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Chevrolet Traverse Sales Jump 25 Percent To 41,116 Units In Q3 2019

Chevrolet Traverse sales increased in the United States and Canada, while decreasing in Mexico during the third quarter of 2019.

Chevrolet Traverse Sales - Q3 2019 - United States

In the United States, Chevrolet Traverse deliveries totaled 41,116 units in Q3 2019, an increase of about 25 percent compared to 32,908 units sold in Q3 2018.

In the first nine months of the year, Traverse sales increased about 6 percent to 113,491 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
TRAVERSE +24.94% 41,116 32,908 +6.07% 113,491 106,998

Chevrolet Traverse Sales - Q3 2019 - Canada

In Canada, Chevrolet Traverse deliveries totaled 1,745 units in Q3 2019, an increase of about 13 percent compared to 1,551 units sold in Q3 2018.

In the first nine months of the year, Traverse sales decreased about 2 percent to 5,048 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
TRAVERSE +12.51% 1,745 1,551 -1.92% 5,048 5,147

Chevrolet Traverse Sales - Q3 2019 - Mexico

In Mexico, Chevrolet Traverse deliveries totaled 188 units in Q3 2019, a decrease of about 35 percent compared to 289 units sold in Q3 2018.

In the first nine months of the year, Traverse sales decreased about 35 percent to 560 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
TRAVERSE -34.95% 188 289 -35.33% 560 866

Competitive Sales Comparison

The rebound in Chevrolet Traverse sales continued into the third quarter of 2019, after experiencing growth in Q2 2019, a 10 percent decline in Q1 2019, and a 14 percent growth in the fourth quarter of 2018. With the increase in sales volume, the Traverse climbs to second place in its competitive set by sales volume, behind the dominant Toyota Highlander.

Following the Traverse are the Honda Pilot, Ford Explorer (see Ford Explorer sales) and its police-duty variant – the Police Interceptor Utility (see Police Interceptor Utility sales), Volkswagen Atlas (see VW Atlas sales), all-new Subaru Ascent, the all-new Kia Telluride, Dodge Durango (see Dodge Durango sales), the new Hyundai Palisade, the new Nissan Pathfinder, and lastly, the Mazda CX-9 (see Mazda CX-9 sales). Notably, the Traverse managed to overtake the Explorer in Q3 2019 primarily as a result of the launch cadence of the all-new Explorer, causing inventories of the old models to drop substantially before those of the all-new models can build up.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q3 2019 - United States

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE
TOYOTA HIGHLANDER +3.82% 68,986 66,445 24% 24%
CHEVROLET TRAVERSE +24.94% 41,116 32,908 14% 12%
HONDA PILOT -18.95% 35,517 43,822 12% 16%
FORD EXPLORER -47.95% 31,546 60,611 11% 22%
FORD POLICE INTERCEPTOR UTILITY -68.12% 2,408 7,553 1% 3%
VOLKSWAGEN ATLAS +48.07% 21,979 14,844 8% 5%
SUBARU ASCENT +35.76% 19,934 14,683 7% 5%
KIA TELLURIDE * 15,982 * 6% 0%
DODGE DURANGO -7.06% 15,631 16,819 5% 6%
HYUNDAI PALISADE * 13,074 * 5% 0%
NISSAN PATHFINDER -20.79% 13,030 16,450 5% 6%
MAZDA CX-9 +3.14% 6,671 6,468 2% 2%
TOTAL +1.88% 285,874 280,603

The Traverse held a 14 percent segment share during the quarter, behind the 24 percent held by the Toyota Highlander, but ahead of the 12 percent held by the Honda Pilot and 11 percent held by the Ford Explorer. All other models held less than 10 percent segment share.

The three-row, large crossover segment expanded nearly 2 percent to 285,874 units in Q3 2019.


