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Chevrolet Argentina Sales Decrease 54 Percent In May 2020

Chevrolet Argentina sales decreased 54 percent to 1,875 units in May 2020. The figures place Chevrolet as the sixth best-selling car brand during last month in Argentina, behind Volkswagen, Renault, Toyota, Fiat and Ford.

Individual model sales performance was as follows:

During the first five months of the 2020 calendar year, Chevrolet Argentina sales decreased 45 percent to 12,215 units.

Sales Results - May 2020 - Argentina - Chevrolet

MODELMAY 2020 / MAY 2019MAY 2020MAY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
CAMARO-100.00% 012-91.49%4 47
COBALT-72.73% 311-95.56%24 541
CRUZE-36.51% 273430-21.63%1,493 1,905
EQUINOX-26.32% 4257-46.03%279 517
MONTANA-58.33% 512-93.88%6 98
ONIX-36.76% 9981,578-15.66%6,253 7,414
PRISMA-93.90% 53869-70.98%1,427 4,918
S10-52.36% 333699-55.34%1,317 2,949
SPIN-67.88% 53165-48.38%572 1,108
TRACKER-54.55% 75165-74.48%628 2,461
TRAILBLAZER-34.21% 2538-51.84%157 326
CHEVROLET TOTAL-54.41% 1,8754,113-45.38%12,215 22,365

The GM Authority Take

Although Chevrolet Argentina sales decreased in May – the second full month of stay-at-home orders brought about by the COVID-19 pandemic – sales actually recovered compared to April, and showed a smaller percentage of contraction. Case in point: Chevrolet recorded just 434 registrations in April 2020, representing a drastic 89 percent drop in sales volume over April 2019. By comparison, the Bow Tie brand delivered 1,875 vehicles in May, representing a 54 percent decline in May 2019. The improvement is the result of the reopening of the Chevrolet Argentina dealer network during the second week of May.

Chevrolet Onix hatchback

Chevrolet Onix hatchback

Despite the recovery in May compared to April, all of the brand’s models showed significant declines in sales, with the most affected being the Camaro and the discontinued Cobalt and Prisma. And though the Chevrolet Onix remained Chevy’s best-selling model in May, the subcompact model range lost its best-selling spot in Argentina to the Toyota Hilux midsize pickup by only 18 units (1,016 for the Hilux and 998 for the Onix).

This circumstance makes the Onix the country’s second best-selling vehicle following three consecutive months as the undisputed best-seller. We posit that this disruption is temporary, and that the Onix will return to its rightful place as Argentina’s best-selling car in due time once things return to normal following the negative impacts of COVID-19.

About The Numbers

  • All percent change figures compared to Chevrolet Argentina sales for May 2019, except when noted

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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