Chevrolet Korea sales decreased 47 percent to 2,164 units in July 2024 compared to July 2023 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EUV sales decreased 93.89 percent to 14 units
- Chevrolet Bolt EV sales decreased 85.71 percent to 7 units
- Chevrolet Colorado sales decreased 53.9 percent to 65 units
- Chevrolet Equinox sales decreased 100 percent to 0 units
- Chevrolet Tahoe sales increased 14.29 percent to 16 units
- Chevrolet Trailblazer sales decreased 49.57 percent to 350 units
- Chevrolet Traverse sales were flat at 106 units
- Chevrolet Trax sales decreased 42.79 percent to 1,606 units
During the first seven months of the 2024 calendar year, Chevrolet Korea sales decreased 32 percent to 15,464 units.
Sales Results - July 2024 - South Korea - Chevrolet
| MODEL | JUL 2024 / JUL 2023 | JULY 2024 | JULY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BOLT EUV | -93.89% | 14 | 229 | -97.43% | 22 | 857 |
| BOLT EV | -85.71% | 7 | 49 | -92.07% | 13 | 164 |
| COLORADO | -53.90% | 65 | 141 | -85.95% | 138 | 982 |
| EQUINOX | -100.00% | 0 | 42 | -96.48% | 13 | 369 |
| TAHOE | +14.29% | 16 | 14 | -51.33% | 73 | 150 |
| TRAILBLAZER | -49.57% | 350 | 694 | -44.53% | 2,752 | 4,961 |
| TRAVERSE | 0.00% | 106 | 106 | -12.18% | 627 | 714 |
| TRAX | -42.79% | 1,606 | 2,807 | -9.85% | 11,825 | 13,117 |
| CHEVROLET TOTAL | -47.04% | 2,164 | 4,086 | -32.25% | 15,464 | 22,826 |
The GM Authority Take
As in every month so far in 2024, Chevrolet Korea sales suffered a significant drop during the month of July. This further deepened the Bow Tie brand’s poor commercial performance in South Korea, where it has accumulated a streak of seven consecutive months of contraction and continues to systematically reduce its limited market share despite the recent renewal of its two best-selling models.
In July, the majority of models offered by Chevrolet Korea posted steep double- and triple-digit declines that subtracted a massive volume of nearly 2,000 units year-over-year. While the hardest hit are imported models, the best-selling new Chevy Trax suffered the steepest decline of all, subtracting some 1,200 deliveries from July 2023. This caused the entry-level crossover to deepen its negative records and accumulate two consecutive months of declines in the total accumulated for the year to date.
The Chevy Trailblazer also saw a sharp decline for the month, with less than a quarter of the Trax’s low monthly volume. In contrast, the Chevy Tahoe was the only model from the brand to increase its sales in the South Korean market with just two more units. Meanwhile, the Chevy Traverse maintained exactly the same monthly figure from the previous year of 106 units, positioning it as the most popular imported vehicle from Chevrolet in the Asian country.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in July 2023, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q3 2024 sales reports:
- GM Q3 2024 sales U.S.A.
- Chevrolet sales Q3 2024 U.S.A.
- Cadillac sales Q3 2024 U.S.A.
- Buick sales Q3 2024 U.S.A.
- GMC sales Q3 2024 U.S.A.
- GM Canada sales Q3 2024
- GM Mexico sales Q3 2024
- GM China sales Q3 2024
- GM Brazil sales Q3 2024
- GM Argentina sales Q3 2024
- GM Chile sales Q3 2024
- GM Colombia sales Q3 2024
- Chevrolet Colombia July 2024 sales
- Chevrolet Colombia August 2024 sales
- Chevrolet Colombia September 2024 sales
- GM South Korea sales Q3 2024
- GM South Korea July 2024 sales
- Chevrolet South Korea July 2024 sales (this page)
- Cadillac South Korea July 2024 sales
- GM South Korea August 2024 sales
- Chevrolet South Korea August 2024 sales
- GMC South Korea August 2024 sales
- Cadillac South Korea August 2024 sales
- GM South Korea September 2024 sales
- Chevrolet South Korea September 2024 sales
- Cadillac South Korea September 2024 sales
- GM South Korea July 2024 sales
- GM Q3 2024 sales U.S.A.
Comments
They build two of gm’s big sellers, Trax & Trailblazer, but show little interest in buying any of the gm line.
Maybe they are smarting because Trump made them start paying for the free military protection they got since the Korean war…
mexico argentina korea etc always have wild swings! -50 one month, +60 the next. that has always been the case. you have to look at 1 or 2 year averages for those places. quarterly or monthly is next to meaningless.
Maybe i will get my headrest for my 2023 trailblazer I’ve had order for over a year.