Chevy Trax sales decreased in the United States, Canada, South Korea and Mexico during the fourth quarter of 2020.
Chevrolet Trax Sales - Q4 2020 - United States
In the United States, Chevrolet Trax deliveries totaled 26,106 units in Q4 2020, a decrease of about 21 percent compared to 33,039 units sold in Q4 2019.During the complete 2020 calendar year, Trax sales decreased about 9 percent to 106,299 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -20.98% | 26,106 | 33,039 | -9.00% | 106,299 | 116,816 |
Chevrolet Trax Sales - Q4 2020 - Canada
In Canada, Chevrolet Trax deliveries totaled 838 units in Q4 2020, a decrease of about 38 percent compared to 1,357 units sold in Q4 2019.During the complete 2020 calendar year, Trax sales decreased about 24 percent to 3,888 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -38.25% | 838 | 1,357 | -23.54% | 3,888 | 5,085 |
Chevrolet Trax Sales - Q4 2020 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 1,802 units in Q4 2020, a decrease of about 47 percent compared to 3,395 units sold in Q4 2019.During the complete 2020 calendar year, Trax sales decreased about 45 percent to 6,853 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -46.92% | 1,802 | 3,395 | -45.36% | 6,853 | 12,541 |
Chevrolet Trax Sales - Q4 2020 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 333 units in Q4 2020, a decrease of about 94 percent compared to 5,241 units sold in Q4 2019.During the complete 2020 calendar year, Trax sales decreased about 58 percent to 6,352 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -93.65% | 333 | 5,241 | -58.35% | 6,352 | 15,250 |
Competitive Sales Comparison (USA)
Chevy Trax sales performance during the fourth quarter of 2020 places the crossover in second place in its segment, behind the Jeep Compass by 4,054 units. That said, the Trax managed to outsell all other models, including the the Hyundai Kona and Honda HR-V, which netted 23,440 and 22,228 sales each, respectively, in Q4.
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -9.33% | 30,160 | 33,263 | 12% | 14% | -24.99% | 107,969 | 143,934 |
| CHEVROLET TRAX | -20.98% | 26,106 | 33,039 | 10% | 14% | -9.00% | 106,299 | 116,816 |
| HYUNDAI KONA | +28.88% | 23,440 | 18,188 | 9% | 8% | +3.99% | 76,253 | 73,326 |
| HONDA HR-V | -22.79% | 22,228 | 28,790 | 9% | 12% | -15.21% | 84,027 | 99,104 |
| CHEVROLET TRAILBLAZER | * | 17,268 | * | 7% | 0% | * | 34,292 | 0 |
| JEEP RENEGADE | -13.19% | 17,027 | 19,615 | 7% | 8% | -18.26% | 62,847 | 76,885 |
| BUICK ENCORE GX | * | 16,965 | * | 7% | 0% | * | 44,841 | 0 |
| KIA SELTOS | * | 16,771 | * | 6% | 0% | * | 46,280 | 0 |
| KIA SOUL | -18.99% | 16,531 | 20,406 | 6% | 9% | -26.70% | 71,862 | 98,033 |
| NISSAN KICKS | +45.86% | 16,218 | 11,119 | 6% | 5% | +1.14% | 58,858 | 58,193 |
| FORD ECOSPORT | -5.02% | 13,345 | 14,051 | 5% | 6% | -6.43% | 60,545 | 64,708 |
| MAZDA CX-30 | +1,042.49% | 10,271 | 899 | 4% | 0% | +4,134.04% | 38,064 | 899 |
| TOYOTA C-HR | -16.33% | 9,332 | 11,153 | 4% | 5% | -12.25% | 42,936 | 48,930 |
| HYUNDAI VENUE | +564.90% | 7,161 | 1,077 | 3% | 0% | +1,675.77% | 19,125 | 1,077 |
| BUICK ENCORE | -77.76% | 6,338 | 28,497 | 2% | 12% | -59.23% | 41,752 | 102,402 |
| MITSUBISHI OUTLANDER SPORT | -42.19% | 4,332 | 7,494 | 2% | 3% | -14.29% | 28,836 | 33,644 |
| KIA NIRO | -35.40% | 4,202 | 6,505 | 2% | 3% | -28.74% | 17,434 | 24,467 |
| MAZDA CX-3 | -70.26% | 1,323 | 4,449 | 1% | 2% | -48.64% | 8,335 | 16,229 |
| FIAT 500X | -29.19% | 313 | 442 | 0% | 0% | -42.69% | 1,443 | 2,518 |
| TOTAL | +8.51% | 259,331 | 238,987 | -0.95% | 951,998 | 961,165 |
On a segment share basis, the Trax took 10 percent of the space, with the Compass taking 12 percent. The Kona and HR-V reported 9 percent each. All other rivals held a segment share of less than 8 percent.
