Chevrolet Trax sales increased in the United States, Canada and Mexico while decreasing South Korea and Brazil during the fourth quarter of 2019.
Chevrolet Trax Sales - Q4 2019 - United States
In the United States, Chevrolet Trax deliveries totaled 33,039 units in Q4 2019, an increase of about 48 percent compared to 22,378 units sold in Q4 2018.During the complete 2019 calendar year, Trax sales increased about 30 percent to 116,816 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | +47.64% | 33,039 | 22,378 | +29.92% | 116,816 | 89,916 |
Chevrolet Trax Sales - Q4 2019 - Canada
In Canada, Chevrolet Trax deliveries totaled 1,357 units in Q4 2019, an increase of about 85 percent compared to 735 units sold in Q4 2018.During the complete 2019 calendar year, Trax sales increased about 16 percent to 5,085 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | +84.71% | 1,357 | 735 | +15.62% | 5,085 | 4,398 |
Chevrolet Trax Sales - Q4 2019 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 5,241 units in Q4 2019, an increase of about 14 percent compared to 4,613 units sold in Q4 2018.During the complete 2019 calendar year, Trax sales decreased about 6 percent to 15,250 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | +13.61% | 5,241 | 4,613 | -5.74% | 15,250 | 16,178 |
Chevrolet Trax Sales - Q4 2019 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 3,395 units in Q4 2019, a decrease of about 31 percent compared to 4,931 units sold in Q4 2018.During the complete 2019 calendar year, Trax sales decreased about 2 percent to 12,541 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRAX | -31.15% | 3,395 | 4,931 | -1.92% | 12,541 | 12,787 |
Chevrolet Tracker Sales - Q4 2019 - Brazil
In Brazil, Chevrolet Tracker deliveries totaled 3,759 units in Q4 2019, a decrease of about 39 percent compared to 6,196 units sold in Q4 2018. The Chevrolet Trax is sold as the Tracker in Brazil.During the complete 2019 calendar year, Tracker sales decreased about 37 percent to 16,333 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| TRACKER | -39.33% | 3,759 | 6,196 | -37.42% | 16,333 | 26,100 |
Competitive Sales Comparison
Chevrolet Trax sales skyrocketed during the fourth quarter, making the small CUV the second best-selling vehicle in its class, behind the Jeep Compass by only 224 units. The results round out a very healthy first quarter of 2019, followed by a depressed Q2 2019 and a very healthy Q3 2019. The Trax outsold all other rivals in the space, including the Honda HR-V and the Chevy Trax’s corporate cousin – the Buick Encore (see Buick Encore sales).
In addition, the Trax outsold the Jeep Renegade, Hyundai Kona, Ford EcoSport (see Ford EcoSport sales), Toyota C-HR, the new Nissan Kicks, Mitsubishi Outlander Sport, Kia Niro, Mazda CX-3 (see Mazda CX-3 sales), the all-new Hyundai Venue, Fiat 500X (see Fiat 500X sales), and the discontinued Nissan Juke.
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -13.59% | 33,263 | 38,493 | 15% | 19% | -15.91% | 143,934 | 171,167 |
| CHEVROLET TRAX | +47.64% | 33,039 | 22,378 | 15% | 11% | +29.92% | 116,816 | 89,916 |
| HONDA HR-V | +85.56% | 28,790 | 15,515 | 13% | 8% | +15.92% | 99,104 | 85,494 |
| BUICK ENCORE | +22.17% | 28,497 | 23,326 | 13% | 12% | +10.02% | 102,402 | 93,073 |
| JEEP RENEGADE | -8.72% | 19,615 | 21,488 | 9% | 11% | -20.79% | 76,885 | 97,062 |
| HYUNDAI KONA | -2.35% | 18,188 | 18,625 | 8% | 9% | +55.71% | 73,326 | 47,090 |
| FORD ECOSPORT | -12.39% | 14,051 | 16,038 | 6% | 8% | +19.06% | 64,708 | 54,348 |
| TOYOTA C-HR | -4.77% | 11,153 | 11,712 | 5% | 6% | -1.43% | 48,930 | 49,642 |
| NISSAN KICKS | -14.47% | 11,119 | 13,000 | 5% | 7% | +149.63% | 58,193 | 23,312 |
| MITSUBISHI OUTLANDER SPORT | -3.25% | 7,494 | 7,746 | 3% | 4% | -14.07% | 33,644 | 39,153 |
| KIA NIRO | +6.08% | 6,505 | 6,132 | 3% | 3% | -13.34% | 24,467 | 28,232 |
| MAZDA CX-3 | +39.73% | 4,449 | 3,184 | 2% | 2% | -3.96% | 16,229 | 16,899 |
| HYUNDAI VENUE | * | 1,077 | * | 0% | 0% | * | 1,077 | 0 |
| FIAT 500X | -55.89% | 442 | 1,002 | 0% | 1% | -51.79% | 2,518 | 5,223 |
| NISSAN JUKE | -93.75% | 1 | 16 | 0% | 0% | -98.50% | 11 | 731 |
| TOTAL | +9.58% | 217,683 | 198,655 | +7.60% | 862,244 | 801,342 |
On a segment share basis, the Trax and Compass both had 15 percent of the segment, while the Honda HR-V and Buick Encore each had 13 percent. All other contenders had less than 10 percent share during the quarter.
