GMC Yukon Sales Up 30 Percent To Again Outsell Ford Expedition During Q2 2023

GMC Yukon sales increased in the United States and Canada but decreased in Mexico during the second quarter of 2023.

GMC Yukon Sales – Q2 2023 – United States

Cumulative deliveries of the GMC Yukon family in the United States increased 30 percent to 22,269 units in Q2 2023, comprised of:

  • 12,471 units of the regular-length Yukon, an increase of over 22 percent compared to 10,210 units sold in Q2 2022 and
  • 9,798 units of the extended-length Yukon XL, an increase of nearly 43 percent compared to 6,860 units sold in Q2 2022

Sales Numbers - GMC Yukon - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
YUKON +22.15% 12,471 10,210 +2.73% 22,942 22,333
YUKON XL +42.83% 9,798 6,860 +18.82% 19,050 16,033
TOTAL +30.46% 22,269 17,070 +9.45% 41,992 38,366

GMC Yukon Sales – Q2 2023 – Canada

Cumulative deliveries of the GMC Yukon family in Canada increased 42 percent to 2,905 units in Q2 2023, comprised of:

  • 1,599 units of the regular-length Yukon, an increase of over 26 percent compared to 1,265 units sold in Q2 2022 and
  • 1,306 units of the extended-length Yukon XL, an increase of over 67 percent compared to 781 units sold in Q2 2022

Sales Numbers - GMC Yukon - Q2 2023 - Canada

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
YUKON +26.40% 1,599 1,265 +19.10% 2,893 2,429
YUKON XL +67.22% 1,306 781 +52.83% 2,488 1,628
TOTAL +41.98% 2,905 2,046 +32.63% 5,381 4,057

GMC Yukon Sales – Q2 2023 – Mexico

Cumulative deliveries of the GMC Yukon family in Mexico decreased 13 percent to 273 units in Q2 2023, comprised of:

  • 110 units of the regular-length Yukon, a decrease of about 13 percent compared to 126 units sold in Q2 2022 and
  • 163 units of the extended-length Yukon XL, a decrease of over 13 percent compared to 188 units sold in Q2 2022

Sales Numbers - GMC Yukon - Q2 2023 - Mexico

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
YUKON -12.70% 110 126 -21.40% 235 299
YUKON XL -13.30% 163 188 -21.50% 325 414
TOTAL -13.06% 273 314 -21.46% 560 713

Competitive Sales Comparison (USA)

Combined GMC Yukon sales – those of the regular-length Yukon and extended-length Yukon XL – maintained second place in the mainstream full-size SUV segment during the second quarter of 2023 when ranked by sales volume – a spot it earned over a year ago by outselling the Ford Expedition and all other segment rivals, with the exception of the two Chevy entries.

Individually, the regular-length Tahoe (see running Chevy Tahoe sales) placed first with a 39 percent swell to 29,258 units. The Ford Expedition (see running Ford Expedition sales), which includes the regular-length Expedition and extended-length Expedition Max, followed in second place with a 52 percent climb to 20,007 units. The Suburban (see running Chevy Suburban sales) placed third with an 87 percent jump to 16,661 units. The GMC Yukon (see running GMC Yukon sales), took fourth with a 22 percent bump to 12,471 units, while the GMC Yukon XL followed in fifth with a 43 percent jump to 9,798 units. Note that the two GMC Yukon models outsold the Ford duo on a combined basis. The Jeep Wagoneer, which includes the regular-length Wagoneer and extended-length Wagoneer L, took sixth place with a 21 percent drop to 8,075 units. The Nissan Armada placed seventh with a 104 percent leap to 5,915 units, while the Toyota Sequoia took up the last spot with 5,193 deliveries, though sales increased nearly 100-fold year-over-year with the launch of the redesigned 2023 Sequoia.

Sales Numbers - Mainstream Full-Size SUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE +38.87% 29,258 21,069 27% 29% +25.46% 56,515 45,048
FORD EXPEDITION +52.39% 20,007 13,129 19% 18% +72.30% 39,366 22,847
CHEVROLET SUBURBAN +87.27% 16,661 8,897 16% 12% +43.49% 30,593 21,321
GMC YUKON +22.15% 12,471 10,210 12% 14% +2.73% 22,942 22,333
GMC YUKON XL +42.83% 9,798 6,860 9% 9% +18.82% 19,050 16,033
JEEP WAGONEER -20.99% 8,075 10,220 8% 14% -21.07% 13,635 17,275
NISSAN ARMADA +104.18% 5,915 2,897 6% 4% +190.46% 13,187 4,540
TOYOTA SEQUOIA +9,341.82% 5,193 55 5% 0% +1,907.76% 9,577 477
TOTAL +46.42% 107,378 73,337 +36.69% 204,865 149,874

From a segment share standpoint, the Yukon and Yukon XL held a combined 21 percent share, with the Yukon at 12 percent, down two percentage points year-over-year, and the Yukon XL maintaining a nine percent share. The Tahoe and Suburban posted a combined 43 percent segment share, with the Tahoe at a 27 percent share, down two percentage points, and the Suburban at a 16 percent share, up four percentage points. The Expedition earned a 19 percent share, up one percentage point. The Wagoneer posted an eight percent share, down six percentage points. The Armada held a six percent share, up two percentage points, while the Sequoia posted a five percent share.

