GMC Terrain sales decreased in the United States but increased in Canada and Mexico during the first quarter of 2023.
GMC Terrain Sales - Q1 2023 - United States
In the United States, GMC Terrain deliveries totaled 17,928 units in Q1 2023, a decrease of about 28 percent compared to 24,944 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| TERRAIN | -28.13% | 17,928 | 24,944 |
GMC Terrain Sales - Q1 2023 - Canada
In Canada, GMC Terrain deliveries totaled 2,950 units in Q1 2023, an increase of about 16 percent compared to 2,543 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| TERRAIN | +16.00% | 2,950 | 2,543 |
GMC Terrain Sales - Q1 2023 - Mexico
In Mexico, GMC Terrain deliveries totaled 569 units in Q1 2023, an increase of about 58 percent compared to 359 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| TERRAIN | +58.50% | 569 | 359 |
Competitive Sales Comparison (USA)
GMC Terrain sales during the first quarter of 2023 put the Professional Grade brand’s compact crossover in 12th place among 16 entries in the mainstream compact crossover segment when ranked by sales volume. The Toyota RAV4 took top honors, as it has for nearly two years now, posting a 16 percent drop in sales to 84,704 units. The Nissan Rogue followed in second with a 69 percent jump to 76,499 units. The Honda CR-V placed third with a 15 percent bump to 67,241 units. The Chevy Equinox (see running Chevy Equinox sales), the Terrain’s corporate cousin and D2 platform mate, took fourth with a six percent slide to 52,902 units, followed by the Hyundai Tucson in fifth with a 16 percent bump to 46,170 units. The GMC Terrain placed 12th place with a 28 percent drop to 17,928 units.
Sales Numbers - Mainstream Compact Crossovers - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| TOYOTA RAV4 | -16.29% | 84,704 | 101,192 | 16% | 19% |
| NISSAN ROGUE | +69.11% | 76,499 | 45,235 | 14% | 8% |
| HONDA CR-V | +14.79% | 67,241 | 58,579 | 12% | 11% |
| CHEVROLET EQUINOX | -5.59% | 52,902 | 56,036 | 10% | 10% |
| HYUNDAI TUCSON | +16.43% | 46,170 | 39,655 | 9% | 7% |
| MAZDA CX-5 | -23.54% | 38,727 | 50,653 | 7% | 9% |
| KIA SPORTAGE | +92.49% | 31,684 | 16,460 | 6% | 3% |
| SUBARU FORESTER | -3.03% | 30,408 | 31,358 | 6% | 6% |
| FORD BRONCO SPORT | +2.69% | 29,871 | 29,089 | 6% | 5% |
| FORD ESCAPE | -47.08% | 21,149 | 39,962 | 4% | 7% |
| VOLKSWAGEN TIGUAN | +8.30% | 19,747 | 18,233 | 4% | 3% |
| GMC TERRAIN | -28.13% | 17,928 | 24,944 | 3% | 5% |
| JEEP CHEROKEE | +31.09% | 13,213 | 10,079 | 2% | 2% |
| MITSUBISHI OUTLANDER | -24.88% | 9,814 | 13,065 | 2% | 2% |
| MITSUBISHI ECLIPSE CROSS | -60.62% | 1,572 | 3,992 | 0% | 1% |
| DODGE JOURNEY | -92.78% | 8 | 111 | 0% | 0% |
| TOTAL | +0.56% | 541,637 | 538,643 |
From a segment share standpoint, the Terrain posted just a three percent share, down two percentage points. The Rogue posted a 14 percent segment share, up a segment-best six percentage points. The CR-V held a 12 percent share, up one percentage point. The Equinox maintained a 10 percent share and the Tucson earned a nine percent share, up two percentage points.
Combining GM’s two entries, the GMC Terrain and Chevy Equinox, accounted for 70,830 deliveries for a 13 percent segment share, pushing The General past the Honda CR-V to take third place in the segment.
GM Mainstream Compact Crossover Sales - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| CHEVROLET EQUINOX | -5.59% | 52,902 | 56,036 | 75% | 69% |
| GMC TERRAIN | -28.13% | 17,928 | 24,944 | 25% | 31% |
| TOTAL | -12.53% | 70,830 | 80,980 |
Overall, the compact crossover segment grew about one percent to 541,637 units, meaning GMC Terrain sales significantly underperformed the segment average.
The GM Authority Take
We posit that GMC Terrain sales fell during the first quarter of 2023 as a result of supply issues. Ironically, GMC’s overall inventory has climbed from more than a 60 days supply in November 2022Â to more than a 70 days supply in December 2022 and under 70 days supply in February. The National Automotive Dealers Association (NADA) and most other automotive sales organizations consider a 60-day level optimal.
About GMC Terrain
The 2023 GMC Terrain arrives as the sixth model year of the latest second-gen Terrain. It introduces a few critical changes and updates as compared to the fully refreshed 2022 GMC Terrain, which debuted updated looks, several new features, and the new Terrain AT4Â as a new off-road-flavored trim that is offered exclusively with AWD.
Updates for 2023 include a new engine – the new turbocharged 1.5L I4 LSD engine, along with an e-boost braking system.
AÂ next-generation GMC Terrain is on the way for 2024 as a 2025 model.
- See more about the 2025 GMC Terrain
During the GM Investor Day event held last fall, GM President Mark Reuss said that, like the Chevy Equinox, the GMC Terrain competed “in the largest segment in the world,” and that the next-gen model would receive “sort of the GMC Professional Grade upgrade.”
“I gotta tell you, it’s one of the most beautiful SUVs in that segment,” Reuss said. “Again, very GMC, very truck, very Professional Grade, so a big interior and exterior enhancement for the Terrain.”