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for a very impressive 53,320 deliveries during the quarter. Meanwhile, the two GM offerings – the Chevrolet Trax and Buick Encore – accounted for a cumulative 61,536 deliveries. As such, GM outsold FCA by 8,216 units during the period for a second time for GM (after Q3 2019) since FCA launched the second-generation Jeep Compass. GM held a combined 28 percent segment share to FCA’s 24 percent.
It’s also worth noting that the Trax saw one of the biggest gains in sales volume, only second to the Honda HR-V. The mainstream subcompact crossover segment expanded 10 percent to 217,683 units during Q4 2019, with the Trax significantly outpacing that average growth rate.
The GM Authority Take
We believe that Trax sales skyrocketed during Q4 2019 as a result of the following factors:
- Healthy incentives on the vehicle, which were as follows:
- An increase in fleet sales
- Limited retail availability of the Chevrolet Equinox as a result of the UAW labor strike, a circumstance that could have propelled shoppers to buy the Trax
The increase in Chevrolet Trax sales is welcome news, as the vehicle is one of the oldest in its segment and is therefore at a disadvantage when compared to newer and more modern offerings. As such, it was typically difficult for the current Trax to compete favorably against more modern segment rivals, including the Nissan Kicks, Jeep Compass, Honda HR-V, Toyota C-HR, Kia Niro, Hyundai Kona and the all-new Hyundai Venue.
To that end, Chevrolet will soon launch the all-new (redesigned and reengineered) Chevrolet Trailblazer, which will not replace the Trax but will instead continue being sold alongside it. Hence, Chevrolet will field two entries in the subcompact crossover segment, much like Hyundai (Kona and Venue) and Kia (Niro and Seltos).
2020 Chevrolet Trailblazer
Once the all-new Trailblazer completes its rollout, we expect Chevrolet to sell even more combined units of both models and strengthen its position in this space. The strategy will be mirrored by Buick, which will continue selling the first-gen Encore alongside its version of the Trailblazer, called the Buick Encore GX, which recently started arriving at dealers. We expect that the addition of the Trailblazer and Encore GX will result in GM controlling an even higher percentage of the mainstream subcompact crossover space than it currently does today.
About The Numbers
- All percent change figures compared to Chevrolet Trax sales in Q4 2018
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- Brazil sales represent sales of Chevrolet Tracker, which is a rebadged first-generation Trax
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
Comments
Tracker will die, like the Sonic? Or there will be a replacement for it, smaller than the Trailblazer?
The Encore and Trax are really nice cars. I do feel the Buick is just more quiet, better interior and it does have the longer warranty with more features. But both are great and the sales seem to be showing as such. My thought is that the massive amounts of talk about the new Trailblazer and Encore GX has brought in more people who may just be getting the old models instead with huge savings. Win, win all around.
Although the Mazda CX3 has never sold well and it shows above, what’s really interesting is how they have really become popular just as the all new (and totally different) CX30 was introduced! We’ve actually run out of the CX3 at our dealership, yet it’s still the same unimpressive car it was 6 months ago. What we have seen is the residual effect from the much better CX30.
Much needed refresh, and the sales increase support that.
My 2013 Traxx only had 50,000 miles before coil pack went out during my travel costing over $700.00. Then relay switch to AC. Then a radiator leak all within a few months. Not under warranty so it was out of pocket. Unless they have gotten better I Wouldn’t recommend it. It was a LX model also.