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Buick Enclave Sales Take Second Place In Segment During Q4 2020

Buick Enclave sales increased in the United States, while decreasing in Canada and Mexico during the fourth quarter of 2020.

Buick Enclave Sales - Q4 2020 - United States

In the United States, Buick Enclave deliveries totaled 12,338 units in Q4 2020, an increase of about 22 percent compared to 10,143 units sold in Q4 2019.

During the complete 2020 calendar year, Enclave sales decreased about 25 percent to 38,480 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ENCLAVE +21.64% 12,338 10,143 -24.78% 38,480 51,156

Buick Enclave Sales - Q4 2020 - Canada

In Canada, Buick Enclave deliveries totaled 450 units in Q4 2020, a decrease of about 28 percent compared to 622 units sold in Q4 2019.

During the complete 2020 calendar year, Enclave sales decreased about 29 percent to 1,773 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ENCLAVE -27.65% 450 622 -28.88% 1,773 2,493

Buick Enclave Sales - Q4 2020 - Mexico

In Mexico, Buick Enclave deliveries totaled 154 units in Q4 2020, a decrease of about 17 percent compared to 185 units sold in Q4 2019.

During the complete 2020 calendar year, Enclave sales decreased about 39 percent to 446 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ENCLAVE -16.76% 154 185 -38.82% 446 729

Competitive Sales Comparison (USA)

Buick Enclave sales performance during the final quarter of 2020 places the large three-row crossover in second place out of seven rivals in its competitive set in terms of overall sales volume.

The segment was led by the Acura MDX in first, followed by the Enclave in second. Third place went to the Volvo XC90, which was only 622 units behind the Enclave (see running Volvo XC90 sales). Fourth place went to the Audi Q7 (see running Audi Q7 sales), the Lincoln Aviator was in fifth, and the Enclave’s corporate cousin, the Cadillac XT6, was in sixth. The Infiniti QX60 took seventh (and last) place.

From a segment share standpoint, the MDX claimed 23 percent while the Enclave and XC90 followed with 18 and 17 percent, respectively. The Audi Q7 took 13 percent while the Lincoln Aviator and Cadillac XT6 claimed 11 percent each. The Infiniti QX60 accounted for 8 percent.

Sales Numbers - Premium Three-Row Crossovers - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
ACURA MDX +3.21% 15,263 14,788 23% 21% -8.08% 47,816 52,019
BUICK ENCLAVE +21.64% 12,338 10,143 18% 14% -24.78% 38,480 51,156
VOLVO XC90 +7.97% 11,716 10,851 17% 15% -4.22% 34,251 35,760
AUDI Q7 -14.97% 8,588 10,100 13% 14% -26.78% 25,371 34,649
LINCOLN AVIATOR +13.33% 7,280 6,424 11% 9% +177.30% 23,080 8,323
CADILLAC XT6 -0.20% 7,155 7,169 11% 10% +95.60% 22,609 11,559
INFINITI QX60 -53.43% 5,375 11,541 8% 16% -46.99% 22,880 43,162
TOTAL -4.65% 67,715 71,016 -9.36% 214,487 236,628

The premium/luxury three-row crossover segment contracted nearly 5 percent to 67,715 units in Q4 2020, meaning that Buick Enclave sales significantly outpaced the segment average.

For the sake of reference, we are providing sales figures for the Lexus RX below. The vehicle is now offered in both two- and three-row variants, the latter of which competes in the general space as the aforementioned three-row models. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to compare RXL sales to combined sales of the Cadillac XT5, Cadillac XT6 and Buick Enclave.

Sales Numbers - Lexus RX & RXL - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 YTD 20 / YTD 19 YTD 20 YTD 19
RX -0.17% 34,808 34,866 -8.99% 101,059 111,036
XT5 -1.95% 10,950 11,168 -29.38% 35,223 49,879
XT6 -0.20% 7,155 7,169 +95.60% 22,609 11,559
TOTAL -0.55% 52,913 53,203 -7.88% 158,891 172,474

The GM Authority Take

The increase in Buick Enclave sales in the fourth quarter of 2020 follows several quarters of depressed performance, including:

With an increase in both sales volume and segment share, the Enclave has managed to retain a respectable position in a very competitive segment, and regain traction following industry-wide setbacks brought about by the COVID-19 pandemic.

We attribute the increase in Enclave sales during Q4 2020 to improved supply of the vehicle at the retail level. However, the Enclave also saw internal competition from a new GM product – the Cadillac XT6. Even so, both models still reported healthy sales during the quarter. Adding the sales volume of the Enclave and XT6 equates to 19,493 sales, which is good enough to take 29 percent segment share for a first-place position.

Sales Numbers - Premium Three-Row Crossovers - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BUICK ENCLAVE +21.64% 12,338 10,143 63% 59% -24.78% 38,480 51,156
CADILLAC XT6 -0.20% 7,155 7,169 37% 41% +95.60% 22,609 11,559
TOTAL +12.60% 19,493 17,312 -2.59% 61,089 62,715

We believe that Buick Enclave sales will grow in the near- to medium-term future, as ample supply is furnished by strong demand for premium crossovers. In addition, the Enclave will soon become even more competitive thanks to the upcoming launch of the refreshed model.

The upcoming, refreshed 2022 Buick Enclave

Originally, GM planned to launch the Enclave refresh/mid-cycle enhancement for the 2021 model year, but the COVID-19 pandemic pushed the model back by one model year. The updated version will now launch as the 2022 Buick Enclave.

About The Numbers

  • All percent change figures compared to Buick Enclave sales in Q4 2019, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
GM Q4 2020 sales reports:

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Comments

  1. GM China sales increased 14 percent to 954,325 units during the fourth quarter of 2020. I wonder how many of those were Enclaves, where they have been China’s largest seller.

    Reply
    1. Gotta love the smug hater post. Do you think the MDX sales include Japan or the Q7 includes Germany? These are obviously sales numbers within the USA.

      Congrats to Buick on a job well done! Anymore Buick nay sayers wanna jump in with useless jerk comments?

      Reply
      1. Steve must not know how to read… the chart with the sales figures literally reads…

        Sales Numbers – Premium Three-Row Crossovers – Q4 2020 – United States

        The last part clearly says what country the sales are for.

        Also FYI, the enclave sold in China is not the same vehicle as the one sold in North America, including the USA. Get a brain.

        Reply
    2. They sell an entirely different design as Enclave in China. Furthermore your math skills are lacking. Buivk China sells nearly one million so one would assume a total Enclave total would be far higher than second place.

      Reply
  2. Very good.

    Reply

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