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -9.33% | 30,160 | 33,263 | -24.99% | 107,969 | 143,934 |
| JEEP RENEGADE | -13.19% | 17,027 | 19,615 | -18.26% | 62,847 | 76,885 |
| FIAT 500X | -29.19% | 313 | 442 | -42.69% | 1,443 | 2,518 |
| TOTAL | -10.92% | 47,500 | 53,320 | -22.87% | 172,259 | 223,337 |
GM’s cross-town rival, Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 47,500 deliveries during the quarter.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -20.98% | 26,106 | 33,039 | -9.00% | 106,299 | 116,816 |
| CHEVROLET TRAILBLAZER | * | 17,268 | * | * | 34,292 | 0 |
| BUICK ENCORE GX | * | 16,965 | * | * | 44,841 | 0 |
| BUICK ENCORE | -77.76% | 6,338 | 28,497 | -59.23% | 41,752 | 102,402 |
| TOTAL | +8.35% | 66,677 | 61,536 | +3.63% | 227,184 | 219,218 |
Meanwhile, the four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new corporate cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 66,677 deliveries. As such, GM outsold FCA by nearly 19,200 units in the segment, marking the sixth time that The General sold more than FCA in this space since the introduction of the second-generation Jeep Compass. GM held a combined 29 percent segment share to FCA’s 20 percent.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +28.88% | 23,440 | 18,188 | +3.99% | 76,253 | 73,326 |
| KIA SELTOS | * | 16,771 | * | * | 46,280 | 0 |
| KIA SOUL | -18.99% | 16,531 | 20,406 | -26.70% | 71,862 | 98,033 |
| KIA NIRO | -35.40% | 4,202 | 6,505 | -28.74% | 17,434 | 24,467 |
| HYUNDAI VENUE | +564.90% | 7,161 | 1,077 | +1,675.77% | 19,125 | 1,077 |
| TOTAL | +47.49% | 68,105 | 46,176 | +17.29% | 230,954 | 196,903 |
Comparatively, Hyundai and Kia sold a combined 68,105 units of their five offerings in the segment, nearly 1,500 units more than GM. Notably, the Hyundai Venue and Kona outpaced the segment, reporting 565 and 29 percent increases in sales volumes, respectively.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +28.88% | 23,440 | 18,188 | +3.99% | 76,253 | 73,326 |
| KIA SELTOS | * | 16,771 | * | * | 46,280 | 0 |
| KIA NIRO | -35.40% | 4,202 | 6,505 | -28.74% | 17,434 | 24,467 |
| HYUNDAI VENUE | +564.90% | 7,161 | 1,077 | +1,675.77% | 19,125 | 1,077 |
| TOTAL | +100.13% | 51,574 | 25,770 | +60.91% | 159,092 | 98,870 |
However, the Kia Soul could be considered to be part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 51,574 units, or over 15,000 units less than GM.
The mainstream subcompact crossover segment expanded nearly 8 percent to 260,875 units during Q4 2020, meaning the Chevy Trax significantly underperformed the segment average.
The GM Authority Take
The 21 percent decline in Chevy Trax sales during the fourth quarter of 2020 is not unexpected, since it’s now facing internal competition from the all-new Chevy Trailblazer. However, despite the 29 percent decline, the Trax still managed to maintain a leadership position in the segment.
