After a total shutdown of nearly two months due to the COVID-19 pandemic, the Chevrolet dealer network reopened its doors in Argentina again. General Motors informs that the reopening of its distributors in the South American country is carried out under a strict safety protocol, respecting the regulations of each locality and following exhaustive cleaning measures that protect the health of both customers and employees.
GM and the roughly 130 Chevrolet dealerships in Argentina seek to regain a certain level of normality in their commercial operations – severely affected by initial restrictions to contain the local outbreak of the virus. Only in April, the first full month of total quarantine, Chevrolet Argentina sales fell 89 percent and the Argentine market registered the lowest sales volume in the last 60 years.
Among the measures that have been established to guarantee a high level of safety and hygiene, all of the brand’s dealerships require mandatory use of face masks, physical distance, as well as a daily protocol for deep cleaning of their facilities and vehicles. This allows them to comply with the provisions established by the country’s authorities and ensure the safety of all visitors.
“The safety of our customers is a priority of our Chevrolet brand, in this unique period that confronted us with new situations and exploring other ways to bring our vehicles closer to people, we are committed to the health and well-being of our employees, partners and customers,” said Sales Director of GM Argentina, Nilson Martínez, in a statement. “We have found the best way to take care of ourselves together, complementing the shopping experience at dealerships with online procedures and home deliveries of vehicles,” he added.
To incentivize sales and meet the economic challenges facing customers, the reopening of Chevrolet dealerships in Argentina is accompanied by a series of rebates and special purchase plans for select vehicles. Among them is a 0 percent financing program with 12-, 24- and 36-month payments for Chevrolet Onix, Cruze and S10, as well as purchase rebates for Equinox and Trailblazer SUVs.
In addition, GM will continue with its efforts to promote online sales, managed through the dealership closest to customers, both in Argentina and the rest of the countries overseen by GM South America. For this, the company offers various digital channels and has partnered with the MercadoLibre e-commerce platform, which already offers official Onix, Cruze and S10 model stores for the Argentine market.