Chevrolet Traverse sales decreased in the United States and Mexico, yet increased in Canada during the third quarter of 2020. The full-size crossover also recorded its first Q3 sales results in South Korea.
Chevrolet Traverse Sales - Q3 2020 - United States
In the United States, Chevrolet Traverse deliveries totaled 31,603 units in Q3 2020, a decrease of about 23 percent compared to 41,116 units sold in Q3 2019.In the first nine months of the year, Traverse sales decreased about 26 percent to 84,012 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAVERSE | -23.14% | 31,603 | 41,116 | -25.97% | 84,012 | 113,491 |
Chevrolet Traverse Sales - Q3 2020 - Canada
In Canada, Chevrolet Traverse deliveries totaled 1,953 units in Q3 2020, an increase of about 12 percent compared to 1,745 units sold in Q3 2019.In the first nine months of the year, Traverse sales decreased about 19 percent to 4,107 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAVERSE | +11.92% | 1,953 | 1,745 | -18.64% | 4,107 | 5,048 |
Chevrolet Traverse Sales - Q3 2020 - South Korea
In South Korea, Chevrolet Traverse deliveries totaled 926 units in Q3 2020.In the first nine months of the year, Traverse sales totaled 3,164 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAVERSE | * | 926 | * | * | 3,164 | 0 |
Chevrolet Traverse Sales - Q3 2020 - Mexico
In Mexico, Chevrolet Traverse deliveries totaled 122 units in Q3 2020, a decrease of about 35 percent compared to 188 units sold in Q3 2019.In the first nine months of the year, Traverse sales decreased about 49 percent to 286 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAVERSE | -35.11% | 122 | 188 | -48.93% | 286 | 560 |
Chevrolet Traverse Sales - Q3 2020 - Russia
In Russia, Chevrolet Traverse deliveries totaled 15 units in Q3 2020, a decrease of about 32 percent compared to 22 units sold in Q3 2019.In the first nine months of the year, Traverse sales decreased about 37 percent to 131 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAVERSE | -31.82% | 15 | 22 | -37.32% | 131 | 209 |
Competitive Sales Comparison (U.S.)
The decline in Chevy Traverse sales during Q3 2020 places the large crossover in fourth place in its segment by sales volume, behind the Toyota Highlander in first, Ford Explorer in second (see running Ford Explorer sales), and the Honda Pilot in third. The decrease follows a 42 percent drop in Q2 2020, a 12 percent drop in Q1 2020, a 15 percent drop in Q4 2019, a 25 percent growth in Q3 2019, slight growth in Q2 2019, and a 10 percent decline in Q1 2019.
The Traverse outsold all other segment contenders, including the Volkswagen Atlas (see VW Atlas sales), Hyundai Palisade, Kia Telluride, Subaru Ascent, Dodge Durango, Nissan Pathfinder, and Mazda CX-9.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE |
|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -13.58% | 59,615 | 68,986 | 19% | 24% |
| FORD EXPLORER | +87.22% | 59,060 | 31,546 | 19% | 11% |
| HONDA PILOT | -0.93% | 35,187 | 35,517 | 11% | 13% |
| CHEVROLET TRAVERSE | -23.14% | 31,603 | 41,116 | 10% | 15% |
| VOLKSWAGEN ATLAS | +10.06% | 24,189 | 21,979 | 8% | 8% |
| HYUNDAI PALISADE | +84.55% | 24,128 | 13,074 | 8% | 5% |
| KIA TELLURIDE | +32.89% | 21,239 | 15,982 | 7% | 6% |
| SUBARU ASCENT | -7.50% | 18,438 | 19,934 | 6% | 7% |
| DODGE DURANGO | +2.09% | 15,957 | 15,631 | 5% | 6% |
| NISSAN PATHFINDER | -18.86% | 10,572 | 13,030 | 3% | 5% |
| MAZDA CX-9 | +4.35% | 6,961 | 6,671 | 2% | 2% |
| TOTAL | +8.28% | 306,949 | 283,466 |
The Traverse held a 10 percent segment share during the quarter, behind the 19 percent commanded by both the Toyota Highlander and Ford Explorer/Police Interceptor Utility as well as the 11 percent held by the Honda Pilot. All other competitors held less than 10 percent segment share. Notable movement in the segment includes the Kia Telluride, which has shot up to be the seventh best-selling model in the segment, after finishing the previous quarter second-to-last.
The three-row, large crossover segment expanded more than 8 percent to 306,949 units in Q3 2020, meaning Chevy Traverse sales underperformed the segment average.
