Chevy Traverse Sales Place Third In Segment During Q2 2021

Chevy Traverse sales increased in the United States, Canada, Mexico, and Russia while decreasing in South Korea during the second quarter of 2021.

Chevrolet Traverse Sales - Q2 2021 - United States

In the United States, Chevrolet Traverse deliveries totaled 45,394 units in Q2 2021, an increase of about 103 percent compared to 22,314 units sold in Q2 2020.

In the first six months of the year, Traverse sales increased about 59 percent to 83,431 units.

Chevrolet Traverse Sales - Q2 2021 - Canada

In Canada, Chevrolet Traverse deliveries totaled 1,955 units in Q2 2021, an increase of about 93 percent compared to 1,015 units sold in Q2 2020.

In the first six months of the year, Traverse sales increased about 68 percent to 3,612 units.

Chevrolet Traverse Sales - Q2 2021 - South Korea

In South Korea, Chevrolet Traverse deliveries totaled 953 units in Q2 2021, a decrease of about 21 percent compared to 1,209 units sold in Q2 2020.

In the first six months of the year, Traverse sales decreased about 23 percent to 1,714 units.

Chevrolet Traverse Sales - Q2 2021 - Mexico

In Mexico, Chevrolet Traverse deliveries totaled 102 units in Q2 2021, an increase of about 92 percent compared to 53 units sold in Q2 2020.

In the first six months of the year, Traverse sales increased about 24 percent to 203 units.

Chevrolet Traverse Sales - Q2 2021 - Russia

In Russia, Chevrolet Traverse deliveries totaled 26 units in Q2 2021, an increase of about 767 percent compared to 3 units sold in Q2 2020.

In the first six months of the year, Traverse sales totaled 109 units.

Competitive Sales Comparison (USA)

The increase in Chevy Traverse sales during the second quarter of 2021 keeps the large crossover in third place in its segment, behind the Toyota Highlander in first and the Ford Explorer (see running Ford Explorer sales) in second. The 103 percent increase in Traverse sales during Q2 2021 follows the following sales performance:

• 26 percent increase in Q1 2021
• 23 percent increase in Q4 2020
• 23 percent decrease in Q3 2020
• 42 percent decrease in Q2 2020
• 12 percent decrease in Q1 2020
• 15 percent decrease in Q4 2019
• 25 percent increase in Q3 2019
• Slight growth in Q2 2019
• 10 percent decrease in Q1 2019

The Traverse outsold all other segment contenders during Q2 2021, including the Honda Pilot, Volkswagen Atlas (see running VW Atlas sales), Kia Telluride, Hyundai Palisade, Dodge Durango, Subaru Ascent, Mazda CX-9, and Nissan Pathfinder.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q2 2021 - United States

The Traverse held a 13 percent segment share during the quarter, behind the 23 percent commanded by the Toyota Highlander and 15 percent represented by the Ford Explorer (whose sales also include those of the Police Interceptor Utility). The Honda Pilot also held 13 percent, tying with the Traverse. All other competitors held a segment share of 11 percent or less.

Overall, 9 out of 11 models in the segment saw sales increase during Q2 2021. The two models that saw sales decrease were the Subaru Ascent and Nissan Pathfinder, being in the red 12 percent and 48 percent, respectively.

The large, mainstream three-row crossover segment expanded 65 percent to 356,585 units in Q2 2021, meaning Chevy Traverse sales significantly outperformed the segment average.

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For informational and comparative purposes, we are also providing sales figures for midsize crossover models that overlap with large crossovers like the Traverse – either in price or seating capacity. These smaller crossovers are often cross-shopped with full-size crossovers like the Traverse, and include:

• Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
• Midsize crossovers with two rows of seating sold at a similar price point to the Traverse, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe

Sales Numbers - Overlapping Crossover Sales - Q2 2021 - United States

The GM Authority Take

The continued rise in Chevy Traverse sales during the second quarter of 2021 is welcome news and a reassuring sign of momentum following a turbulent sales performance throughout most of the 2020 calendar year due to the COVID-19 pandemic, which enacted substantial negative impact on both demand and supply.

When the faster-than-average decrease in Traverse sales volume occurred during Q3 2020, we attributed it to supply issues associated with the vehicle not having fully recovered from the 40 day-long UAW strike during Q4 2019, followed by the two month-long production stoppage caused by COVID-19. As such, we believe that more favorable inventory levels were responsible for the sales uptick during the final quarter of 2020 as well as during the first and second quarters of 2021.

Looking ahead, we expect Chevy Traverse sales to continue growing. The model is receiving a midcycle refresh, consisting of new front and rear fascias as well as several updates throughout the cabin. The refresh, known as a Mid-Cycle Enhancement (MCE) within GM, was initially planned and announced for the 2021 model year. However, complications brought about by the COVID-19 pandemic caused the update to be pushed back by one model year, so the Traverse refresh will now launch as the 2022 Traverse.

On the other hand, increased competition from new entrants, such as the new Kia and Hyundai offerings as well as the new Ford Explorer and Toyota Highlander will continue to pose a significant challenge.

About The Numbers

• All percent change figures compared to Chevy Traverse sales for Q2 2020, unless noted otherwise
• In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
• For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.

GM Q2 2021 sales reports:

• GM Q2 2021 sales U.S.A.
  • Chevrolet sales Q2 2021 U.S.A.
  • Cadillac sales Q2 2021 U.S.A.
  • Buick sales Q2 2021 U.S.A.
  • GMC sales Q2 2021 U.S.A.
• GM Canada sales Q2 2021
  • Chevrolet Canada sales Q2 2021
  • Cadillac Canada sales Q2 2021
  • Buick Canada sales Q2 2021
  • GMC Canada sales Q2 2021
• GM Mexico sales Q2 2021
  • GM Mexico sales April 2021
    • Chevrolet Mexico April 2021 sales
    • Buick Mexico April 2021 sales
    • GMC Mexico April 2021 sales
    • Cadillac Mexico April 2021 sales
  • GM Mexico sales May 2021 sales
    • Chevrolet Mexico May 2021 sales
    • Buick Mexico May 2021 sales
    • GMC Mexico May 2021 sales
    • Cadillac Mexico May 2021 sales
  • GM Mexico sales June 2021
    • Chevrolet Mexico June 2021 sales
    • Buick Mexico June 2021 sales
    • GMC Mexico June 2021 sales
    • Cadillac Mexico June 2021 sales
• GM China sales Q2 2021
  • Chevrolet China Q2 2021 sales
  • Buick China Q2 2021 sales
  • Cadillac China Q2 2021 sales
• GM Brazil sales Q2 2021
  • Chevrolet Brazil April 2021 sales
  • Chevrolet Brazil May 2021 sales
  • Chevrolet Brazil June 2021 sales
• GM Argentina sales Q2 2021
  • Chevrolet Argentina April 2021 sales
  • Chevrolet Argentina May 2021 sales
  • Chevrolet Argentina June 2021 sales
• GM South Korea sales Q2 2021
  • GM South Korea April 2021 sales
    • Chevrolet South Korea April 2021 sales
    • Cadillac South Korea April 2021 sales
  • GM South Korea May 2021 sales
    • Chevrolet South Korea May 2021 sales
    • Cadillac South Korea May 2021 sales
  • GM South Korea June 2021 sales
    • Chevrolet South Korea June 2021 sales
    • Cadillac South Korea June 2021 sales
• GM Russia sales Q2 2021
  • GM Russia sales April 2021
  • GM Russia sales May 2021
  • GM Russia sales June 2021