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Chevy Colorado Sales Up 35 Percent To Place Second In Class During Q2 2024

By Vince Brown

July 25, 2024 3:01 pm

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Chevy Colorado sales increased in the United States, Canada, and Mexico during the second quarter of 2024, with 25 deliveries in Colombia and five in South Korea.

Chevrolet Colorado Sales - Q2 2024 - United States

In the United States, Chevrolet Colorado deliveries totaled 26,901 units in Q2 2024, an increase of about 35 percent compared to 19,909 units sold in Q2 2023.

In the first six months of the year, Colorado sales increased about 26 percent to 41,823 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
COLORADO +35.12% 26,901 19,909 +26.11% 41,823 33,165

Chevrolet Colorado Sales - Q2 2024 - Canada

In Canada, Chevrolet Colorado deliveries totaled 2,478 units in Q2 2024, an increase of about 130 percent compared to 1,076 units sold in Q2 2023.

In the first six months of the year, Colorado sales increased about 35 percent to 3,462 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
COLORADO +130.30% 2,478 1,076 +34.55% 3,462 2,573

Chevrolet Colorado Sales - Q2 2024 - South Korea

In South Korea, Chevrolet Colorado deliveries totaled 5 units in Q2 2024, a decrease of about 99 percent compared to 458 units sold in Q2 2023.

In the first six months of the year, Colorado sales decreased about 92 percent to 71 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
COLORADO -98.91% 5 458 -91.56% 71 841

Chevrolet Colorado Sales - Q2 2024 - Mexico

In Mexico, Chevrolet Colorado deliveries totaled 643 units in Q2 2024, an increase of about 479 percent compared to 111 units sold in Q2 2023.

In the first six months of the year, Colorado sales increased about 189 percent to 1,055 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
COLORADO +479.28% 643 111 +189.04% 1,055 365

Chevrolet Colorado Sales - Q2 2024 - Colombia

In Colombia, Chevrolet Colorado deliveries totaled 38 units in Q2 2024, a decrease of about 76 percent compared to 161 units sold in Q2 2023.

In the first six months of the year, Colorado sales decreased about 81 percent to 82 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
COLORADO -76.40% 38 161 -81.36% 82 440

Chevy Colorado sales grew 35 percent to place second in segment during Q2 2024. The all-new Colorado represents the third generation of the midsize pickup truck. Shown here is the off-road ZR2.

Competitive Sales Comparison (USA)

Chevy Colorado sales enabled the Bow Tie brand’s midsize pickup truck to move into second place from the previous quarter in its segment when ranked by sales volume during Q2 2024.

The Toyota Tacoma remained at the top, although sales were down 24 percent to 47,879 units as it continues to go through a generational changeover, especially for some variants. The Colorado (see running Chevy Colorado sales) took second with a 35 percent to 26,901 units, followed by the Nissan Frontier, now in third place, with a 17 percent uptick to 20,219 units. The Ford Ranger (see running Ford Ranger sales), moved up from the bottom to fourth with a five percent swell to 13,257 units, as it recovers from its own generational changeover. The GMC Canyon (see running GMC Canyon sales), the Colorado’s corporate cousin, stayed in fifth place in spite of a 69 percent jump to 11,351 units, while the Gladiator fell to the bottom of the list with a 24 percent drop in sales for 10,489 deliveries.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
TOYOTA TACOMA -24.32% 47,879 63,262 37% 47% -40.57% 69,437 116,845
CHEVROLET COLORADO +35.12% 26,901 19,909 21% 15% +26.11% 41,823 33,165
NISSAN FRONTIER +17.46% 20,219 17,213 16% 13% +17.06% 39,963 34,139
FORD RANGER +5.06% 13,257 12,618 10% 9% -37.08% 15,175 24,118
GMC CANYON +69.22% 11,351 6,708 9% 5% +43.59% 16,835 11,724
JEEP GLADIATOR -23.72% 10,489 13,751 8% 10% -14.08% 23,478 27,326
TOTAL -2.52% 130,096 133,461 -16.42% 206,711 247,317

Chevy Colorado sales earned the model a 21 percent market share in its segment, up six percentage points year-over-year. The Tacoma led with a 37 percent segment share, though down 10 percentage points. The Frontier posted a 16 percent share, up three percentage points, and the Ranger held a 10 percent share, up one percentage point. The Canyon earned a nine percent share, up four percentage points, while the Gladiator posted an eight percent share, down two percentage points.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET COLORADO +35.12% 26,901 19,909 70% 75% +26.11% 41,823 33,165
GMC CANYON +69.22% 11,351 6,708 30% 25% +43.59% 16,835 11,724
TOTAL +43.71% 38,252 26,617 +30.67% 58,658 44,889

Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 38,252 deliveries and a 30 percent segment share, still placing it behind Toyota.

