Chevrolet Suburban And Tahoe Sales Continue To Lead Segment In Q1 2020

Chevrolet Suburban and Tahoe sales decreased in the United States, Mexico, and Canada during the first quarter of 2020.

Chevrolet Tahoe & Suburban Sales – Q1 2020 – USA

Chevrolet Tahoe and Suburban sales in the U.S. decreased over 6 percent to 29,898 units in Q1 2020, comprised of:

• 20,403 units of the regular-length Tahoe, a decrease of 2 percent compared to 20,853 units sold in Q1 2019, and
• 9,495 units of the extended-length Suburban, a decrease of 14 percent compared to 11,029 units sold in Q1 2019

Chevrolet Tahoe & Suburban Sales - Q1 2020 - USA

Chevrolet Tahoe & Suburban Sales – Q1 2020 – Canada

Chevrolet Tahoe and Suburban deliveries in Canada decreased 21 percent to 1,170 units in Q1 2020, comprised of:

• 699 units of the regular-length Tahoe, a decrease of over 9 percent compared to 769 units sold in Q1 2019, and
• 471 units of the extended-length Suburban, a decrease of 33 percent compared to 705 units sold in Q1 2019

Chevrolet Tahoe & Suburban Sales - Q1 2020 - Canada

Chevrolet Tahoe & Suburban Sales – Q1 2020 – Mexico

Chevrolet Suburban and Tahoe deliveries in Mexico decreased 39 percent to 332 units in Q1 2020, comprised of:

• 130 units of the regular-length Tahoe, an increase of 11 percent compared to 117 units sold in Q1 2019, and
• 202 units of the extended-length Suburban, a decrease of 53 percent compared to 425 units sold in Q1 2019

Chevrolet Tahoe & Suburban Sales - Q1 2020 - Mexico

Competitive Sales Comparison

Despite the decline in the volume of units sold, Chevrolet Suburban and Tahoe sales continued to dominate the segment during the first quarter of 2020 in the United States, with a combined 29,898 units sold (20,403 units of the Tahoe and 9,495 of the Suburban). The Ford Expedition took second place in the segment with 19,790 deliveries (see running Ford Expedition sales), ahead of the Tahoe/Suburban’s corporate cousin – the GMC Yukon – in third place (see running GMC Yukon sales). It’s worth noting that Expedition sales figures include those of the regular-length Expedition (Tahoe competitor) and the extended-length Expedition MAX (Suburban competitor), while Chevrolet Suburban and Tahoe sales are reported separately.

Sales Numbers - Mainstream Full-Size SUVs - Q1 2020 - United States

On a combined basis, Chevrolet Suburban and Tahoe sales accounted for 41 percent segment share, the highest in the segment by a long margin. The Ford Expedition came in second with 27 percent, and GMC Yukon saw a 19 percent segment share – by 5,724 units. Taking into account the Tahoe, Suburban and Yukon, GM accounted for a dominant 60 percent segment share during the quarter.

The full-size mainstream SUV segment contracted over 9 percent to 73,189 units in Q1 2020.

The GM Authority Take

Chevrolet Suburban and Tahoe sales in the first quarter enabled the Bow Tie brand to maintain its long-standing status as the undisputed sales leader in the segment. Every model in this segment saw a decrease in sales, though the Toyota Sequoia reported the largest decline with 42 percent.

We primarily attribute the drop in Chevrolet Suburban and Tahoe deliveries during Q1 to the COVID-19 pandemic, which has reduced sales for the entire industry. Additionally, it’s likely that two other factors negatively impacted sales of the ‘burban and Tahoe:

• The UAW strike during the fourth quarter of 2019, which idled production for at least 40 days, resulting in less available inventory for dealers and the inability to fulfill retail, fleet and commercial orders. Notably, the strike also set back the reveal and launch of Chevy’s all- new, 2021 model year full-size SUVs.
• The announcement of the aforementioned all-new 2021 Chevrolet Tahoe and 2021 Chevrolet Suburban. With consumers aware of these next-generation models, some might be waiting for these new models to arrive before making their purchase, though Chevrolet will likely attempt to sway that via higher-than-usual incentives on the outgoing, 2020 models.

Before the all-new models arrive on the ground, Chevrolet will likely combat the newer Ford Expedition with higher rebates on the outgoing Tahoe and Suburban. In fact, the current-generation Tahoe/Suburban turn six years old for the 2020 model. The all-new models should launch in the fall of 2020, though the aforementioned Coronavirus outbreak may lead to a delay for the new models.

About The Numbers

• All percent change figures compared to Chevrolet Suburban and Tahoe Q1 2019 sales
• In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
• Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition MAX

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