No doubt GM is counting on the next-gen Terrain to help boost sales of Big Red’s compact crossover, though it will need to fix supply issues in order for both – the current as well as the new models, to deliver better sales results.
About The Numbers
- All percent change figures compared to GMC Terrain sales for Q1 2022, unless noted otherwise
- In the United States, there were 75 selling days for Q1 2023 and 75 selling days for Q1 2022
- GM Q1 2023 sales reports:
- GM Q1 2023 sales U.S.A.
- Chevrolet sales Q1 2023 U.S.A.
- Cadillac sales Q1 2023 U.S.A.
- Buick sales Q1 2023 U.S.A.
- GMC sales Q1 2023 U.S.A.
- GM Canada sales Q1 2023
- GM Mexico sales Q1 2023
- GM China sales Q1 2023
- GM Brazil sales Q1 2023
- GM Argentina sales Q1 2023
- GM Chile sales Q1 2023
- GM Colombia sales Q1 2023
- Chevrolet Colombia January 2023 sales
- Chevrolet Colombia February 2023 sales
- Chevrolet Colombia March 2023 sales
- GM South Korea sales Q1 2023
- GM South Korea January 2023 sales
- Chevrolet South Korea January 2023 sales
- Cadillac South Korea January 2023 sales
- GM South Korea February 2023 sales
- Chevrolet South Korea February 2023 sales
- GMC South Korea February 2023 sales
- Cadillac South Korea February 2023 sales
- GM South Korea March 2023 sales
- Chevrolet South Korea March 2023 sales
- Cadillac South Korea March 2023 sales
- GM South Korea January 2023 sales
- GM Q1 2023 sales U.S.A.
Comments
The second generation Terrain was one of GM’s few styling mistakes, and a very big one.
First generation Terrain (10-15) looked great and was a smash hit. I wanted to buy one but my wife is too cheap so we ended up with a 2012 Equinox.
First generation facelift was a little worse looking (16-17) but still sold well.
Second generation (18-21) looked pretty much like every other generic crossover, sales tanked.
Second generation facelift (22-present) was better, but still too soft and curvy.
I really hope the 25 Terrain goes back to the blockier, more truck like styling of the original, it certainly sounds like this will be the case. Hopefully GM has learned from the second generation Terrain styling disaster.
I myself consider this Terrain much better looking than the previous boxy look.
I agree bruce. The first gen definitely had a very unique look. U bought a 2017 model. Paid $18k for it new because it was hail damaged, msrp was $28k. I’m about 400 miles away from hitting 100,000 miles. I could not have asked for a better rig. I even tow my atv with it.
The biggest issue with Terrain sales in my market is no inventory. You simply cannot sell when there is not any inventory.
I had a 2021 GMC Terrain AWD as a company car and really enjoyed it . Better material quality inside than the Equinox , 9 speed auto versus 6 speed, heated seats also had heated back vs bottom only in top trim Equinox, push button trans selector with extra space in center console, selectable all wheel drive modes, and above all else I did like the styling better on the Terrain both inside and out..
I planned to get an AT4 model , but GM cancelled the 2.0l in 2021/22 so I purchased a left over 2020 Equinox ( it was brand new but 1 model year old) , its a fully loaded midnight AWD, 2.0l with the 9speed , leather , sunroof , 19″wheels.
Its a satisfying vehicle to drive as the power train is so responsive.
Since the start of Covid , there has been very little inventory on GM lots in this part of the country as chips were being diverted to FS SUVs and trucks so sales of Equinox, Terrain , Trailblazer, Encore GX, Malibu, etc. were all sacrificed for the larger more profitable products.
We enjoyed our 2020 GMC Terrain SLE (2wd) so much that we traded up to a 2023 Terrain Denali (4wd) and it has proven to be a really well built, comfortable driving SUV. The MPG has managed to maintain a very reasonable 28 MPG combined and has touch 38 MPG on the highway, very respectable in my opinion. The 1.5 Liter turbocharged with 9 speed auto tranny has proven to just the right amount of power and drivetrain control…if you are looking for what I feel is a more than adequate powertrain. I’d probably have gone for the larger 2.0 Liter turbo engine engine were it standard in the Denali and not discontinued using the 1.5 Liter engine as standard. However the 2020 SLE Terrain with that engine proved to a very comfortable vehicle on our cross country trips and the new Denali so far has proven to be just as capable. In truth I looked at Toyota and Nissan, Honda and even the Chevy brand of this vehicle, the Equinox and we came right back to the Terrain due to it’s overall good looks and competitive pricing, plus GMC has always had some great looking vehicles available.
If I could change one thing about the Terrain it would be the usage of a normal console mounted stick shifter, while the rocker switches are (finally) acceptable to the wife and myself, I would have preferred perhaps something other than those rocker switches as they are not as convenient to use as the usual console mounted stick shifter. I guess I am used to my other vehicles having the floor mounted shift mechanism (one being my Corvette) but it’s mainly my wife’s vehicle and it doesn’t seem to bother her using those rocker switches, she says it is kind of unique and frees up some console room for other things, so I guess we can live with with this unique system on the Terrain Denali.
One more thing while I’m thinking of it, I do believe that the highest priced Terrain Denali should have come with a dual exhaust rear fascia chrome outlets like most of the other SUV’s in this class have, it certainly gives the rear end a more sporty look to it, I know it doesn’t add anything to it’s performance of course, but it just looks right, in my eyes anyway.
Our 2021 Acadia has the same “rocker” switches for the shifter. I actually prefer them. It is my wife’s vehicle, so I only drive it on occasion, but have no issues transitioning back from the column shifter in my truck. I actually find GM’s decision to mount the windshield washer stalk on the opposite side from what my Silverado has to be far easier to forget and grab the wrong stalk.