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U.S. GM Sales Decrease 6.3 Percent To 735,909 Units In Fourth Quarter 2019

GM sales decreased by 6.3 percent to 735,909 units during the fourth quarter of 2019 in the United States market. Sales decreased at all four GM brands in the market – including Chevrolet, Cadillac, Buick and GMC.

“We’ve focused our resources on what our customers want – crossovers and trucks – and that has paid off,” said Kurt McNeil, vice president, U.S. Sales Operations. “In addition to our industry leading crossover sales, our full-size truck franchise is unmatched. We’re pleased with our full-size pickup launch and we look forward to launching our segment-leading, all-new full-size SUVs in 2020.”

GM sales in the fourth quarter were severely affected by the 40 day United Auto Workers work stoppage.

“Our fourth-quarter stocks were leaner than we wanted, but as we get ready to launch our all-new full-size SUVs, we look forward to another solid year in 2020,” McNeil added.

GM Sales Notes – U.S. Q4 2019

  • Total GM sales during Q4 2019 decreased 6.3 percent to 735,909 units:
    • Retail sales accounted for 80.3 percent of sales in the fourth quarter
    • GM’s fleet mix was 19.7 percent in the quarter
  • GM estimates that the light vehicle SAAR in the fourth quarter was 17.1 million units
  • Average transaction prices were a record $37,558 in the fourth quarter, above industry averages, according to J.D. Power PIN info
  • GM’s incentives as a percent of ATP were 14.1 percent for the fourth quarter, according to J.D. Power PIN
  • Year-end 2019 inventory was 616,023 units

Brand & Model Sales

Chevrolet sales decreased 6.1 percent to 499,404 units:

Cadillac sales decreased 2.2 percent to 40,551 units:

Buick sales decreased 4.3 percent to 49,074 units:

GMC sales decreased 8.5 percent to 146,880 units:

  • GMC Acadia sales decreased 22.51 percent to 19,471 units
  • GMC Canyon sales decreased 20.61 percent to 6,525 units
  • GMC Savana sales increased 7.95 percent to 3,136 units
  • GMC Sierra sales increased 2.09 percent to 68,722 units
    • Sierra 1500 sales decreased 0.5 percent to 50,494 units
    • Sierra HD (2500HD, 3500HD) sales increased 10.1 percent to 18,228 units
  • GMC Terrain sales decreased 11.19 percent to 28,060 units
  • GMC Yukon sales decreased 17.35 percent to 20,966 units
    • GMC Yukon XL sales are included in this line item

During the complete 2019 calendar year, U.S. GM sales decreased 2,3 percent to 2,887,046 units.

Sales Results - Q4 2019 - USA - Chevrolet

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
BLAZER+85,114.78% 23,00827+215,140.74%58,115 27
BOLT EV-46.76% 3,3076,212-8.89%16,418 18,019
CAMARO+3.04% 11,47411,135-5.29%48,265 50,963
COLORADO-15.06% 25,48430,004-9.30%122,304 134,842
CORVETTE-10.72% 3,4913,910-4.27%17,988 18,791
CRUZE-91.81% 2,69932,955-66.36%47,975 142,617
EQUINOX-6.26% 92,09298,239+4.04%346,048 332,618
EXPRESS-26.13% 16,65222,543-4.66%77,457 81,239
IMPALA-24.27% 9,54512,604-20.47%44,978 56,556
LOW CAB FORWARD+35.43% 1,273940+59.96%4,495 2,810
MALIBU-7.47% 34,31437,084-8.73%131,917 144,542
SILVERADO+1.34% 163,341161,178-1.70%575,600 585,581
SONIC+20.76% 3,3392,765-32.22%13,971 20,613
SPARK+112.91% 11,0165,174+32.54%31,281 23,602
SUBURBAN-32.62% 10,24215,200-14.36%51,928 60,633
TAHOE-14.56% 21,08624,679-2.85%101,189 104,153
TRAVERSE-14.94% 33,63139,536+0.40%147,122 146,534
TRAX+47.64% 33,03922,378+29.92%116,816 89,916
VOLT-92.69% 3705,063-73.18%4,910 18,306
CHEVROLET TOTAL-6.12% 499,404531,985-3.79%1,958,925 2,036,023

