Buick Enclave Sales Place Third In Segment During Q2 2022

July 28, 2022 12:07 pm

Buick Enclave sales decreased in the United States and Canada but increased in Mexico during the second quarter of 2022.

Buick Enclave Sales - Q2 2022 - United States

In the United States, Buick Enclave deliveries totaled 7,885 units in Q2 2022, a decrease of about 48 percent compared to 15,096 units sold in Q2 2021.

In the first six months of the year, Enclave sales decreased about 42 percent to 14,910 units.

MODEL	Q2 2022 / Q2 2021	Q2 2022	Q2 2021	YTD 2022 / YTD 2021	YTD 2022	YTD 2021
ENCLAVE	-47.77%	7,885	15,096	-42.01%	14,910	25,713

Buick Enclave Sales - Q2 2022 - Canada

In Canada, Buick Enclave deliveries totaled 546 units in Q2 2022, a decrease of about 27 percent compared to 749 units sold in Q2 2021.

In the first six months of the year, Enclave sales decreased about 35 percent to 826 units.

MODEL	Q2 2022 / Q2 2021	Q2 2022	Q2 2021	YTD 2022 / YTD 2021	YTD 2022	YTD 2021
ENCLAVE	-27.10%	546	749	-34.96%	826	1,270

Buick Enclave Sales - Q2 2022 - Mexico

In Mexico, Buick Enclave deliveries totaled 152 units in Q2 2022, an increase of about 18 percent compared to 129 units sold in Q2 2021.

In the first six months of the year, Enclave sales decreased about 9 percent to 227 units.

MODEL	Q2 2022 / Q2 2021	Q2 2022	Q2 2021	YTD 2022 / YTD 2021	YTD 2022	YTD 2021
ENCLAVE	+17.83%	152	129	-9.20%	227	250

Competitive Sales Comparison (USA)

Buick Enclave sales during the second quarter of 2022 place the premium three-row crossover in third place in its segment. The Volvo XC90 (see running Volvo XC90 sales) jumped to first place year-over-year with a 12 percent decrease in sales to 10,283 units while the Acura MDX placed second with a 49 percent drop to 10,052, within about 230 units of remaining in first place. The Enclave slipped to third place with a 48 percent slide to 7,885 units, followed by the Lincoln Aviator (see running Lincoln Aviator sales) moved up to fourth place with a four percent bump to 5,983 units. The Enclave’s corporate cousin, the Cadillac XT6 (see running Cadillac XT6 sales), remained in fifth place with a 22 percent drop to 5,599 units, while the Audi Q7 (see running Audi Q7 sales) slipped to seventh place with a 48 percent drop to 5,221 units. Finally, the Infiniti QX60 stayed in last place in spite of a whopping 227 percent leap to 3,245 units as the all-new model continues its launch cadence.

Sales Numbers - Premium Three-Row Crossovers - Q2 2022 - USA

MODEL	Q2 22 / Q2 21	Q2 22	Q2 21	Q2 22 SHARE	Q2 21 SHARE	YTD 22 / YTD 21	YTD 22	YTD 21
VOLVO XC90	-11.71%	10,283	11,647	21%	17%	-13.76%	17,232	19,981
ACURA MDX	-49.24%	10,052	19,803	21%	28%	-35.83%	23,610	36,791
BUICK ENCLAVE	-47.77%	7,885	15,096	16%	21%	-42.01%	14,910	25,713
LINCOLN AVIATOR	+3.69%	5,983	5,770	12%	8%	-7.64%	10,950	11,856
CADILLAC XT6	-21.70%	5,599	7,151	12%	10%	-28.63%	9,379	13,141
AUDI Q7	-47.74%	5,221	9,991	11%	14%	-48.13%	9,183	17,705
INFINITI QX60	+227.45%	3,245	991	7%	1%	+34.25%	5,781	4,306
TOTAL	-31.49%	48,268	70,449			-29.69%	91,045	129,493

In terms of segment share, the Enclave held a 16 percent share, down five percentage points. The Volvo held a 21 percent segment share, up four percentage points, while the MDX held a similar 21 percent share, down seven percentage points. The Aviator held a 12 percent share, up four percentage points, and likewise the XT6 held a 12 percent share, up two percentage points. The Q7 held an 11 percent share, down three percentage points, while the QX60 held a seven percent share, up six percentage points.