Earlier in 2020, the Trax managed to post a 3 percent growth rate during Q2, defying the COVID-19 pandemic to become the only model in the segment to post a sales uptick. We suspected that the Q2 increase was caused by favorable supply of the model at the retail level, as the GM Bupeyong plant in South Korea was somewhat shielded from production interruptions brought about by the COVID-19 pandemic. By comparison, the GM San Luis Potosi plant in Mexico – which also produces the Trax – saw a greater disruption due to the virus.
2021 Chevrolet Trailblazer joins the Trax in the mainstream subcompact crossover segment
Given that the Trax is being sold alongside the much newer and more attractive Trailblazer, it’s possible that Trax sales will drop off as Trailblazer continues to appeal to those who would have otherwise purchased the Trax. However, the Trax and Trailblazer transact at notably different prices, with the former significantly more affordable than the latter. And, as GM Authority reported just recently, the Trax and Trailblazer both have the youngest buyers in the segment.
About The Numbers
- All percent change figures compared to Chevrolet Trax sales in Q4 2019, unless noted otherwise
- In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q4 2020 sales U.S.A.
- Chevrolet sales Q4 2020 U.S.A.
- Cadillac sales Q4 2020 U.S.A.
- Buick sales Q4 2020 U.S.A.
- GMC sales Q4 2020 U.S.A.
- GM Canada sales Q4 2020
- Chevrolet Canada sales Q4 2020
- Cadillac Canada sales Q4 2020
- Buick Canada sales Q4 2020
- GMC Canada sales Q4 2020
- GM Mexico sales Q4 2020
- GM Mexico sales October 2020
- Chevrolet Mexico October 2020 sales
- Buick Mexico October 2020 sales
- GMC Mexico October 2020 sales
- Cadillac Mexico October 2020 sales
- GM Mexico sales November 2020
- Chevrolet Mexico November 2020 sales
- Buick Mexico November 2020 sales
- GMC Mexico November 2020 sales
- Cadillac Mexico November 2020 sales
- GM Mexico sales December 2020
- Chevrolet Mexico December 2020 sales
- Buick Mexico December 2020 sales
- GMC Mexico December 2020 sales
- Cadillac Mexico December 2020 sales
- GM Mexico sales October 2020
- GM China sales Q4 2020
- Chevrolet China Q4 2020 sales
- Buick China Q4 2020 sales
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- GM Brazil sales Q4 2020
- GM Argentina sales Q4 2020
- GM South Korea sales Q4 2020
- GM South Korea October 2020 sales
- Chevrolet South Korea October 2020 sales
- Cadillac South Korea October 2020 sales
- GM South Korea November 2020 sales
- Chevrolet South Korea November 2020 sales
- Cadillac South Korea November 2020 sales
- GM South Korea December 2020 sales
- Chevrolet South Korea December 2020 sales
- Cadillac South Korea December 2020 sales
- GM South Korea October 2020 sales
- GM Russia sales Q4 2020
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- GM Russia sales December 2020
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Comments
This is a direct result of the awful products The Ford Motor Company is putting out in this segment!
CKNSLS: Don’t know if I would say the Ford (just one showing) is awful, but it’s certainly not super competitive either. I think Ford’s overall problem is really bad interiors and horrible screens that just don’t look like they belong or of quality. I don’t hate Ford, but I’m not a huge fan either. But until they address the interiors, they will have numbers that are not as good as they could be. It’s funny because you then look at Lincoln and the interiors seem to be so nice (if you don’t mind the screen tacked onto the dash look).
Trax is the GM equivalent of Dodge Journey! Pity GEM version is not available. This chart tells me how damaged, besides trucks, Ford really is, and that GM, FCA and Hyundai/Kia best understand the segment and US drivers.
Ten years ago GM would have never had the youth demo and any list would have been dominated by Honda and Toyota.
These are the new go to products in the line up now that most of the small cars are gone.