Buick Encore sales increased in the United States, Mexico, and Canada during the fourth quarter of 2019.
Buick Encore Sales - Q4 2019 - United States
In the United States, Buick Encore deliveries totaled 28,497 units in Q4 2019, an increase of about 22 percent compared to 23,326 units sold in Q4 2018.During the complete 2019 calendar year, Encore sales increased about 10 percent to 102,402 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ENCORE | +22.17% | 28,497 | 23,326 | +10.02% | 102,402 | 93,073 |
Buick Encore Sales - Q4 2019 - Canada
In Canada, Buick Encore deliveries totaled 2,440 units in Q4 2019, an increase of about 4 percent compared to 2,346 units sold in Q4 2018.During the complete 2019 calendar year, Encore sales decreased about 2 percent to 10,196 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ENCORE | +3.99% | 2,440 | 2,346 | -2.46% | 10,196 | 10,453 |
Buick Encore Sales - Q4 2019 - Mexico
In Mexico, Buick Encore deliveries totaled 377 units in Q4 2019, an increase of about 15 percent compared to 329 units sold in Q4 2018.During the complete 2019 calendar year, Encore sales increased about 8 percent to 1,587 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ENCORE | +14.59% | 377 | 329 | +7.59% | 1,587 | 1,475 |
Competitive Sales Comparison
While Buick Encore sales during the fourth quarter of 2019 increased, the subcompact crossover remained in fourth place in its competitive set in terms of cumulative sales volume. The Jeep Compass (see Jeep Compass sales) regained first place lead, pushing the Encore’s corporate cousin – the Chevrolet Trax (see Chevrolet Trax sales) back to second place, though only by a measly 224 units.
The Honda HR-V came in third, followed by the Buick Encore in fourth, Jeep Renegade (see Jeep Renegade sales), Hyundai Kona, Ford EcoSport (see Ford EcoSport sales), Toyota CH-R, the new Nissan Kicks, Mitsubishi Outlander Sport, Mazda CX-3 (see Mazda CX-3 sales), Mitsubishi Eclipse Cross, the all-new Hyundai Venue, and the Fiat 500X (see Fiat 500X sales). The discontinued Nissan Juke saw one unit delivered during Q4 2019.
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -13.59% | 33,263 | 38,493 | 15% | 20% | -15.91% | 143,934 | 171,167 |
| CHEVROLET TRAX | +47.64% | 33,039 | 22,378 | 15% | 11% | +29.92% | 116,816 | 89,916 |
| HONDA HR-V | +85.56% | 28,790 | 15,515 | 13% | 8% | +15.92% | 99,104 | 85,494 |
| BUICK ENCORE | +22.17% | 28,497 | 23,326 | 13% | 12% | +10.02% | 102,402 | 93,073 |
| JEEP RENEGADE | -8.72% | 19,615 | 21,488 | 9% | 11% | -20.79% | 76,885 | 97,062 |
| HYUNDAI KONA | -2.35% | 18,188 | 18,625 | 8% | 9% | +55.71% | 73,326 | 47,090 |
| FORD ECOSPORT | -12.39% | 14,051 | 16,038 | 7% | 8% | +19.06% | 64,708 | 54,348 |
| TOYOTA C-HR | -4.77% | 11,153 | 11,712 | 5% | 6% | -1.43% | 48,930 | 49,642 |
| NISSAN KICKS | -14.47% | 11,119 | 13,000 | 5% | 7% | +149.63% | 58,193 | 23,312 |
| MITSUBISHI OUTLANDER SPORT | -3.25% | 7,494 | 7,746 | 3% | 4% | -14.07% | 33,644 | 39,153 |
| MAZDA CX-3 | +39.73% | 4,449 | 3,184 | 2% | 2% | -3.96% | 16,229 | 16,899 |
| MITSUBISHI ECLIPSE CROSS | -4.28% | 3,802 | 3,972 | 2% | 2% | +107.29% | 19,661 | 9,485 |
| HYUNDAI VENUE | * | 1,077 | * | 1% | 0% | * | 1,077 | 0 |
| FIAT 500X | -55.89% | 442 | 1,002 | 0% | 1% | -51.79% | 2,518 | 5,223 |
| NISSAN JUKE | -93.75% | 1 | 16 | 0% | 0% | -98.50% | 11 | 731 |
| TOTAL | +9.41% | 214,980 | 196,495 | +9.56% | 857,438 | 782,595 |
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for an impressive 53,320 deliveries during the quarter. Meanwhile, the two GM offerings – the Buick Encore and Chevy Trax – accounted for a cumulative 61,536 deliveries. As such, GM outsold FCA by 8,216 units during the three-month-long period. GM held a 28 percent segment share while FCA held 24 percent. Individually, the Encore and Trax each commanded 13 and 15 percent segment share, respectively.
