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Cadillac CT4 Posts Best Sales Yet During Q4 2020

Cadillac CT4 sales recorded their first, fourth-quarter deliveries in the United States, Canada and South Korea during Q4 2020. The small luxury sedan has yet to go on sale in other international markets, such as Mexico, Russia or Europe.

Cadillac CT4 Sales - Q4 2020 - United States

In the United States, Cadillac CT4 deliveries totaled 2,721 units in Q4 2020.

During the complete 2020 calendar year, CT4 sales totaled 4,889 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT4 * 2,721 * * 4,889 0

Cadillac CT4 Sales - Q4 2020 - Canada

In Canada, Cadillac CT4 deliveries totaled 194 units in Q4 2020.

During the complete 2020 calendar year, CT4 sales totaled 354 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT4 * 194 * * 354 0

Cadillac CT4 Sales - Q4 2020 - South Korea

In South Korea, Cadillac CT4 deliveries totaled 16 units in Q4 2020.

During the complete 2020 calendar year, CT4 sales totaled 27 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT4 * 16 * * 27 0

Competitive Sales Comparison (USA)

Cadillac CT4 sales performance during the fourth quarter of 2020 places the small luxury sedan in second-to-last place in its segment by overall sales volume. The space was led by the BMW 2 Series in first with 4,850 deliveries. The Acura ILX took second place with 4,081 units, while the Mercedes-Benz A-Class came in third with 3,600 units. Fourth place went to the Audi A3 family with 3,243 deliveries. The CT4 followed, outselling the Mercedes-Benz CLA-Class by a mere 185 units.

Sales Numbers - Luxury C-Segment Cars - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BMW 2 SERIES +114.60% 4,850 2,260 23% 13% +82.36% 14,616 8,015
ACURA ILX +2.33% 4,081 3,988 19% 22% -8.66% 13,414 14,685
MERCEDES-BENZ A-CLASS -14.31% 3,600 4,201 17% 24% -13.09% 15,332 17,641
AUDI A3 +1.34% 3,243 3,200 15% 18% -4.62% 9,937 10,418
CADILLAC CT4 * 2,721 * 13% 0% * 4,889 0
MERCEDES-BENZ CLA-CLASS -38.25% 2,536 4,107 12% 23% -11.31% 10,997 12,400
TOTAL +18.44% 21,031 17,756 +9.54% 69,185 63,159

From a segment share standpoint, the 2 Series accounted for 23 percent while the Acura and A-Class reported 19 and 17 percent each, respectively. The A3 claimed a 15 percent share and the CT4 was close behind with 13 percent. The CLA-Class took 12 percent.

Sales Numbers - MBZ Luxury C-Segment Cars - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
MERCEDES-BENZ A-CLASS -14.31% 3,600 4,201 59% 51% -13.09% 15,332 17,641
MERCEDES-BENZ CLA-CLASS -38.25% 2,536 4,107 41% 49% -11.31% 10,997 12,400
TOTAL -26.14% 6,136 8,308 -12.36% 26,329 30,041

Combining the two Mercedes-Benz entries in this segment gives the Germany automaker a combined 6,136 units, for a 29 percent segment share.

The small luxury car segment (lux C-segment) expanded 18.44 percent to 21,031 units in Q4 2020.

The GM Authority Take

Cadillac CT4 sales during the fourth quarter of 2020 represent the best quarterly sales performance for the subcompact luxury sedan since its launch, following:

The 2,721 CT4 deliveries during Q4 2020 represent a very healthy trajectory, one that we expect to continue well into subsequent quarters, so long as supply/production is uninterrupted.

It’s worth noting that the very first units of the CT4 began arriving at dealers during the second half of Q1 2020. The launch was quickly followed by the onset of the COVID-19 pandemic in the United States, which caused a two-month-long shutdown of U.S. GM production operations, including the GM Lansing Grand River plant that produces the CT4. As a result, initial shipments quickly sold out, resulting in sub-par inventory going into the second and third quarters.

About The Numbers

  • All percent change figures compared to Cadillac CT4 sales for Q4 2019, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
  • Cadillac CT4 sales include CT4 Sedan and CT4-V Sedan
GM Q4 2020 sales reports:

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Comments

  1. All quite on the good news. I’m seriously looking at a 2.7 CT4.

    Reply
    1. So far, I’m quite impressed with my CT4 2.0L Luxury.

      Reply
  2. You expect the trajectory to continue, meaning you expect in 2 more quarters it will be #1 in the segment……? Somebody get a mop, there’s Kool Aid all over the place in here.

    Reply
  3. But sadly The brain trust ruining GM are twitching like hobos with the D T’s in the self fulfilling anticipation of canceling the CT4 and 5.

    Reply
  4. Look on the bright side, sales can only get better. Too bad it won’t….

    Reply
  5. Hey Trolls,
    The Blackwings will be arriving this summer. Pushing the CT4 to the next level. You may want to stop trying to push your head up your as until that happens.

    Reply
  6. Great news, hope they continue to do well. Hopefully GM produces these in ICE form while they are focused on that battery Cadillac CUVs. People still want luxury sedans. Especially RWD ones. Too many automakers are claiming “premium/luxury” these days. Especially the FWD automaker crowd. I haven’t drove the CT4 but I did test drive the CT5 sport. Although I hate 4 cylinders with a passion, this one was rather smooth and plenty of car for most people. So I can only imagine how good the Vs are. I won’t even think about how good the blackwings will be! Can’t afford the one I want just yet!

    Reply
  7. This comparison chart is the most asinine. CT4 is a D segment dropout because GM was too cheap to devote real engineering dollars to keeping it competitive in its original target segment which includes the 3 series, C Class and A4.

    Reply
    1. Really Gary? And you say this from what experience? The CT4 competes much more (aligns with) the BMW 3, C-class and A4 in nearly every way and it does it well. All with a lower MSRP in comparable form.

      Reply
      1. If so, why is it not being compared or marketed against the very models that you mention?

        Size wise, those models have increased, ATS err CT4 received a dorky re-skin, M3 comes with AWD, next AMG C63 will have AWD. AWD M3’s with 503hp performance just released and it’s on par with if not surpasses CT5-V BW.

        Tweener BS!

        Reply
      2. Better yet, it should be compared to the original vehicle segment that the ATS was engineered to compete in. It’d be interesting to see the comparo results of this versus the 3 series, C class and A4. It’ll either expose whether the CT4 is an underrated D segment competitor or dropout.

        Reply
  8. Cadillac is improving the Loki of their vehicles, they do not have huge droopy grille like their competitors.

    Reply

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