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GM Authority

Chevrolet Korea Sales Down 24 Percent In August 2022

Chevrolet Korea sales decreased 24 percent to 3,590 units in August 2022 compared to August 2021 results.

Individual model sales performance was as follows:

During the first eight months of the 2022 calendar year, Chevrolet Korea sales decreased 41 percent to 25,258 units.

Sales Results - August 2022 - South Korea - Chevrolet

MODELAUG 2022 / AUG 2021AUGUST 2022AUGUST 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BOLT EUV* 199**430 *
BOLT EV+2,380.00% 1245-84.45%158 1,016
CAMARO-100.00% 07+19.35%74 62
COLORADO-71.84% 194689-21.66%2,073 2,646
EQUINOX+7,000.00% 2133+19.24%657 551
MALIBU-14.94% 148174-47.82%1,135 2,175
SPARK-21.13% 1,1981,519-42.22%7,943 13,746
TAHOE* 29**284 *
TRAILBLAZER-54.14% 9582,089-29.99%10,300 14,713
TRAVERSE+34.41% 332247-50.20%1,130 2,269
TRAX+1,525.00% 19512-49.67%1,073 2,132
CHEVROLET TOTAL-24.34% 3,5904,745-40.97%25,258 42,791

The GM Authority Take

The considerable drop in Chevrolet Korea sales in August 2022 deepens the brand’s negative performance and represents the 18th consecutive monthly drop in the Asian market, which serves as one of GM’s key vehicle development and manufacturing centers globally. The decline is the result of a combination of manufacturing difficulties caused by a shortage of various components, including semiconductors, as well as prioritizing locally-made vehicles for export to North America instead of local sales.

Both of the Bow Tie brand’s best-selling products in Korea – the Chevy Trailblazer and Chevy Spark – once again suffered notable double-digit declines in August. The subcompact crossover took the brunt of the drop, losing 1,131 units year-over-year. That, in turn, caused it to lose the best-selling spot within the Chevrolet lineup to the Spark.

Meanwhile, the Chevy Bolt EV, Equinox, Traverse and Trax all managed to post gains in sales volume with the dramatic four-digit increase in the Equinox being the most notable. This substantial improvement is due to the recent reintroduction of the Equinox nameplate in South Korea.

It’s also worth highlighting the incremental sales contributed by the new Chevy Bolt EUV, whose 199 deliveries represent the electric model’s best monthly sales performance to date in Korea.

About The Numbers

  • All percent change figures compared to Chevrolet Korea sales in August 2021, unless noted otherwise
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comment

  1. In Korea, The gap between rich and poor has widened with Hyundai Group or Mercedes-Audi-BMW.
    Korea is a market that values interior design and convenience options more than powertrain.

    Reply

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