Chevy Equinox sales decreased in the United States, Canada, and Brazil during the second quarter of 2024, with 22 deliveries in Mexico, 73 in Argentina, 41 in Colombia, and one in South Korea.
Chevrolet Equinox Sales - Q2 2024 - United States
In the United States, Chevrolet Equinox deliveries totaled 52,270 units in Q2 2024, a decrease of about 1 percent compared to 52,949 units sold in Q2 2023.In the first six months of the year, Equinox sales increased about 1 percent to 106,455 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -1.28% | 52,270 | 52,949 | +0.57% | 106,455 | 105,851 |
Chevrolet Equinox Sales - Q2 2024 - Canada
In Canada, Chevrolet Equinox deliveries totaled 2,892 units in Q2 2024, a decrease of about 8 percent compared to 3,148 units sold in Q2 2023.In the first six months of the year, Equinox sales decreased about 3 percent to 6,139 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -8.13% | 2,892 | 3,148 | -3.35% | 6,139 | 6,352 |
Chevrolet Equinox Sales - Q2 2024 - South Korea
In South Korea, Chevrolet Equinox deliveries totaled 1 units in Q2 2024, a decrease of about 99 percent compared to 141 units sold in Q2 2023.In the first six months of the year, Equinox sales decreased about 96 percent to 13 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -99.29% | 1 | 141 | -96.02% | 13 | 327 |
Chevrolet Equinox Sales - Q2 2024 - Mexico
In Mexico, Chevrolet Equinox deliveries totaled 22 units in Q2 2024.In the first six months of the year, Equinox sales totaled 80 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | * | 22 | * | * | 80 | * |
Chevrolet Equinox Sales - Q2 2024 - Brazil
In Brazil, Chevrolet Equinox deliveries totaled 659 units in Q2 2024, a decrease of about 32 percent compared to 966 units sold in Q2 2023.In the first six months of the year, Equinox sales decreased about 33 percent to 1,273 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -31.78% | 659 | 966 | -32.75% | 1,273 | 1,893 |
Chevrolet Equinox Sales - Q2 2024 - Argentina
In Argentina, Chevrolet Equinox deliveries totaled 73 units in Q2 2024, a decrease of about 38 percent compared to 118 units sold in Q2 2023.In the first six months of the year, Equinox sales decreased about 51 percent to 92 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -38.14% | 73 | 118 | -50.80% | 92 | 187 |
Chevrolet Equinox Sales - Q2 2024 - Colombia
In Colombia, Chevrolet Equinox deliveries totaled 56 units in Q2 2024, a decrease of about 36 percent compared to 88 units sold in Q2 2023.In the first six months of the year, Equinox sales decreased about 21 percent to 145 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -36.36% | 56 | 88 | -20.77% | 145 | 183 |
Competitive Sales Comparison (USA)
Chevy Equinox sales during Q2 2024 moved GM’s best-selling crossover into third place among 15 entries, up a spot from the previous quarter in the mainstream C-segment crossover segment when ranked by sales volume.
Leading as before, the Toyota RAV4 posted a 21 percent bump in sales year-over-year to 123,473 units. The Honda CR-V followed in second place with a five percent uptick to 101,166 units, still over 22K deliveries behind Toyota but nearly double those of the Equinox. The Equinox (see running Chevy Equinox sales), the first of two entries from GM, took third, with sales down just over one percent to 52,270 units. The Nissan Rogue placed fourth with a 29 percent drop to 50,356 units. The Hyundai Tucson, one of two models here from the Hyundai-Kia conglomerate, followed in fifth with a 14 percent downturn to 46,637 units, while the Subaru Forester took sixth with a 43 percent jump to 44,303 units. The Kia Sportage, the Tucson’s corporate cousin, placed seventh with a six percent bump for 42,567 deliveries. The Ford Escape (see running Ford Escape sales), one of two entries from The Blue Oval, took eighth with a 13 percent slip to 37,943 units, and the Mazda CX-5 placed ninth also with a 13 percent slide to 35,869 units. The Ford Bronco Sport (see running Ford Bronco Sport sales) took tenth place with a 15 percent decrease for 28,189 deliveries. The GMC Terrain (see running GMC Terrain sales), the Equinox’s corporate cousin and D2 platform mate, placed 11th with a 38 percent upswing to 27,259 units, and the VW Tiguan saw sales increase 11 percent for 12th place, moving 21,038 units. The remaining three entries combined for 14,139 deliveries.
