Chevy Trax sales increased in the United States while decreasing in Canada, South Korea and Mexico during the second quarter of 2020.
Chevrolet Trax Sales - Q2 2020 - United States
In the United States, Chevrolet Trax deliveries totaled 22,466 units in Q2 2020, an increase of about 3 percent compared to 21,790 units sold in Q2 2019.In the first six months of the year, Trax sales increased about 9 percent to 50,708 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | +3.10% | 22,466 | 21,790 | +9.36% | 50,708 | 46,370 |
Chevrolet Trax Sales - Q2 2020 - Canada
In Canada, Chevrolet Trax deliveries totaled 965 units in Q2 2020, a decrease of about 5 percent compared to 1,011 units sold in Q2 2019.In the first six months of the year, Trax sales increased about 11 percent to 1,746 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -4.55% | 965 | 1,011 | +10.93% | 1,746 | 1,574 |
Chevrolet Trax Sales - Q2 2020 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 1,960 units in Q2 2020, a decrease of about 40 percent compared to 3,260 units sold in Q2 2019.In the first six months of the year, Trax sales decreased about 39 percent to 3,778 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -39.88% | 1,960 | 3,260 | -39.39% | 3,778 | 6,233 |
Chevrolet Trax Sales - Q2 2020 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 1,144 units in Q2 2020, a decrease of about 61 percent compared to 2,915 units sold in Q2 2019.In the first six months of the year, Trax sales decreased about 39 percent to 3,972 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -60.75% | 1,144 | 2,915 | -38.68% | 3,972 | 6,478 |
Competitive Sales Comparison
Chevy Trax sales performance during the second quarter of 2020 enables the crossover to become the best-selling model in its segment, improving over its second-place finish in the prior quarter. The vehicle outsold all its rivals, including the Jeep Compass (second place) as well as the Honda HR-V (third place). Other noteworthy models outsold by the Chevy Trax include the Kia Soul, Ford EcoSport (see Ford EcoSport sales), and Hyundai Kona.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +3.10% | 22,466 | 21,790 | 11% | 9% | +9.36% | 50,708 | 46,370 |
| JEEP COMPASS | -51.84% | 18,401 | 38,207 | 9% | 16% | -36.14% | 48,221 | 75,513 |
| HONDA HR-V | -25.71% | 17,481 | 23,530 | 9% | 10% | -18.34% | 36,895 | 45,179 |
| KIA SOUL | -42.30% | 17,328 | 30,030 | 9% | 12% | -38.76% | 34,041 | 55,583 |
| FORD ECOSPORT | -19.88% | 17,232 | 21,507 | 9% | 9% | -12.30% | 30,155 | 34,386 |
| HYUNDAI KONA | -16.58% | 15,593 | 18,692 | 8% | 8% | -17.05% | 30,767 | 37,089 |
| JEEP RENEGADE | -28.75% | 12,695 | 17,818 | 6% | 7% | -25.47% | 26,859 | 36,036 |
| TOYOTA C-HR | -2.11% | 11,052 | 11,290 | 6% | 5% | -17.00% | 21,424 | 25,811 |
| BUICK ENCORE | -58.70% | 10,033 | 24,291 | 5% | 10% | -50.36% | 24,271 | 48,897 |
| BUICK ENCORE GX | * | 9,256 | * | 5% | 0% | * | 11,857 | 0 |
| NISSAN KICKS | -45.10% | 9,193 | 16,744 | 5% | 7% | -20.85% | 23,162 | 29,263 |
| KIA SELTOS | * | 9,026 | * | 5% | 0% | * | 14,078 | 0 |
| MAZDA CX-30 | * | 8,592 | * | 4% | 0% | * | 16,956 | 0 |
| CHEVROLET TRAILBLAZER | * | 6,699 | * | 3% | 0% | * | 6,702 | 0 |
| MITSUBISHI OUTLANDER SPORT | -33.32% | 4,208 | 6,311 | 2% | 3% | -10.57% | 16,785 | 18,768 |
| HYUNDAI VENUE | * | 4,005 | * | 2% | 0% | * | 7,171 | 0 |
| KIA NIRO | -50.32% | 3,277 | 6,596 | 2% | 3% | -30.90% | 8,252 | 11,942 |
| MAZDA CX-3 | -37.55% | 2,205 | 3,531 | 1% | 1% | -29.88% | 4,757 | 6,784 |
| FIAT 500X | -45.81% | 395 | 729 | 0% | 0% | -54.31% | 678 | 1,484 |
| TOTAL | -17.39% | 199,137 | 241,066 | -12.55% | 413,739 | 473,105 |
On a segment share basis, the Trax accounted for a leading 11 percent, ahead of the 9 percent (each) held by the Jeep Compass, Honda HR-V, Kia Soul, and Ford EcoSport. All other rivals held a segment share of less than 9 percent.
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 31,491 deliveries during the quarter. Meanwhile, the four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 48,454 deliveries. As such, GM outsold FCA by nearly 17,000 units, representing the fourth time that The General sold more units than FCA since the latter launched the second-generation Jeep Compass. GM held a combined 24 percent segment share to FCA’s 15.8 percent. Meanwhile, Hyundai and Kia sold a combined 49,229 units of their five offerings in this segment, outpacing GM’s offerings by less than 1,000 units.
