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GMC Records First Sales In South Korea During February 2023

GMC Korea sales totaled 63 units in February 2023, the brand’s first month in the South Korean market. As such, this represents the very fist time in history that GM has reported GMC sales in the Asian country.

Only one GMC model – the Sierra 1500 – is sold in South Korea. During the month, GMC Sierra sales totaled 63 units

Sales Results - February 2023 - South Korea - GMC

MODELFEB 2023 / FEB 2022FEBRUARY 2023FEBRUARY 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
SIERRA* 63**63 *
GMC TOTAL* 63**63 *

The GM Authority Take

The very first GMC Korea sales in February followed the official launch of the 2023 GMC Sierra 1500 in the Asian country early last month, becoming the Professional Grade brand’s first product to be offered in South Korea. In fact, the 2023 GMC Sierra became the first full-size pickup to be introduced locally, ushering in a new category within the South Korea’s premium vehicle segment.

A photo of GM Korea head, Roberto Rempel, introducing the 2023 GMC Sierra 1500.

GM Korea chief, Roberto Rempel, introduces the 2023 GMC Sierra 1500

Although the 63 units of GMC Sierra sales is a very low figure, it is in keeping with the pickup’s positioning and exotic positioning in Korea – where it is offered exclusively in the range-topping Denali trim level. In fact, GM announced that the Sierra was sold out just two days after launch, with demand higher than initially expected.

GM is expected to progressively expand the GMC vehicle portfolio in South Korea, with the potential introduction of the brand’s flagship GMC Hummer EV models in the coming months.

About The Numbers

  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Just for fun, what would the Sierra be listed at for sale in $USD?

    Reply
    1. It’s about 71,500 dollars for the Denali with the 6.2L V8. It seems like that’s the only configuration available.

      Reply

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