Sales Numbers - Mainstream C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +20.68% | 123,473 | 102,313 | 20% | 16% | +32.77% | 248,295 | 187,017 |
| HONDA CR-V | +4.88% | 101,166 | 96,456 | 16% | 15% | +1.53% | 166,204 | 163,697 |
| CHEVROLET EQUINOX | -1.28% | 52,270 | 52,949 | 8% | 8% | +0.57% | 106,455 | 105,851 |
| NISSAN ROGUE | -29.32% | 50,356 | 71,246 | 8% | 11% | -4.46% | 141,160 | 147,745 |
| HYUNDAI TUCSON | -14.30% | 46,637 | 54,421 | 7% | 9% | -8.40% | 92,146 | 100,591 |
| SUBARU FORESTER | +43.37% | 44,303 | 30,902 | 7% | 5% | +51.44% | 92,849 | 61,310 |
| KIA SPORTAGE | +5.87% | 42,567 | 40,205 | 7% | 6% | +11.08% | 79,853 | 71,889 |
| FORD ESCAPE | -13.15% | 37,943 | 43,690 | 6% | 7% | +14.96% | 74,538 | 64,839 |
| MAZDA CX-5 | -13.14% | 35,869 | 41,294 | 6% | 7% | -12.26% | 70,214 | 80,021 |
| FORD BRONCO SPORT | -15.28% | 28,189 | 33,272 | 5% | 5% | -5.37% | 59,754 | 63,143 |
| GMC TERRAIN | +38.39% | 27,259 | 19,697 | 4% | 3% | +30.56% | 49,123 | 37,625 |
| VOLKSWAGEN TIGUAN | +10.51% | 21,038 | 19,038 | 3% | 3% | +10.00% | 42,664 | 38,785 |
| MITSUBISHI OUTLANDER | -25.91% | 10,645 | 14,368 | 2% | 2% | +1.28% | 24,491 | 24,182 |
| MITSUBISHI ECLIPSE CROSS | -8.55% | 2,525 | 2,761 | 0% | 0% | +38.20% | 5,988 | 4,333 |
| JEEP CHEROKEE | -83.87% | 969 | 6,006 | 0% | 1% | -88.74% | 2,165 | 19,219 |
| TOTAL | -0.54% | 625,209 | 628,618 | +7.32% | 1,255,899 | 1,170,247 |
The Equinox maintained an eight percent market share in its segment. The RAV4 led with a 20 percent segment share, up four percentage points year-over-year, while the CR-V earned a 16 percent segment share, up one percentage point. The Rogue posted an eight percent share, down three percentage points. The Tucson, Forester, and Sportage each held a seven percent share, down two, up two, and up one percentage point, respectively. Meanwhile, the Escape and CX-5 both earned a six percent share, each up one percentage point. The Bronco Sport maintained a five percent share, followed by the Terrain with a four percent share, up one percentage point, and the Tiguan maintained a three percent share. The other three models each held a two percent share or less.
Chevy Equinox sales combined with the GMC Terrain totaled 72,646 deliveries, giving GM a 12 percent share of the segment.
GM Mainstream C-Segment Crossover Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | -1.28% | 52,270 | 52,949 | 66% | 73% | +0.57% | 106,455 | 105,851 |
| GMC TERRAIN | +38.39% | 27,259 | 19,697 | 34% | 27% | +30.56% | 49,123 | 37,625 |
| TOTAL | +9.47% | 79,529 | 72,646 | +8.43% | 155,578 | 143,476 |
Sales of mainstream C-segment crossovers were essentially flat for 625,209 deliveries during Q2 2024, meaning that Chevy Equinox sales nearly matched the segment average.
The GM Authority Take
While Chevy Equinox sales during the second quarter of 2024 saw it break into what have typically been the top three in this space—Toyota RAV4, Honda CR-V, and Nissan Rogue—combining sales of the Equinox and GMC Terrain makes GM even more competitive. Yet, cumulative sales of the Hyundai Motor Group conglomerate—those of the Hyundai Tucson and Kia Sportage—still beat out the automaker.
