Chevrolet Traverse sales decreased in the United States, Canada, Mexico and Russia, while tallying its first Q1 figures in South Korea during the first quarter of 2020.
Chevrolet Traverse Sales - Q1 2020 - United States
In the United States, Chevrolet Traverse deliveries totaled 30,095 units in Q1 2020, a decrease of about 12 percent compared to 34,223 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAVERSE | -12.06% | 30,095 | 34,223 |
Chevrolet Traverse Sales - Q1 2020 - Canada
In Canada, Chevrolet Traverse deliveries totaled 1,139 units in Q1 2020, a decrease of about 32 percent compared to 1,684 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAVERSE | -32.36% | 1,139 | 1,684 |
Chevrolet Traverse Sales - Q1 2020 - Mexico
In Mexico, Chevrolet Traverse deliveries totaled 111 units in Q1 2020, a decrease of about 40 percent compared to 184 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAVERSE | -39.67% | 111 | 184 |
Chevrolet Traverse Sales - Q1 2020 - South Korea
In South Korea, Chevrolet Traverse deliveries totaled 1,069 units in Q1 2020.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAVERSE | * | 1,069 | * |
Chevrolet Traverse Sales - Q1 2020 - Russia
In Russia, Chevrolet Traverse deliveries totaled 68 units in Q1 2020, an increase of about 24 percent compared to 55 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TRAVERSE | +23.64% | 68 | 55 |
Competitive Sales Comparison
The decline in Chevrolet Traverse sales during Q1 2020 kept the vehicle in third place in its segment, behind the Ford Explorer (see Ford Explorer sales) as well as its police-duty variant (see Police Interceptor Utility sales) and the Toyota Highlander. The decrease follows a 15 percent decline in Q4 2019, a 25 percent growth in Q3 2019, slight growth in Q2 2019, and a 10 percent decline in Q1 2019. Following the Traverse were the Honda Pilot, Nissan Pathfinder, Dodge Durango, Kia Telluride, Hyundai Palisade, Subaru Ascent, Volkswagen Atlas (see VW Atlas sales), and the Mazda CX-9.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| FORD EXPLORER | +5.64% | 56,310 | 53,306 | 21% | 21% |
| TOYOTA HIGHLANDER | -8.99% | 47,890 | 52,621 | 18% | 21% |
| CHEVROLET TRAVERSE | -12.06% | 30,095 | 34,223 | 11% | 13% |
| HONDA PILOT | -27.49% | 23,898 | 32,957 | 9% | 13% |
| NISSAN PATHFINDER | +4.25% | 18,092 | 17,354 | 7% | 7% |
| DODGE DURANGO | +4.62% | 17,805 | 17,019 | 7% | 7% |
| KIA TELLURIDE | +211.88% | 16,826 | 5,395 | 6% | 2% |
| HYUNDAI PALISADE | * | 16,333 | * | 6% | 0% |
| SUBARU ASCENT | -18.08% | 15,624 | 19,073 | 6% | 7% |
| VOLKSWAGEN ATLAS | -3.58% | 15,407 | 15,979 | 6% | 6% |
| MAZDA CX-9 | +12.48% | 7,219 | 6,418 | 3% | 3% |
| TOTAL | +4.39% | 265,499 | 254,345 |
The Traverse held an 11 percent segment share during the quarter, behind the 21 percent held by the Ford Explorer/Police Interceptor Utility and 18 percent held by the Toyota Highlander. All other competitors held less than 10 percent segment share.
The three-row, large crossover segment expanded 4 percent to 264,370 units in Q1 2020.
For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Traverse – either in price, seating capacity, or both. These smaller crossovers are often cross-shopped with full-size crossover SUVs, such as:
- Midsize crossovers that offer three rows, including as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
- Midsize crossovers with two rows of seating sold at a similar price point to the Traverse, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe
Sales Numbers - Overlapping Crossover Sales - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| JEEP GRAND CHEROKEE | -13.27% | 50,083 | 57,749 |
| FORD EDGE | -4.27% | 29,599 | 30,920 |
| CHEVROLET BLAZER | +632.51% | 22,144 | 3,023 |
| HYUNDAI SANTA FE | -27.98% | 20,658 | 28,683 |
| KIA SORENTO | -23.56% | 18,055 | 23,619 |
| GMC ACADIA | -43.31% | 17,686 | 31,200 |
| NISSAN MURANO | +33.71% | 15,683 | 11,729 |
| MITSUBISHI OUTLANDER | -6.78% | 12,809 | 13,740 |
The GM Authority Take
The decrease in Chevrolet Traverse sales during the first quarter of 2020 is very surprising given that the vehicle is still relatively new and highly competitive in its segment. Though the 15 percent sales dip in Q4 2019 was directly explained by the 40 day-long UAW strike, it’s unclear what caused the 12 percent slide in Q1 2020.
Potential reasons could include increased competition from new entrants, such as the new Kia and Hyundai offerings or the all-new 2020 Ford Explorer, potentially indicating that the reason for the decline is product-related. Luckily, the Chevrolet Traverse will receive a refresh in the near future. That refresh, which includes new front and rear fascias as well as a few minor updates throughout the cabin, was initially planned and announced for the 2021 model year. However, due to the ongoing COVID-19 pandemic, the updates have been pushed back by one model year, and will now launch for the 2022 Chevrolet Traverse.
About The Numbers
- All percent change figures compared to Chevrolet Traverse sales for Q1 2019
- In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
- For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
Subscribe to GM Authority for more Chevrolet Traverse news, Chevrolet news, and around-the-clock GM news coverage.
GM Q1 2020 sales numbers:- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
No Comments yet