Chevrolet Trax sales increased in the United States and Canada, while decreasing in Mexico while decreasing Mexico, South Korea, Argentina and Brazil during the first quarter of 2020.
Chevrolet Trax Sales - Q1 2020 - United States
In the United States, Chevrolet Trax deliveries totaled 28,242 units in Q1 2020, an increase of about 15 percent compared to 24,580 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAX | +14.90% | 28,242 | 24,580 |
Chevrolet Trax Sales - Q1 2020 - Canada
In Canada, Chevrolet Trax deliveries totaled 781 units in Q1 2020, an increase of about 39 percent compared to 563 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAX | +38.72% | 781 | 563 |
Chevrolet Trax Sales - Q1 2020 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 2,828 units in Q1 2020, a decrease of about 21 percent compared to 3,563 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAX | -20.63% | 2,828 | 3,563 |
Chevrolet Trax Sales - Q1 2020 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 1,818 units in Q1 2020, a decrease of about 39 percent compared to 2,973 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAX | -38.85% | 1,818 | 2,973 |
Chevrolet Tracker Sales - Q1 2020 - Argentina
In Argentina, Chevrolet Tracker deliveries totaled 534 units in Q1 2020, a decrease of about 71 percent compared to 1,851 units sold in Q1 2019. The Chevrolet Trax is sold as the Tracker in Argentina| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRACKER | -71.15% | 534 | 1,851 |
Chevrolet Tracker Sales - Q1 2020 - Brazil
In Brazil, Chevrolet Tracker deliveries totaled 4,201 units in Q1 2020, a decrease of about 8 percent compared to 4,588 units sold in Q1 2019. The Chevrolet Trax is sold as the Tracker in Brazil.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRACKER | -8.44% | 4,201 | 4,588 |
Competitive Sales Comparison
Chevrolet Trax sales performance during the first quarter of 2020 places the crossover in second place in its competitive set, just behind the Jeep Compass by 1,578 units. That means that the Trax outsold all remaining segment contenders, including the Honda HR-V, Hyundai Kona, the Trax’s platform mate – the Buick Encore (see Buick Encore sales), Jeep Renegade, Nissan Kicks, Ford EcoSport (see Ford EcoSport sales), Mitsubishi Outlander, Toyota C-HR, Kia Seltos and Niro, Hyundai Venue, the Buick Encore GX, Mazda CX-3 and the Fiat 500X.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| JEEP COMPASS | -20.07% | 29,820 | 37,306 | 16% | 18% |
| CHEVROLET TRAX | +14.90% | 28,242 | 24,580 | 15% | 12% |
| HONDA HR-V | -10.32% | 19,414 | 21,649 | 10% | 10% |
| HYUNDAI KONA | -17.52% | 15,174 | 18,397 | 8% | 9% |
| BUICK ENCORE | -42.14% | 14,238 | 24,606 | 8% | 12% |
| JEEP RENEGADE | -22.25% | 14,164 | 18,218 | 7% | 9% |
| NISSAN KICKS | +11.58% | 13,969 | 12,519 | 7% | 6% |
| FORD ECOSPORT | +0.34% | 12,923 | 12,879 | 7% | 6% |
| MITSUBISHI OUTLANDER SPORT | +0.96% | 12,577 | 12,457 | 7% | 6% |
| TOYOTA C-HR | -28.57% | 10,372 | 14,521 | 5% | 7% |
| KIA SELTOS | * | 5,052 | * | 3% | 0% |
| KIA NIRO | -6.94% | 4,975 | 5,346 | 3% | 3% |
| HYUNDAI VENUE | * | 3,166 | * | 2% | 0% |
| BUICK ENCORE GX | * | 2,601 | * | 1% | 0% |
| MAZDA CX-3 | -21.55% | 2,552 | 3,253 | 1% | 2% |
| FIAT 500X | -62.52% | 283 | 755 | 0% | 0% |
| CHEVROLET TRAILBLAZER | * | 3 | * | 0% | 0% |
| TOTAL | -8.21% | 189,525 | 206,486 |
On a segment share basis, the Trax accounted for 15 percent of the segment, just behind the 16 percent commanded by the Compass but ahead by five percentage points of the next best-selling model – the Honda HR-V, which had 10 percent share. All other rivals held a segment share of less than 10 percent.
Looking at the sales figures from a manufacturer level reveals that
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for a very impressive 44,267 deliveries during the quarter. Meanwhile, the four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 45,084 deliveries. As such, GM outsold FCA by 817 units, representing the third time that The General sold more units than FCA since the latter launched the second-generation Jeep Compass. GM held a combined 24 percent segment share to FCA’s 24 percent.
The mainstream subcompact crossover segment contracted 8 percent to 189,525 units during Q1 2020, with the Trax significantly outpacing that contraction.
The GM Authority Take
The 15 percent growth in Chevrolet Trax sales bucks the trend of the entire segment and gives GM a leading position in the space. Moreover, the Trax somehow managed to defy the COVID-19 pandemic and post a very healthy volume growth.
For the immediate future, we can expect declining Trax sales as the industry as a whole takes a hit due to the impact of the COVID-19 pandemic. However, once things return to normal, we expect GM to dominate this segment even more, as the Trax is joined by the all-new Traiblazer in a two-vehicle strategy. The new Chevrolet Trailblazer started to go on sale at the end of Q1, delivering 3 units during the final days of the quarter.
2021 Chevrolet Trailblazer
About The Numbers
- All percent change figures compared to Chevrolet Trax sales in Q1 2019
- In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- Brazil sales represent sales of Chevrolet Tracker, which is a rebadged first-generation Trax
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
Comments
The Chevrolet Trax is a cute CUV as it doesn’t pretend to be something it isn’t, it’s not much different than entry level cars like the discontinued Cruze as the Trax is the first car for a lot of buyers.
Trax is a solid offering. It will remain in the GM Covid-19 line up because it’s inexpensive and not junk.
Encore’s decline confuses me. It, along with GX, are better than some luxury offerings. I’m guessing this is about less discounts.
Btw, why do people hate 500X? I had it as a rental in a snow storm and enjoyed the commute.