The arrival of the next-generation 2025 Chevy Equinox should boost sales of GM’s best-selling crossover as buyers start snatching up the all-new model. Add to that the pending launch of the next-gen 2025 GMC Terrain, and the future looks bright for The General.
About Chevrolet Equinox
The 2024 Chevy Equinox arrives with only a handful of changes and updates before the debut of the all-new fourth generation.
As in prior model years, front-wheel drive is standard across all 2024 Chevy Equinox trim levels, with all-wheel drive offered as an optional upgrade. Motivation for the 2024 Equinox comes from the new-for-2023 turbocharged 1.5L I4 LSD gasoline engine, which produces 175 horsepower and 203 pound-feet of torque.
Here is everything that’s new and different for the 2024 Chevy Equinox.
Next-generation 2025 Chevy Equinox LT
In January, GM unveiled the all-new 2025 Chevy Equinox, debuting the fourth generation of its best-selling crossover. Highlights include larger screens in the cabin and additional safety features. Joining the sporty-looking RS trim level is the new-for-2025 Activ trim, offering a more rugged look and setup for outdoorsy activities. The 2025 Chevy Equinox is wider and taller than the 2024 model, with a slightly more spacious interior.
The all-new model offers the same turbocharged 1.5L gasoline engine as before, placing its powertrain mid-pack compared to direct rivals. Yet, fuel economy ratings get worse for the 2025 Equinox.
Next-generation 2025 Chevy Equinox in first-ever outdoorsy Activ trim
About Chevrolet Equinox EV
Meanwhile, the first-ever 2024 Chevy Equinox EV debuted this past September, featuring as standard a single Ultium Drive electric motor powering the front wheels, rated at 210 horsepower and 242 pound-feet of torque. An optional AWD system will also be offered, rated at 290 horsepower and 346 pound-feet of torque.
Launch trim levels include 2LT and 3LT, along with the sporty 2RS and 3RS, plus a 2RS Launch Edition, which is currently sold out. There will be no 2024 Equinox EV 1LT offered. For 2025, the Equinox EV gets an overhauled trim lineup.
The Chevy Safety Assist suite of active safety features comes standard across the board.
Driving range confirmed by GM for the 2024 Chevy Equinox EV AWD reveals that it will offer an EPA-estimated 285 miles of range per charge, while the Equinox EV FWD will offer 319 miles of range. GM also boasts that the Equinox EV is the most affordable all-electric vehicle to offer 315+ miles of range.
Both the all-new Equinox EV as well as the next-gen, 2025 Equinox internal combustion model will be sold side-by-side for the foreseeable future, especially since the ICE version just launched a new generation of the nameplate.
First-ever all-electric 2024 Chevy Equinox EV RS
About The Numbers
- All percent change figures compared to Chevy Equinox sales for Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Disagree. It’ll be a while until those numbers are that high, once the new one replaces the current one. Prices are not as competitive and discounts will largely vanish. For the first few years. Like every other new generation.
Regarding the chart, as I’ve said a zillion times before, the Mazda CX-50 should be included and the Bronco Sport should not. It’s too small and is properly in the class below.
If GM wants to boost sales, then bring home the Equinox Plus PHEV technology from China. 96 mile range from a single charge will place the Equinox in a class by itself.
That’s 96 miles on the optimistic CLTC test cycle. Which is generally about 35% more optimistic than EPA. That’s still like 70miles EPA which would be great. And CLTC is more based on low speed city driving scenarios, so maybe you would actually see 96 in most day-to-day non-highway use.
I appreciate that you break out Equinox ICE and Equinox EV sales numbers, but really I think they should be reported in the same article and the combined numbers also computed.
If you include Equinox EV numbers for Q2, sales for the “equinox” are up in US and Canada.
I think you also need to stop treating EV and ICE as separate segments when doing the segment comparisons.
What’s going on in the Mexico and South American markets that sales are seeing such a big drop? Is it the import of cheap Chinese EVs? Or just an overall vehicle sales drop?
How are other GM products doing there? What about other major automakers.