The subcompact mainstream crossover segment expanded 9.4 percent to 214,980 units during Q4 2019. As such, the Encore’s 22 percent increase in sales volume outpaced the segment average.
The GM Authority Take
The Encore is one of the few GM models that wasn’t negatively impacted by the 40 day-long UAW strike during Q4 2019. That circumstance is due to the fact that the Encore is produced in Korea with a relatively contained supply chain, thereby being shielded from disruptions in manufacturing and logistics operations caused by the UAW.
Going forward, it will be interesting to see whether Buick Encore sales volume maintains the upward trajectory experienced during the fourth quarter, particularly with the arrival of the all-new Buick Encore GX.
The 2020 Buick Encore GX is larger than the “regular” Encore and will be positioned as a subcompact-plus CUV, fitting between the subcompact Encore and compact Envision in the Buick lineup
The current Buick Encore is being threatened by newer segment rivals such as the Nissan Kicks, Jeep Compass, Honda HR-V, Toyota CH-R, Hyundai Kona and Venue on the one hand, and on the other hand by other Buick products such as the upcoming Buick Encore GX, which will be sold in the United States alongside the first-gen Encore. The Encore is one of the oldest vehicles in the segment, having received a facelift in 2017. As such, it’s entirely possible that the all-new Encore GX may cannibalize sales of the outgoing Encore, despite being slightly larger and having a slightly higher price point.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q4 2018
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- Brazil sales represent sales of Chevrolet Tracker, which is a rebadged first-generation Trax
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
Comments
thank you for not comparing buick sales to premium brands.
I think you meant luxury brand?
Go Encore Go ! Nice sized SUV that has very good reviews. I am glad that GM is still going to sell it along side the Encore GX.
I do think that it will cannibalize sales from the smaller Encore. I suspect that GM will start to offer discounts to move the
smaller Encores if that starts to happen. In a few more years I will start looking to replace my Saturn and an off lease Encore will be one of the vehicles I will look into. BTW I do not like that certain configurations of the Encore GX will have a CVT transmission.
Live to dream.. Buick offering the Cadillac 2.0L four-cylinder turbo-diesel engine that is good for 170 horsepower and a healthy 280 pound-feet of torque for the Encore as this engine will quickly change the personality of the Encore as something more fun especially with 280 lb-ft of torque.
build it in AMERICA
Hopefully they bought the extended warranty for the 1.4L. They are gonna need it
Not according to recent dependability studies released. If you look at current and past reported Encore reliability statistics they have been best in class. There has been some 1.4L problems with the turbo charger or related, but it has been few and far in between. If you go to an internet forum as with any manufacture including Honda, that is where people post their problems. They are looking for an answer or to vent frustrations. Not too many people go on a forum blog and start a post saying how great their vehicle has been!
Buick, a premium brand, is tied with mainstream Honda.
Buick, a half dead damaged brand is pulling great numbers that will only improve with GX entering the market.
It’s a pity Buick isnt selling China Enclave in place of Envision. It would be a temptation for Encore buyers looking to move up.