Below, we provide Honda Ridgeline sales for informational purposes. This model straddles the midsize and full-size pickup truck segments, and it is behind all the other models listed here this time around.

Sales Numbers - Honda Ridgeline - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 YTD 24 / YTD 23 YTD 24 YTD 23
HONDA RIDGELINE -40.56% 8,626 14,512 -27.37% 19,922 27,430

The midsize mainstream pickup truck segment slipped about three percent to 130,096 units in Q2 2024, meaning Chevy Colorado sales significantly outperformed the segment average.

The GM Authority Take

Chevy Colorado sales fared even better here halfway through the year, as its generational changeover has already played out. However, that switchover continues to impact sales of the Toyota Tacoma, while the Ford Ranger may be working its way out of it. In spite of any challenges faced by the Tacoma, sales reign supreme year after year.

Even combining sales of the GMC Canyon with the Colorado can’t seem to enable GM to take the crown away from Toyota.

Notably, after GM launched the 2024 Chevy Colorado in South Korea, the first batch sold out in the Asian country within the first week.

About Chevrolet Colorado

In May 2023, GM unveiled the all-new 2024 Chevy Colorado ZR2 Bison, the highly capable off-road midsize pickup truck developed in partnership with American Expedition Vehicles (AEV). For 2024, the ZR2 Bison is offered as a standalone trim level rather than as a package. In addition to a wealth of standard components from AEV, the 2024 Chevy Colorado ZR2 Bison also incorporates development input from off-road racing champion Chad Hall and was refined on the Rubicon Trail to boot, adding new features like front and rear jounce control dampers.

The fastest-turning trim level for the third-generation Colorado is the ZR2.

The 2024 Chevy Colorado ZR2 Bison, incidentally, gets a standard bed-mounted spare, a new launch control feature, and a new Recovery Package. Its arrival means the Chevy Colorado ZR2 Desert Boss Special Edition package hasn’t returned for the 2024 model year, indirectly replaced by the Bison.

Furthermore, among the many changes and updates for the new model year, the 2024 Chevy Colorado drops the 8-inch driver information center, replaced by the 11-inch DIC across the lineup, and drops the mid-level Turbo Plus engine, adopting the GM’s new TurboMax engine branding as part of changes and updates for the 2024 model year. That means the 2024 Colorado will offer just the base L2R engine on WT and LT trim levels and the High Output L3B TurboMax engine on all other trims while optional on the WT and LT. On a related note, here are the towing capacities of the 2024 Colorado.

The 2024 Colorado also offers a new Sports Bar Package and new Off-Road Lighting Package, while Trail Boss and ZR2 trim levels now have the option of a new off-road front bumper package for enhanced off-road capability.

Check out everything that’s new and different for the 2024 Chevy Colorado.

Production of the 2025 Chevy Colorado at the GM Wentzville plant in Missouri has been pushed back six weeks. It’s now rescheduled to start on December 12th.

Take a walk around the Chevy Colorado LT in an exclusive GM Authority video below:

About The Numbers

By Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. The new Tacoma is a total let down

    Reply

  2. GM will never outsell the Tacoma , and the simple answer is capacity to build.
    After over a year on the market most dealers in this area have no inventory , maybe 1 Colorado and 1 Canyon.
    In most cases these are preordered and sold when they hit the lots.
    These same dealers have tons of full size that they want to sell u, with cash on the hood.
    GM could easily sell over 200k Colorados each year , but it never happen with only 1 plant building and shipping to other markets.
    I have read before that their full capacity to build is less than150k a year including the Canyon, and this has to cover all of the markets where they sell them .
    Gm knows that if they produced the Colorado to meet demand it would bite into full size sales.
    This has always been the case with the Colorado since the first and second gen trucks.
    I took delivery in early May of my very well equipped Colorado Z71. This replaced my 2016.
    The 24 Rado is a great mid size truck that would sell like crazy if there was product available.
    At Toyota , the Tacoma is the bread and butter, not the Tundra, so they produce all of the Tacomas they can sell.

    Reply

    1. Test drove a 24 taco, hated it, no power, sounded like it was running on 2 cylinders at low RPM and the cab was tight… the a pillers were so close together it created a blind spot looking forward. Stereo sound was all forward based… bought the canyon at4….glad I did….love it so far

      Reply

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