Chevrolet Traverse sales decreased in the United States and Mexico during the first quarter of 2019.
Chevrolet Traverse Sales - Q1 2019 - United StatesIn the United States, Chevrolet Traverse deliveries totaled 34,223 units in Q1 2019, a decrease of about 10 percent compared to 38,198 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Chevrolet Traverse Sales - Q1 2019 - MexicoIn Mexico, Chevrolet Traverse deliveries totaled 184 units in Q1 2019, a decrease of about 38 percent compared to 295 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
After a 14 percent growth in the fourth quarter of 2018, Chevrolet Traverse sales slowed during Q1 2019. But despite the decrease in sales volume, the Traverse still managed to move up one spot in the sales rankings, from fourth to third place.
The performance puts the full-size Chevy crossover in third place in its segment, behind the Ford Explorer (see Ford Explorer sales) and its police-duty twin – the Police Interceptor Utility (see Police Interceptor Utility sales), which maintained its first place position. The Toyota Highlander was second in the segment, followed by the Traverse. Trailing the Traverse were the Honda Pilot, all-new Subaru Ascent, Nissan Pathfinder, Volkswagen Atlas (see VW Atlas sales), Dodge Durango (see Dodge Durango sales), Mazda CX-9 (see Mazda CX-9 sales), and the all-new Kia Telluride, which is just now launching across the U.S.
Sales Numbers - Mainstream Full-Size Crossovers - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
|FORD POLICE INTERCEPTOR UTILITY||-0.66%||8,616||8,673||3%||3%|
The mainstream full-size crossover segment grew 5.66 percent in Q1 2019, with 262,961 units sold compared to 248,876 units sold in the first quarter of 2018.
The Traverse held 13 percent market share during the quarter, behind the combined 23 percent held by the Explorer/Police Interceptor Utility and 20 percent held by the Toyota Highlander.
For informational and comparative purposes, we are also providing sales figures for midsize and midsize-plus crossover SUV models that overlap with full-size crossover SUVs like the Traverse, either in price, seating capacity or both. In other words, these not-quite-full-size crossovers are often cross-shopped with full-size crossover SUVs. These models include:
- GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander – which are midsize crossovers with three rows
- Jeep Grand Cherokee (see Jeep Grand Cherokee sales), Nissan Murano, Ford Edge, Chevrolet Blazer, and the new Hyundai Santa Fe, which have two rows of seating but are sold at a similar price point to the Traverse and therefore overlap the full-size crossover segment
Sales Numbers - Overlapping Crossover Sales - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18|
The GM Authority Take
The decline in Chevrolet Traverse sales during the first quarter isn’t great news, especially when taking into account the fact that the segment experienced a 5.6 percent growth during the time period. Though only two competing models – the Dodge Durango and Volkswagen Atlas – posted sales increases, two all-new entries – the Subaru Ascent and Kia Telluride – came in to take share from existing players.
We believe that the decline in Chevrolet Traverse sales during the first quarter was caused by a combination of the following factors:
- Lack of significant manufacturer incentives relative to the competition
- Stronger competition delivering a more modern product (Kia, Subaru)
It’s worth noting that the impending launch of the upcoming 2020 Ford Explorer could be stifling sales of the perennial segment sales leader, as some buyers hold out for the arrival of the 2020 Explorer, which moves to a rear-drive architecture. Given these circumstances, it will be interesting to watch Chevrolet Traverse sales performance during the rest of the year.
About The Numbers
- All percent change figures compared to Chevrolet Traverse Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- Ford Police Interceptor Utility is the police version of the Ford Explorer; Police Interceptor Utility sales are not included in the Explorer line item
About Chevrolet Traverse
The Chevrolet Traverse is a full-size crossover utility vehicle (CUV). It is the biggest Chevrolet crossover currently offered, slotting above the subcompact Chevrolet Trax and compact Chevrolet Equinox. It will also slot above the much-rumored, future Chevrolet Blazer.
The current model was introduced for the 2018 model year and represents the second generation of the Traverse nameplate. It rides on the extended-length GM C1 platform shared with the second-generation Buick Enclave. A shorter variant of the same platform underpins the second-gen GMC Acadia, first-gen Cadillac XT5 and all-new 2019 Chevy Blazer.
Compared to its first-generation predecessor, the second-gen Traverse is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including High Country and RS - neither of which were present on the first-generation model.
Related News & Info
- GM news
- GM forums
- Chevrolet Traverse info
- Running GM sales results