Seven months after the official introduction of GMC in South Korea, General Motors has just officially launched the 2023 GMC Sierra Denali 1500 as the premium truck brand’s first product in Asian country.
The automaker launched the 2023 GMC Sierra Denali in South Korea on February 7th during a special event for local media in Seoul, where the company officially declared the beginning of the full-size pickup era in that country, along with GMC’s marketing strategy to promote the most advanced Sierra available to date. In fact, the 2023 Sierra Denali has already arrived and is available at GM Korea’s dealer network.
“Today is a meaningful moment to introduce the GMC brand with the Sierra launch, a truck that is surprisingly progressive and transcends the boundaries of premium for domestic customers,” said President And CEO of GM Korea, Roberto Rempel. “With GMC arriving, we will be able to provide a ‘true American premium brand experience’ to customers who want a better mainstream vehicle or want to experience the premium and luxury segments,” he added.
The 2023 GMC Sierra Denali becomes the first full-size pickup to be officially launched in South Korea, and as such, ushers in a new category within the premium vehicle segment of the South Korean automotive market. In this sense, the 2023 Sierra Denali represents a unique and distinctive offering with which GMC hopes to attract successful professionals and enterprising men in their 40s and 50s – its main target audience in Korea.
Positioned as a true American pickup, 2023 GMC Sierra will be offered in the South Korean market exclusively in Crew Cab Short Bed configuration and the uplevel Denali trim, which includes the regular model alongside a special launch version called Sierra Denali-X with black logos and other exclusive details. Both versions come standard with the highest level of equipment available on the nameplate.
On mechanical level, 2023 GMC Sierra Denali for South Korea is equipped with the naturally aspirated 6.2L L87 V8 engine that produces 426 horsepower and 460 pound-feet of torque, mated to GM’s 10-speed automatic transmission. In addition, the 2023 Sierra Denali includes GM’s Autotrac Active 4×4 system with multiple drive modes.
The 2023 GMC Sierra Denali 1500 has just officially launched and is now available for sale in South Korea, where the model will initially be found at 11 GMC-owned outlets across the country and supported by GM Korea’s extensive dealer network. There will also be GMC Premium Care Services and a dedicated service center for the brand’s customers. Here are the starting prices of the 2023 Sierra in Korea:
- 2023 Sierra Denali: 93,300,000 won (about $73,950 USD at the current exchange rate)
- 2023 Sierra Denali-X Special Edition: 95,000,000 won ($75,300 USD)