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GM Authority

Chevrolet Korea Sales Up 4 Percent In September 2022

Chevrolet Korea sales increased four percent to 4,012 units in September 2022 compared to September 2021 results.

Individual model sales performance was as follows:

During the first nine months of the 2022 calendar year, Chevrolet Korea sales decreased 37 percent to 29,270 units.

Sales Results - September 2022 - South Korea - Chevrolet

MODELSEP 2022 / SEP 2021SEPTEMBER 2022SEPTEMBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BOLT EUV* 521**951 *
BOLT EV* 2790-56.99%437 1,016
CAMARO-100.00% 010+2.78%74 72
COLORADO-69.26% 178579-30.20%2,251 3,225
EQUINOX* 1200+41.02%777 551
MALIBU+17.32% 149127-44.22%1,284 2,302
SPARK-19.89% 1,0311,287-40.30%8,974 15,033
TAHOE* 37**321 *
TRAILBLAZER-12.83% 1,3791,582-28.33%11,679 16,295
TRAVERSE-35.48% 180279-48.59%1,310 2,548
TRAX+2,183.33% 1376-43.41%1,210 2,138
CHEVROLET TOTAL+3.62% 4,0123,872-37.27%29,270 46,663

The GM Authority Take

After being in the red for 18 consecutive months, Chevrolet Korea sales rose in a healthy way in September. The Bow Tie brand managed to reverse its profoundly negative performance in the South Korean market with a slight albeit significant uptick last month, which somewhat alleviates the massive volume loss experienced by the brand in the Asian country due to the difficulties caused by COVID-19 pandemic and the continuing shortage of semiconductors.

The improvement in Chevrolet Korea sales was led by incremental sales of the Chevy Bolt EUV and Bolt EV which together added a remarkable 800 units to the bottom line, on a year-over-year bassi. In fact, the new Bolt EUV posted its best monthly performance to date in South Korea, ranking as the brand’s third best-selling model in the country. Beyond that, increases posted by the Chevy Malibu and Trax also helped achieve growth during the month.

Meanwhile, sales of the Chevy Trailblazer and Chevy Spark continued to decline, posting notable double-digit drops in September. However, the Trailblazer subcompact crossover regained its position as the brand’s best-seller in the South Korean market, having lost it in August to the Spark.

We opine that, had GM been able to build more units of the Trailblazer and Spark, and not have had to send them to North America, Chevy Korea sales would have been even higher still.

About The Numbers

  • All percent change figures compared to Chevrolet Korea sales in September 2021, unless noted otherwise
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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