For informational and comparative purposes, we are also providing sales figures for midsize crossover models that overlap with large crossovers like the Traverse – either in price, seating capacity, or both. These smaller crossovers are often cross-shopped with full-size crossovers like the Traverse, and include:
- Midsize crossovers that offer three rows, including as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
- Midsize crossovers with two rows of seating sold at a similar price point to the Traverse, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe
Sales Numbers - Overlapping Crossover Sales - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -8.61% | 56,447 | 61,768 | -17.39% | 152,856 | 185,040 |
| CHEVROLET BLAZER | +45.17% | 29,486 | 20,312 | +103.25% | 71,356 | 35,107 |
| HYUNDAI SANTA FE | -6.11% | 26,991 | 28,748 | -26.89% | 70,420 | 96,319 |
| FORD EDGE | -28.50% | 26,211 | 36,660 | -23.82% | 76,862 | 100,894 |
| KIA SORENTO | -9.87% | 22,696 | 25,182 | -16.22% | 60,492 | 72,200 |
| GMC ACADIA | -10.36% | 18,231 | 20,338 | -36.02% | 51,159 | 79,958 |
| NISSAN MURANO | -38.94% | 14,884 | 24,376 | -10.90% | 44,859 | 50,348 |
| MITSUBISHI OUTLANDER | +62.29% | 7,923 | 4,882 | -22.99% | 23,467 | 30,471 |
The GM Authority Take
The decrease in Chevy Traverse sales during the third quarter of 2020 isn’t extremely surprising given the COVID-19 pandemic, which diminished customer demand as well as negatively impacted supply. The faster-than-average decrease in Traverse sales volume is attributed to the vehicle not having fully recovered from the 40 day-long UAW strike during Q4 2019, followed by the two month-long production stoppage caused by COVID-19.
2022 Chevy Traverse refresh
Other potential factors include increased competition from new entrants, such as the new Kia and Hyundai offerings or the all-new 2020 Ford Explorer, potentially indicating that the reason for the decline is product-related. Luckily, the Chevy Traverse will soon receive a refresh consisting of new front and rear fascias as well as several updates throughout the cabin. The refresh, otherwise known as a Mid-Cycle Enhancement (MCE), was initially planned and announced for the 2021 model year. However, complications brought about by the COVID-19 pandemic caused the update to be pushed back by one model year, so the Traverse refresh will now launch for the 2022 Chevrolet Traverse.
2022 Chevy Traverse refresh
About The Numbers
- All percent change figures compared to Chevy Traverse sales for Q3 2019, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
Traverse News
All-New 2025 Chevy Traverse Officially Launches In Chile
Available in a single, well-equipped trim level.
Read More »
Redesigned 2026 Hyundai Palisade Unveiled As Chevy Traverse, GMC Acadia Rival
With a rugged new XRT Pro model.
Read More »
Comments
That’s the closest that thing will get to sand!
Disappointing since they have one of the best products on the road. Giving 2,500 bonus discount on a 36K – 43K SUV is the reason they are placing low. GM needs to wake up to 4K – 6K discounts will get people walking through the doors. Look at the others discounts that are leading GM in this segment and you’ll see it’s not quality seats, more horsepower, more cargo room, and certainly not a better ride… I have a Traverse and tested the others listed and settled on my 19 Premier based on the color and dealers incentives that added up to around 6,500 in discounts.
Just like the Camaro and the Blazer, hiked the prices and very little incentives and discounts. I guess GM likes being in the top 10 of 5 manufactures selling these segments…meaning at the bottom.
LOL… just as I write my first comment, I get a discount alert that the Traverse has discounts over 7.500 this month of discounts… End of the year.
I’ll never understand GM’s strategy of ridiculously high MSRPs, then huge rebates, which only bring prices down to competitive levels.
A Traverse High Country is priced $7k-8k higher than the far more luxurious top-trim Hyundai Palisade and Kia Telluride models and $5k-7k higher than top-trim Toyota Highlander and Honda Pilot models.
GM needs to cut more fat by ridding themselves of their most over-zealous, over-valued bean counters. They’re what’s killing great and highly competitive GM vehicles by either cutting or omitting features that are often included as STANDARD in those brands of vehicles (Honda, Toyota) GM is always “hoping” to beat in sales. Most GM vehicles are “dummed down” in standard features and options versus the top class leaders. Then there’s the the goofy pricing strategy. It’s of little wonder why many of GM’s excellent vehicles most often finish BEHIND the competition.
My wife and I have owned a chevy traverse for 7 years now. And then the engine blew up! 128000 miles and oil changes every 3000 miles….. I wouldn’t buy another chevy again! You couldn’t give me one!
The most recent Traverse model years have a lousy quality/reliability record as recorded by Consumer Reports and user sites. That may have something to do with the sales loss. Not long ago it was rated as above average in reliability, and was recommended by CR. Just sayin’.
My GF’s brother in law bought a 2020 Traverse several months ago. Traded in a 2015 Toyota Highlander 6 cylinder for it. The Traverse’s engine blew with fewer than 7k miles on it. GM didn’t want to pay for a new engine or repair. The case is being litigated…
Well I own a 19 Premier. I can say at this point, it’s been worth the 36K after rebates and discounts. It’s 16 months with over 29K miles. Yes that’s a lot…but we driven to Colorado twice from MO and drove all through western Colorado from Estes Park down to the Royal Gorge, once to Lake Travis near Austin TX, and twice to the Smokey’s and through many sites throughout TN. Not to mention many trips just in MO. Followed the maintenance schedule and changed my own ATF around 23K. I know, not all but most of it. About to do it again. Can’t be happier. As I said in my earlier comment, I test drove the others. Does it have flaws, yes but not enough to listen CR and take their word. I was bitten once by their recommendations after 6 months their top pick died. I said never again and never looked back. I’ve own many brands, but Chevy has lasted the longest with fewer issues. JMO.
I’ve owned 3 cars with this v6 engine and never had issues. If properly maintained like any power plant, should last longer than 150k easily. Check the facts on the Traverse forum. Its honest – they tell all. BTW, the forum members also owned Toyota’s and other imports and traded them as well.