Chevy Traverse Sales Place Third In Segment During Q4 2020

Chevy Traverse sales increased in the United States, Canada, and South Korea, yet decreased in Mexico during the fourth quarter of 2020.

Chevrolet Traverse Sales - Q4 2020 - United States

In the United States, Chevrolet Traverse deliveries totaled 41,534 units in Q4 2020, an increase of about 23 percent compared to 33,631 units sold in Q4 2019.

During the complete 2020 calendar year, Traverse sales decreased about 15 percent to 125,546 units.

Chevrolet Traverse Sales - Q4 2020 - Canada

In Canada, Chevrolet Traverse deliveries totaled 1,212 units in Q4 2020, an increase of about 9 percent compared to 1,109 units sold in Q4 2019.

During the complete 2020 calendar year, Traverse sales decreased about 14 percent to 5,319 units.

Chevrolet Traverse Sales - Q4 2020 - South Korea

In South Korea, Chevrolet Traverse deliveries totaled 871 units in Q4 2020, an increase of about 18 percent compared to 738 units sold in Q4 2019.

During the complete 2020 calendar year, Traverse sales increased about 379 percent to 4,035 units.

Chevrolet Traverse Sales - Q4 2020 - Mexico

In Mexico, Chevrolet Traverse deliveries totaled 144 units in Q4 2020, a decrease of about 13 percent compared to 165 units sold in Q4 2019.

During the complete 2020 calendar year, Traverse sales decreased about 41 percent to 430 units.

Chevrolet Traverse Sales - Q4 2020 - Russia

In Russia, Chevrolet Traverse deliveries totaled 26 units in Q4 2020, an increase of about 37 percent compared to 19 units sold in Q4 2019.

During the complete 2020 calendar year, Traverse sales were flat at 0 units.

Competitive Sales Comparison (USA)

The rebound in Chevy Traverse sales during Q4 2020 moves the large crossover to third place in its segment by sales volume, behind the Toyota Highlander in first and Ford Explorer in second (see running Ford Explorer sales). The increase in Traverse sales during Q4 follows a 23 percent decline in Q3 2020, 42 percent drop in Q2 2020, 12 percent drop in Q1 2020, 15 percent drop in Q4 2019, 25 percent growth in Q3 2019, slight growth in Q2 2019, and a 10 percent decline in Q1 2019.

The Traverse outsold all other segment contenders, including the Honda Pilot, Volkswagen Atlas (see VW Atlas sales), Kia Telluride, Hyundai Palisade, Subaru Ascent, Dodge Durango, Nissan Pathfinder, and Mazda CX-9.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q4 2020 - United States

The Traverse held a 12 percent segment share during the quarter, behind the 21 percent commanded by the Toyota Highlander and 19 percent held by the Ford Explorer (which includes the Police Interceptor Utility). All other competitors held a segment share of 10 percent or less.

The large, three-row crossover segment expanded nearly 17 percent to 342,805 units in Q4 2020, meaning Chevy Traverse sales outperformed the segment average.

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For informational and comparative purposes, we are also providing sales figures for midsize crossover models that overlap with large crossovers like the Traverse – either in price or seating capacity. These smaller crossovers are often cross-shopped with full-size crossovers like the Traverse, and include:

• Midsize crossovers that offer three rows, including as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
• Midsize crossovers with two rows of seating sold at a similar price point to the Traverse, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe

Sales Numbers - Overlapping Crossover Sales - Q4 2020 - United States

The GM Authority Take

The rebound in Chevy Traverse sales during the fourth quarter of 2020 is a welcome shift in momentum following a turbulent sales performance throughout most of the 2020 calendar year due to the COVID-19 pandemic, which diminished customer demand as well as negatively impacted supply. In Q3 2020, the faster-than-average decrease in Traverse sales volume was attributable to supply issues associated with the vehicle not having fully recovered from the 40 day-long UAW strike during Q4 2019, followed by the two month-long production stoppage caused by COVID-19. As such, a stabilized inventory could have boosted sales for the final quarter of the year.

We expect Chevy Traverse sales to continue growing going forward. The model will soon receive a midcycle refresh, consisting of new front and rear fascias as well as several updates throughout the cabin. The refresh, otherwise known as a Mid-Cycle Enhancement (MCE), was initially planned and announced for the 2021 model year. However, complications brought about by the COVID-19 pandemic caused the update to be pushed back by one model year, so the Traverse refresh will now launch for the 2022 Chevrolet Traverse.

Additionally, increased competition from new entrants, such as the new Kia and Hyundai offerings as well as the new Ford Explorer and Toyota Highlander will make growing a challenge.

About The Numbers

• All percent change figures compared to Chevy Traverse sales for Q4 2019, unless noted otherwise
• In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
• For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.

GM Q4 2020 sales reports:

• GM Q4 2020 sales U.S.A.
  • Chevrolet sales Q4 2020 U.S.A.
  • Cadillac sales Q4 2020 U.S.A.
  • Buick sales Q4 2020 U.S.A.
  • GMC sales Q4 2020 U.S.A.
• GM Canada sales Q4 2020
  • Chevrolet Canada sales Q4 2020
  • Cadillac Canada sales Q4 2020
  • Buick Canada sales Q4 2020
  • GMC Canada sales Q4 2020
• GM Mexico sales Q4 2020
  • GM Mexico sales October 2020
    • Chevrolet Mexico October 2020 sales
    • Buick Mexico October 2020 sales
    • GMC Mexico October 2020 sales
    • Cadillac Mexico October 2020 sales
  • GM Mexico sales November 2020
    • Chevrolet Mexico November 2020 sales
    • Buick Mexico November 2020 sales
    • GMC Mexico November 2020 sales
    • Cadillac Mexico November 2020 sales
  • GM Mexico sales December 2020
    • Chevrolet Mexico December 2020 sales
    • Buick Mexico December 2020 sales
    • GMC Mexico December 2020 sales
    • Cadillac Mexico December 2020 sales
• GM China sales Q4 2020
  • Chevrolet China Q4 2020 sales
  • Buick China Q4 2020 sales
  • Cadillac China Q4 2020 sales
• GM Brazil sales Q4 2020
  • Chevrolet Brazil October 2020 sales
  • Chevrolet Brazil November 2020 sales
  • Chevrolet Brazil December 2020 sales
• GM Argentina sales Q4 2020
  • Chevrolet Argentina October 2020 sales
  • Chevrolet Argentina November 2020 sales
  • Chevrolet Argentina December 2020 sales
• GM South Korea sales Q4 2020
  • GM South Korea October 2020 sales
    • Chevrolet South Korea October 2020 sales
    • Cadillac South Korea October 2020 sales
  • GM South Korea November 2020 sales
    • Chevrolet South Korea November 2020 sales
    • Cadillac South Korea November 2020 sales
  • GM South Korea December 2020 sales
    • Chevrolet South Korea December 2020 sales
    • Cadillac South Korea December 2020 sales
• GM Russia sales Q4 2020
  • GM Russia sales October 2020
  • GM Russia sales November 2020
  • GM Russia sales December 2020