Sales Numbers - GM Segment Sales - Q2 2022 - USA

MODEL	Q2 22 / Q2 21	Q2 22	Q2 21	YTD 22 / YTD 21	YTD 22	YTD 21
ENCLAVE	-47.77%	7,885	15,096	-42.01%	14,910	25,713
XT6	-21.70%	5,599	7,151	-28.63%	9,379	13,141
TOTAL	-39.39%	13,484	22,247	-37.49%	24,289	38,854

Combining the two GM crossovers in the segment, the Buick Enclave and Cadillac XT6, puts The General solidly in first place with a 28 percent segment share with 13,484 deliveries.

Sales Numbers - Lexus RX Family - Q2 2022 - United States

MODEL	Q2 22 / Q2 21	Q2 22	Q2 21	YTD 22 / YTD 21	YTD 22	YTD 21
RX	-6.02%	26,974	28,703	-5.08%	53,769	56,644
TOTAL	-6.02%	26,974	28,703	-5.08%	53,769	56,644

For the sake of reference, we’re providing sales figures for the Lexus RX below. The vehicle is now offered in both two- and three-row versions, the latter of which competes in the same general space as the aforementioned three-row models. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to compare RX family sales to combined sales of the Cadillac XT5, Cadillac XT6, and Buick Enclave.

Doing so shows that the Lexus RX family accounted for 26,974 deliveries during the quarter while GM’s three entries saw a cumulative 20,125 sales.

Sales Numbers - GM Premium Crossovers - Q2 2022 - United States

MODEL	Q2 22 / Q2 21	Q2 22	Q2 21	YTD 22 / YTD 21	YTD 22	YTD 21
XT5	-37.19%	6,641	10,573	-39.86%	11,634	19,346
XT6	-21.70%	5,599	7,151	-28.63%	9,379	13,141
ENCLAVE	-47.77%	7,885	15,096	-42.01%	14,910	25,713
TOTAL	-38.68%	20,125	32,820	-38.28%	35,923	58,200

The premium three-row crossover segment contracted 31 percent to 48,268 units in Q2 2022, meaning Enclave sales significantly underperformed the segment average.

The GM Authority Take

Buick Enclave sales performance during the second quarter of 2022 places the model in third place in its segment, slipping a spot year-over-year. But there was additional movement at the top as Volvo’s entry moved ahead of Acura’s. However, the good news is that combined sales of GM’s two entries, the Buick Enclave and Cadillac XT6, places the automaker squarely at the top by over 3K deliveries.

Less than satisfactory sales of the Tri-Shield brand’s premium full-size crossover has been the direct result of a lack of inventory stemming from production interruptions at the GM Lansing Delta Township plant in Michigan where the Enclave is assembled. This, in turn, is due to various supply related factors, including but not limited to the ongoing global semiconductor microchip shortage.

Specifically, the plant was idled for several weeks in 2021 because GM was diverting chips to more lucrative vehicle lines, such as full-size trucks and SUVs. Luckily, Enclave production finally restarted the week of October 4^th, 2021. However, that wasn’t fast enough to fill dealer inventories to optimal levels for a more successful showing. In addition, a few new production issues stemming from the microchip shortage have recently cropped up to impact several Buick models. Narrowing those issues down to the 2022 Buick Enclave, GM finally resolved the unavailability of heated rear seat at the end of February, only to then face constraints leading to models being built without ventilated seat blower motors in April.

To address this head-on GM recently announced that it will have its own family of microchips locked in by 2025, a move that is expected to offset future chip-related production delays.

For the 2022 model year, the Buick Enclave received a refresh that brought about changes to the exterior and interior, plus additional safety tech and exclusive equipment for the range-topping Avenir trim level. On the outside, the refreshed 2022 Buick Enclave features updated front and rear fascias for a more modern appearance. However, Consumer Reports dropped the 2022 Buick Enclave from its list of recommended vehicles due to reported reliability issues. This was less than two months after the publication recognized the 2021 Buick Enclave as one of the best luxury SUVs to buy right now.

As with so many of GM’s other models across its various brands, The General’s resolve to allay production issues stemming from supply chain constraints will be key to strengthening sales. That includes those of the Enclave as the vehicle continues to enjoy high levels of interest and demand. The automaker producing its own chips in the future is a step in the right direction.

About The Numbers

All percent change figures compared to Buick Enclave sales in Q2 2021, unless noted otherwise
In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
GM Q2 2022 sales reports:
- GM Q2 2022 sales U.S.A.
  - Chevrolet sales Q2 2022 U.S.A.
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- GM Mexico sales Q2 2022
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