Chevrolet Korea sales decreased 24 percent to 1,021 units in January 2023 compared to January 2022 results.
Individual model sales performance was as follows:
- Chevrolet Colorado sales decreased 66.56 percent to 107 units
- Chevrolet Equinox sales totaled 61 units
- Chevrolet Malibu sales decreased 86.49 percent to 20 units
- Chevrolet Spark sales increased 1247.83 percent to 310 units
- Chevrolet Tahoe sales totaled 13 units
- Chevrolet Trailblazer sales decreased 39.35 percent to 430 units
- Chevrolet Traverse sales increased 220 percent to 80 units
Sales Results - January 2023 - South Korea - Chevrolet
| MODEL | JAN 2023 / JAN 2022 | JANUARY 2023 | JANUARY 2022 |
|---|---|---|---|
| COLORADO | -66.56% | 107 | 320 |
| EQUINOX | * | 61 | * |
| MALIBU | -86.49% | 20 | 148 |
| SPARK | +1,247.83% | 310 | 23 |
| TAHOE | * | 13 | * |
| TRAILBLAZER | -39.35% | 430 | 709 |
| TRAVERSE | +220.00% | 80 | 25 |
| CHEVROLET TOTAL | -24.03% | 1,021 | 1,344 |
The GM Authority Take
Chevrolet Korea sales fell to their lowest level ever with a further drop in January, further deepening the Bowtie brand’s negative performance in the South Korean market while also representing its third consecutive monthly contraction. The 1,021 deliveries during January are the lowest figure ever recorded by Chevrolet in South Korea, surpassing the prior low point of 1,344 deliveries during January 2022.
The decline in Chevrolet Korea sales during January was driven by lower sales of most models, including the domestically-built Chevy Trailblazer, which has been the brand’s local best-seller. After posting healthy gains in November and December 2022, the subcompact crossover again lost momentum and entered the new calendar year in the red. Similarly, the Chevy Colorado and Malibu suffered double-digit drops, cumulatively sapping another 341 units year-over-year.
In contrast, the Chevy Spark and Traverse were the Bow Tie’s only models to be in the green in January. The Spark city car registered an astronomical four-digit increase, but didn’t have a major impact to the bottom line since the year-over-year comparison was to a very low volume of 23 units. For its part, the increase in Traverse sales was also not significant, since it rose from another low result of just 25 units sold during the same month last year.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in January 2022, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2023 sales reports:
- GM Q1 2023 sales U.S.A.
- Chevrolet sales Q1 2023 U.S.A.
- Cadillac sales Q1 2023 U.S.A.
- Buick sales Q1 2023 U.S.A.
- GMC sales Q1 2023 U.S.A.
- GM Canada sales Q1 2023
- GM Mexico sales Q1 2023
- GM China sales Q1 2023
- GM Brazil sales Q1 2023
- GM Argentina sales Q1 2023
- GM Chile sales Q1 2023
- GM Colombia sales Q1 2023
- Chevrolet Colombia January 2023 sales
- Chevrolet Colombia February 2023 sales
- Chevrolet Colombia March 2023 sales
- GM South Korea sales Q1 2023
- GM South Korea January 2023 sales
- Chevrolet South Korea January 2023 sales (this page)
- Cadillac South Korea January 2023 sales
- GM South Korea February 2023 sales
- Chevrolet South Korea February 2023 sales
- GMC South Korea February 2023 sales
- Cadillac South Korea February 2023 sales
- GM South Korea March 2023 sales
- Chevrolet South Korea March 2023 sales
- Cadillac South Korea March 2023 sales
- GM South Korea January 2023 sales
- GM Q1 2023 sales U.S.A.
Comments
Conversely, the Koreans in the good ol’ U.S.A. are on a tear. GM better watch its back.
Agreed. Genesis now has more luxury sedans than Cadillac, which is saying something.
South Korea (Hyandai & Kia) pack a lot of value and reliability. I didn’t enjoy Sonata driving dynamics on rental but disliked Camry’s even more and th iui s factor doesn’t seem to hurt sales.
Malibu will have trouble in its segment. Same with Nox going up against redesigned Sportage. I like the way GM cars handle but, unfortunately, they lack attention to detail (interiors/exteriors) so that the product just doesn’t feel special.
Soon GM will quit S Korea. GM is basically an Americas brand thriving at home and LATAM plus China. If war ever happens with China then GM best merge with another automaker like Honda or Renault.