GX complements the “regular” Encore in the Buick crossover lineup.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q1 2019
- In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
Comments
i thought buick was supposed to compete in the premium not the mainstream space.
Steve
Over the next few years, a dozen auto brands will disappear from the U.S. market. Without Buick/GMC Chevy dealerships would become the size of golf courses.
This is FAKE NEWS as given the Coronavirus, it was difficult for anyone to leave for the showroom which made it virtually impossible to buy a car; not that you can go anywhere given the stay at home orders that a number of State governors proclaimed.. imagine driving your new Buick Encore and get arrested on the drive home for being out of a house.
So if this is fake, then did sales NOT decrease by the amount stated?
Meanwhile, the article clearly states the reason for the decline. Read before commenting with FAKE COMMENTS.
Either omega is a bot or just not all that bright. Either way it’s clear that the Encore fell much harder than the the segment… so call it however you want, numbers are numbers.
People need to stop throwing around that term “fake news” to describe news that’s true but just not put in the context the person wants it to be.
It seems apparent – or soon will be – the GX is cannibalizing the existing Encore market. It may seem silly to keep the existing Encore model since the GX is slightly larger and oil will probably be cheap for years to come – perhaps untl it is depleted sometime in the 2040s.