The mainstream subcompact crossover segment contracted 17 percent to 199,137 units during Q2 2020, with the Chevy Trax significantly outpacing that contraction. In fact, the Trax was the only model that was on sale in Q2 2019 that posted an increase in Q2 2020.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +3.10% | 22,466 | 21,790 | +9.36% | 50,708 | 46,370 |
| BUICK ENCORE | -58.70% | 10,033 | 24,291 | -50.36% | 24,271 | 48,897 |
| BUICK ENCORE GX | * | 9,256 | * | * | 11,857 | 0 |
| CHEVROLET TRAILBLAZER | * | 6,699 | * | * | 6,702 | 0 |
| TOTAL | +5.15% | 48,454 | 46,081 | -1.81% | 93,538 | 95,267 |
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -51.84% | 18,401 | 38,207 | -36.14% | 48,221 | 75,513 |
| JEEP RENEGADE | -28.75% | 12,695 | 17,818 | -25.47% | 26,859 | 36,036 |
| FIAT 500X | -45.81% | 395 | 729 | -54.31% | 678 | 1,484 |
| TOTAL | -44.51% | 31,491 | 56,754 | -32.98% | 75,758 | 113,033 |
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| KIA SOUL | -42.30% | 17,328 | 30,030 | -38.76% | 34,041 | 55,583 |
| KIA SELTOS | * | 9,026 | * | * | 14,078 | 0 |
| KIA NIRO | -50.32% | 3,277 | 6,596 | -30.90% | 8,252 | 11,942 |
| HYUNDAI KONA | -16.58% | 15,593 | 18,692 | -17.05% | 30,767 | 37,089 |
| HYUNDAI VENUE | * | 4,005 | * | * | 7,171 | 0 |
| TOTAL | -11.01% | 49,229 | 55,318 | -9.85% | 94,309 | 104,614 |
The GM Authority Take
The 3 percent growth in Chevy Trax sales during the second quarter of 2020 bucked the trend of the entire segment, allowing the model to significantly outpace the competition from a sales volume standpoint, while also giving GM a substantial leadership position in the space. Moreover, the Trax managed to defy the COVID-19 pandemic and post a healthy volume growth. We suspect that the increase in Trax sales is due to greater supply of the model at the retail level, as the GM Bupeyong plant in South Korea was somewhat shielded from production interruptions brought about by the COVID-19 pandemic. By comparison, the GM San Luis Potosi plant in Mexico – which also produces the Trax – saw a greater disruption due to the virus.
For the immediate future, we can expect Chevy Trax sales to decline as the industry as a whole takes a hit due to the impact of the COVID-19 pandemic. However, once things return to normal, we expect GM to continue dominating this segment in much the same way as we saw here, as the Trax is joined by the all-new Trailblazer in a two-vehicle strategy. The new Chevrolet Trailblazer went on sale in limited quantities at the end of Q1 2020. Sales are ramping up and the vehicle is turning at a very rapid pace and exceeding sales expectations.
2021 Chevrolet Trailblazer joins the Trax in the mainstream subcompact crossover segment
About The Numbers
- All percent change figures compared to Chevrolet Trax sales in Q2 2019
- In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- Brazil sales represent sales of Chevrolet Tracker, which is a rebadged first-generation Trax
- GM Q2 2020 sales U.S.A.
- Chevrolet sales Q2 2020 U.S.A.
- Cadillac sales Q2 2020 U.S.A.
- Buick sales Q2 2020 U.S.A.
- GMC sales Q2 2020 U.S.A.
- GM Canada sales Q2 2020
- Chevrolet Canada sales Q2 2020
- Cadillac Canada sales Q2 2020
- Buick Canada sales Q2 2020
- GMC Canada sales Q2 2020
- GM Mexico sales Q2 2020
- GM Mexico sales April 2020
- Chevrolet Mexico April 2020 sales
- Buick Mexico April 2020 sales
- GMC Mexico April 2020 sales
- Cadillac Mexico April 2020 sales
- GM Mexico sales May 2020 sales
- Chevrolet Mexico May 2020 sales
- Buick Mexico May 2020 sales
- GMC Mexico May 2020 sales
- Cadillac Mexico May 2020 sales
- GM Mexico sales June 2020
- Chevrolet Mexico June 2020 sales
- Buick Mexico June 2020 sales
- GMC Mexico June 2020 sales
- Cadillac Mexico June 2020 sales
- GM Mexico sales April 2020
- GM China sales Q2 2020
- Chevrolet China Q2 2020 sales
- Buick China Q2 2020 sales
- Cadillac China Q2 2020 sales
- GM Brazil sales Q2 2020
- GM Argentina sales Q2 2020
- GM South Korea sales Q2 2020
- GM South Korea April 2020 sales
- Chevrolet South Korea April 2020 sales
- Cadillac South Korea April 2020 sales
- GM South Korea May 2020 sales
- Chevrolet South Korea May 2020 sales
- Cadillac South Korea May 2020 sales
- GM South Korea June 2020 sales
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- GM Russia sales Q2 2020
- GM Russia sales April 2020
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- GM Russia sales June 2020
Comments
I might be interested in a Trax or Trailblazer in the meet future.
Go for it. The Trax (and Encore) are really good products. I’m sure you wouldn’t be disapointed. The Trailblazer is still too new, but seems very promising.
So why break up the Trax / Encore, while sakes are going great? I have a 2018 Trax and I like it very much.
I own a 2015 Trax with turbo and love mine. My friend laughed and said it would likely be discontinued and I should’ve got a Subaru CUV. Jokes on him… I don’t even see them on the list! Forwarding him this article now. So glad I went with my gut.
I guess this is what happens when people still want a small Chevrolet and they can’t get a Cruze or whatever else.