Sales Results - Q4 2019 - USA - Cadillac

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-90.01% 83831-89.56%1,134 10,859
CT5* 430*43 0
CT6-5.09% 2,2762,398-17.76%7,951 9,668
CTS-60.44% 9662,442-37.92%6,965 11,219
ESCALADE-7.15% 8,8899,573-3.93%35,424 36,872
XT4+17.46% 8,8957,573+310.88%31,987 7,785
XT5-17.77% 11,16813,582-17.64%49,879 60,565
XT6* 7,1690*11,559 0
XTS-79.02% 1,0625,063-36.23%11,304 17,727
CADILLAC TOTAL-2.20% 40,55141,462+1.00%156,246 154,702

Sales Results - Q4 2019 - USA - Buick

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
CASCADA-89.64% 77743-38.71%2,535 4,136
ENCLAVE-29.66% 10,14314,420+3.04%51,156 49,647
ENCORE+22.17% 28,49723,326+10.02%102,402 93,073
ENVISION+11.21% 8,3807,535+10.20%33,229 30,152
LACROSSE-78.14% 4632,118-53.37%7,241 15,527
REGAL-51.32% 1,5143,110-26.60%10,363 14,118
BUICK TOTAL-4.26% 49,07451,257+0.03%206,926 206,863

Sales Results - Q4 2019 - USA - GMC

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ACADIA-22.51% 19,47125,128+12.20%99,429 88,621
CANYON-20.61% 6,5258,219-1.99%32,825 33,492
SAVANA+7.95% 3,1362,905+23.07%24,226 19,684
SIERRA+2.09% 68,72267,312+5.82%232,323 219,554
TERRAIN-11.19% 28,06031,595-11.24%101,470 114,314
YUKON-17.35% 20,96625,366-7.56%74,673 80,784
GMC TOTAL-8.50% 146,880160,525+1.53%564,946 556,449

Sales Results - Q4 2019 - USA - GM Totals

BRANDQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
CHEVROLET TOTAL-6.12% 499,404531,985-3.79%1,958,925 2,036,023
CADILLAC TOTAL-2.20% 40,55141,462+1.00%156,246 154,702
BUICK TOTAL-4.26% 49,07451,257+0.03%206,926 206,863
GMC TOTAL-8.50% 146,880160,525+1.53%564,946 556,449
GM USA TOTAL-6.28% 735,909785,229-2.27%2,887,043 2,954,037

Chevrolet Silverado Sales Breakdown - Q4 2019

ModelQ3 2019 / Q3 2018Q3 2019Q3 2018YTD 2019 / YTD 2018YTD 2019YTD 2018
Total+1.3%163,341161,178-1.7%575,600585,581
Silverado LD-1.8%124,619126,950-1%438,686442,943
Silverado HD+7.3%36,70434,222-7.5%131,953142,632
Silverado MD+33533.3%2,0186+82583.3%4,9616

GMC Sierra Sales Breakdown - Q4 2019

ModelQ3 2019 / Q3 2018Q3 2019Q3 2018YTD 2019 / YTD 2018YTD 2019YTD 2018
Total+2.1%68,72267,312+5.8%232,323219,554
Sierra LD-0.5%50,49450,762+8.3%172,452159,165
Sierra HD+10.1%18,22816,550-0.9%59,87160,389

About The Numbers

  • All percent change figures compared to GM sales for Q4 2018, except if noted
  • In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. That’s kinda comical. I could have sworn there was an article during the strike when a GM spokesperson was claiming it wouldn’t hurt their sales figures. 6% is quite a bit

    Reply
  2. GM workers were on strike for 40+days within a 90 day period. Sales should have been off by 40%, but a good inventory resulted in only a 6% reduction in Q4 sales.

    Both the Silverado and Sierra reported 1.5%-2% year over year sales gains.

    Full size SUVs were down 17%+ as a group due to limited inventory.

    Reply
  3. And now $4 gasoline may finally return to all of the US thanks to a war with Iran.
    Now enjoy the suffering GM, Ford & FCA.

    Reply

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