Combined sales of the regular-length Chevy Tahoe (see running Chevy Tahoe sales) and extended-length Chevy Suburban (see running Chevy Suburban sales) remained at the top of the charts, as they have for more than a dozen years now since GM Authority started tracking sales. The Bow Tie brand’s full-size SUV duo, which is the corporate relative of the GMC Yukon and Yukon XL, posted a combined 53 percent jump in sales to 45,919 units.

Sales Numbers - Chevy Full-Size SUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE +38.87% 29,258 21,069 64% 70% +25.46% 56,515 45,048
CHEVROLET SUBURBAN +87.27% 16,661 8,897 36% 30% +43.49% 30,593 21,321
TOTAL +53.24% 45,919 29,966 +31.25% 87,108 66,369

As noted above, Ford Expedition sales figures include those of the regular-length Expedition (a Tahoe/Yukon competitor) and those of the extended-length Expedition Max (a Suburban/Yukon XL competitor). Meanwhile, Tahoe and Suburban sales are reported separately.

Sales Numbers - GMC Full-Size SUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
GMC YUKON +22.15% 12,471 10,210 56% 60% +2.73% 22,942 22,333
GMC YUKON XL +42.83% 9,798 6,860 44% 40% +18.82% 19,050 16,033
TOTAL +30.46% 22,269 17,070 +9.45% 41,992 38,366

Regardless, combined sales of the Tahoe and Suburban commanded the mainstream full-size SUV segment in terms of sales volume, followed by the Yukon and Yukon XL in second, while the Expedition and Expedition Max took third. Combining all four GM SUVs results in a dominant 64 percent segment share on 68,188 total deliveries, representing nearly two-thirds of all sales in this space.

Sales Numbers - GM Mainstream Full-Size SUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE +38.87% 29,258 21,069 43% 45% +25.46% 56,515 45,048
CHEVROLET SUBURBAN +87.27% 16,661 8,897 24% 19% +43.49% 30,593 21,321
GMC YUKON +22.15% 12,471 10,210 18% 22% +2.73% 22,942 22,333
GMC YUKON XL +42.83% 9,798 6,860 14% 15% +18.82% 19,050 16,033
TOTAL +44.97% 68,188 47,036 +23.26% 129,100 104,735

The full-size mainstream SUV segment grew 46 percent to 107,378 units during Q2 2023, meaning combined Yukon and Yukon XL sales underperformed the segment average.

The GM Authority Take

Combined GMC Yukon sales were up a healthy 30 percent during the second quarter of 2023, with Big Red’s full-size SUV family continuing to outsell the Ford Expedition family. This was typically not the case until the launch of the all-new Yukon family for the 2021 model year. Not only did the Yukons alone outsell the Ford duo, they also sold more all other direct contenders with the exception of their corporate cousins, the Chevy Tahoe and Suburban.

Looking ahead, we expect GMC Yukon sales to continue at their current levels, as GM’s Arlington facility in Texas is running at full capacity, with no room to produce more units. However, the ongoing labor negotiations between GM and the UAW might disrupt production levels, thereby negatively impacting sales volume in subsequent quarters.

About GMC Yukon And Yukon XL

As noted above, the Yukon family was overhauled (re-engineered and redesigned) for the 2021 model year. With new looks, technology, enhanced performance, and optimized efficiency, Big Red’s duo, along with Chevy’s Tahoe/Suburban, continue to appeal to a wide range of customers.

For the 2023 GMC Yukon duo, GM introduced a new range-topping 2023 GMC Yukon Denali Ultimate as “the most premium Yukon ever offered.” It comes standard with Vader chrome exterior trim, 22-inch wheels, full-grain leather upholstery, open-pore wood trim, premium audio equipment, and more, including GM’s Rear Seat Media System.

The 2023 Yukon duo also gets expanded coverage for GM’s hands-free, semi-autonomous Super Cruise driver assistance technology.

A prototype of the upcoming 2025 GMC Yukon refresh in AT4 trimmings

While the 2024 GMC Yukon was originally expected to introduce a mid-cycle enhancement, GM Authority has learned that the refresh will arrive for the 2025 model year. Even so, the 2024 Yukon drops the Redwood Metallic paint color, while the 2024 GMC Yukon Denali Ultimate will offer two new wheel options.

We spied the refreshed GMC Yukon for the first time a year ago February, and a month later caught the refreshed Yukon Denali Ultimate testing. In December we spied the refreshed Yukon testing again.

The refreshed GMC Yukon AT4 was spied testing for the first time this past March. Also, the upcoming refreshed model was caught rolling on the 24-inch wheels that will be offered for the first time on the Yukon duo, a bump up from the currently available 22-inchers. Additionally, we caught a glimpse of the refreshed Yukon interior.

Arrival of the Professional Grade brand’s updated premium models will further secure GM’s domination of the lucrative full-size SUV segment, which is second only to the bread-and-butter full-size truck space.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

View Comments

  • The Expedition really isnt even in the same class as the GMC Yukon, maybe the lower trims but a King Ranch or Platinum Expedition is a joke compared to a Yukon Denali, especially the Ultimate edition. The other big issue is quality, the QC on a GMC product vs a Ford product is night and day. Ford continues to have unbelievable recalls that literally last forever, just look at the 360 RVC issues happening now, its been a year and they just figured out a solution. Curb appeal of the Expedition vs Tahoe or Yukon isn't even close, Expedition needs a complete overhaul to compete moving forward.

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