Chevrolet Korea sales decreased 55 percent to 1,636 units in March 2023 compared to March 2022 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EUV sales totaled 179 units
- Chevrolet Bolt EV sales increased 1700 percent to 18 units
- Chevrolet Colorado sales decreased 30.74 percent to 178 units
- Chevrolet Equinox sales totaled 70 units
- Chevrolet Malibu sales decreased 80.67 percent to 29 units
- Chevrolet Spark sales decreased 67.97 percent to 410 units
- Chevrolet Tahoe sales totaled 24 units
- Chevrolet Trailblazer sales decreased 64.57 percent to 620 units
- Chevrolet Traverse sales increased 535.29 percent to 108 units
During the first three months of the 2023 calendar year, Chevrolet Korea sales decreased 50 percent to 3,711 units.
Sales Results - March 2023 - South Korea - Chevrolet
| MODEL | MAR 2023 / MAR 2022 | MARCH 2023 | MARCH 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BOLT EUV | * | 179 | * | * | 179 | * |
| BOLT EV | +1,700.00% | 18 | 1 | +800.00% | 18 | 2 |
| COLORADO | -30.74% | 178 | 257 | -62.04% | 383 | 1,009 |
| EQUINOX | * | 70 | * | * | 186 | * |
| MALIBU | -80.67% | 29 | 150 | -82.45% | 73 | 416 |
| SPARK | -67.97% | 410 | 1,280 | -42.23% | 1,112 | 1,925 |
| TAHOE | * | 24 | * | * | 57 | * |
| TRAILBLAZER | -64.57% | 620 | 1,750 | -59.14% | 1,430 | 3,500 |
| TRAVERSE | +535.29% | 108 | 17 | +165.05% | 273 | 103 |
| CHEVROLET TOTAL | -54.67% | 1,636 | 3,609 | -49.84% | 3,711 | 7,399 |
The GM Authority Take
Chevrolet Korea sales continued on a negative trajectory in March, posting a significant decline that represents the fifth consecutive month of contraction for the Bow Tie brand in the Asian country. However, the overall sales volume still represents an improvement from the 1,021 deliveries recorded in January and the 1,054 posted in February – the two worst records in Chevrolet’s history in South Korea.
The drastic decline in March was primarily caused by a notable volume loss for the Chevy Trailblazer and Spark, which together fell an exact 2,000 units (1,130 for the crossover and 870 for the minicar) over March 2022. GM Korea hasn’t specified the reason for the Trailblazer’s substantial drop in Korea, but it’s likely due to supply chain issues and GM’s primary focus to export the model to North America.
Only the Chevy Bolt EV and Traverse managed to post gains on a year-over-year basis, both during March as well as during the first three months of the 2023 calendar year. In addition, the Chevy Bolt EUV posted its first 179 deliveries so far this year in South Korea.
GM’s South Korean subsidiary recently shared that it hopes to end the brand’s steady declines with the arrival of the all-new 2024 Chevy Trax crossover. The small CUV went on sale this month as is poised to become the company’s best-selling model.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in March 2022, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2023 sales reports:
- GM Q1 2023 sales U.S.A.
- Chevrolet sales Q1 2023 U.S.A.
- Cadillac sales Q1 2023 U.S.A.
- Buick sales Q1 2023 U.S.A.
- GMC sales Q1 2023 U.S.A.
- GM Canada sales Q1 2023
- GM Mexico sales Q1 2023
- GM China sales Q1 2023
- GM Brazil sales Q1 2023
- GM Argentina sales Q1 2023
- GM Chile sales Q1 2023
- GM Colombia sales Q1 2023
- Chevrolet Colombia January 2023 sales
- Chevrolet Colombia February 2023 sales
- Chevrolet Colombia March 2023 sales
- GM South Korea sales Q1 2023
- GM South Korea January 2023 sales
- Chevrolet South Korea January 2023 sales
- Cadillac South Korea January 2023 sales
- GM South Korea February 2023 sales
- Chevrolet South Korea February 2023 sales
- GMC South Korea February 2023 sales
- Cadillac South Korea February 2023 sales
- GM South Korea March 2023 sales
- Chevrolet South Korea March 2023 sales (this page)
- Cadillac South Korea March 2023 sales
- GM South Korea January 2023 sales
- GM Q1 2023 sales U.S.A.
Comments
What does the whole market look like? How many brands sell in this market?
Reason is simple. Spark has discontinued in korea, Trailblazer is focus on export models production.
no inventory = no sales , real simple!!