For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Traverse – either in price, seating capacity or both. In other words, these not-quite-full-size crossovers are often cross-shopped with full-size crossover SUVs. These models include:

  • GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander – which are midsize crossovers with three rows
  • Jeep Grand Cherokee (see Jeep Grand Cherokee sales), Nissan Murano, Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe, which are midsize crossovers with two rows of seating but are sold at a similar price point to the Traverse and therefore overlap the large three-row crossover segment

Sales Numbers - Overlapping Crossover Sales - Q3 2019 - United States

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 YTD 19 / YTD 18 YTD 19 YTD 18
GRAND CHEROKEE +7.72% 61,768 57,340 +11.03% 185,040 166,653
EDGE +18.68% 36,660 30,890 +1.98% 100,894 98,938
SANTA FE -3.48% 28,748 29,784 +8.26% 96,319 88,969
SORENTO -23.53% 25,182 32,932 -15.74% 72,200 85,692
MURANO -0.20% 24,376 24,425 -20.37% 50,348 63,225
ACADIA +50.82% 20,338 13,485 +25.93% 79,958 63,493
BLAZER * 20,312 * * 35,107 0
OUTLANDER -33.16% 4,882 7,304 -1.10% 30,471 30,810

The GM Authority Take

The increase in Chevrolet Traverse sales during the third quarter is very welcome news, with the vehicle drastically outperforming its segment, which experienced a rather small growth of less than 2 percent during the third quarter. The fact that only half of the vehicles in the segment saw sales grow makes the Traverse’s win during the quarter that much sweeter.

Meanwhile, the two all-new entrants – the Kia Telluride and Hyundai Palisade – appeared to show strong ramp-up during the quarter. Combined, the two vehicles accounted for over 30,000 deliveries, or 11 percent market share.

It’s worth noting that the recent launch of the all-new 2020 Ford Explorer is stifling sales of the Explorer – the perennial segment sales leader – due to limited availability of the last-gen model and the all-new model, which moves to a rear-drive architecture. Given these circumstances, it will be interesting to watch Chevrolet Traverse sales performance during the rest of the year in light of strong competition from Ford, Hyundai and Kia, as well as the ongoing UAW strike, which saw no Traverse models produced for roughly a month as of this writing.

It’s also worth noting that the Traverse is in for a refresh for the 2021 model year.

About The Numbers

Subscribe to GM Authority for more Chevrolet Traverse news, Chevrolet news, and around-the-clock GM news coverage.

2019 Chevrolet Traverse - Exterior 002

About Chevrolet Traverse

The Chevrolet Traverse is a full-size crossover utility vehicle (CUV). It is the biggest Chevrolet crossover currently offered, slotting above the subcompact Chevrolet Trax and compact Chevrolet Equinox. It will also slot above the much-rumored, future Chevrolet Blazer.

The current model was introduced for the 2018 model year and represents the second generation of the Traverse nameplate. It rides on the extended-length GM C1 platform shared with the second-generation Buick Enclave. A shorter variant of the same platform underpins the second-gen GMC Acadia, first-gen Cadillac XT5 and all-new 2019 Chevy Blazer.

2018 Chevrolet Traverse Redline Edition exterior - 2017 Chicago Auto Show 003

Compared to its first-generation predecessor, the second-gen Traverse is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including High Country and RS - neither of which were present on the first-generation model.

The Chevrolet Traverse is built at the GM Delta Lansing Township factory in Michigan operated by GM USA. It is currently the only plant that builds the Traverse in any part of the world.

2018 Chevrolet Traverse RS exterior 002 rear

Related News & Info

GM Q3 2019 sales numbers:
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Comments

  1. Wow! I would never have guessed that Traverse out sells the Explorer. People are waiting for the New Explorer I imagine. It’s a good thing that Traverse is getting a refresh in 2020.

    Reply
    1. The 2020 Explorers are a disaster dealers have to fix what the factory missed, most Police Departments are dumping explorers for Tahoe’s .

      Reply
  2. Worse vehicle ever purchased one numerous factory recalls the timing chain went and transmission all before I hit 48,000 miles biggest lemon ever I will never by a Chevy again and I would never recommend it.

    Reply

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