GM truck sales fell by 1 percent to 220,735 units during the first quarter of 2021.
Sales Numbers - GM Truck Sales - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| CHEVROLET COLORADO | +12.38% | 24,083 | 21,430 | 11% | 10% |
| GMC CANYON | +59.36% | 7,144 | 4,483 | 3% | 2% |
| CHEVROLET SILVERADO | -12.54% | 126,591 | 144,734 | 57% | 65% |
| GMC SIERRA | +18.69% | 62,917 | 53,009 | 29% | 24% |
| TOTAL | -1.31% | 220,735 | 223,656 |
Three of four GM truck nameplates experienced an increase in overall sales, with the Canyon leading the way with a 59 percent jump to 7,144 units. While the Canyon managed to post the largest increase in its segment, it still trailed all other contenders in last place in the midsize pickup truck segment. We attribute the substantial jump in Canyon sales to better availability as well as well-received updates to the 2021 GMC Canyon.
Meanwhile, the Canyon’s corporate sibling, the Chevy Colorado, saw sales climb over 12 percent to 24,083 percent. The results were good enough to land the Colorado in third place in the midsize pickup truck segment, less than 100 units shy of the second-place Ford Ranger.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | +23.89% | 66,449 | 53,636 | 44% | 43% |
| FORD RANGER | +15.19% | 24,166 | 20,980 | 16% | 17% |
| CHEVROLET COLORADO | +12.38% | 24,083 | 21,430 | 16% | 17% |
| JEEP GLADIATOR | +23.35% | 18,822 | 15,259 | 12% | 12% |
| NISSAN FRONTIER | +4.86% | 10,780 | 10,280 | 7% | 8% |
| GMC CANYON | +59.36% | 7,144 | 4,483 | 5% | 4% |
| TOTAL | +20.13% | 151,444 | 126,068 |
Combining Canyon and Colorado sales allows GM to take second place in its segment, though the combined total is still less than half the number of first-placed Toyota Tacoma.
Sales Numbers - GM Midsize Pickup Trucks - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| CHEVROLET COLORADO | +12.38% | 24,083 | 21,430 | 77% | 83% |
| GMC CANYON | +59.36% | 7,144 | 4,483 | 23% | 17% |
| TOTAL | +20.51% | 31,227 | 25,913 |
Chevrolet Silverado Sales Detail - Q1 2021 - USA
| Model | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| Total | -12.5% | 126,591 | 144,734 |
| Silverado LD | -19.7% | 90,705 | 112,925 |
| Silverado HD | +10.5% | 33,999 | 30,773 |
| Silverado MD | +82.1% | 1,887 | 1,036 |
The Chevy Silverado was the only GM truck to experience a drop in overall sales volume, with a decline of nearly 13 percent to 126,591 units. Notably, sales of the Silverado Heavy Duty and Medium Duty models increased 11 percent and 82 percent, respectively, while Silverado Light Duty sales dropped almost 20 percent. The results place the Silverado in third place in its competitive set, behind the Ford F-Series and Ram pickup.
GMC Sierra Sales Detail - Q1 2021 - USA
| Model | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| Total | +18.7% | 62,917 | 53,009 |
| Sierra LD | +13.6% | 45,257 | 39,841 |
| Sierra HD | +34.1% | 17,660 | 13,168 |
With an increase of just under 19 percent, GMC Sierra sales experienced the second-largest growth amongst GM truck offerings (after the GMC Canyon). The results were good enough to increase the nameplate’s segment share from 10 to 11 percent compared to Q1 2020. The Sierra came in fourth from a sales volume standpoint in the full-size pickup truck segment, trailing its corporate cousin, the Chevy Silverado – which took third place.
Full-Size Pickup Truck Sales - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +9.24% | 203,797 | 186,562 | 36% | 35% |
| RAM RAM PICKUP | +15.55% | 148,836 | 128,805 | 26% | 24% |
| CHEVROLET SILVERADO | -12.54% | 126,591 | 144,734 | 22% | 27% |
| GMC SIERRA | +18.69% | 62,917 | 53,009 | 11% | 10% |
| TOYOTA TUNDRA | -11.65% | 19,134 | 21,658 | 3% | 4% |
| NISSAN TITAN | +30.20% | 7,463 | 5,732 | 1% | 1% |
| TOTAL | +5.22% | 568,738 | 540,500 |
Combining Chevy Silverado sales with GMC Sierra sales places GM as the second best-selling purveyor of full-size pickups in America, overtaking Ram by about 20,000 units while lagging behind Ford by an equal margin.
GM Full-Size Pickup Sales - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -12.54% | 126,591 | 144,734 | 67% | 73% |
| GMC SIERRA | +18.69% | 62,917 | 53,009 | 33% | 27% |
| TOTAL | -4.16% | 189,508 | 197,743 |
About The Numbers
- All percent change figures compared to GM Truck sales for Q1 2020, unless noted otherwise
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
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Comments
Sales might be down 1% but profits are up for everyone involved. Lower rebates from the manufacturer and most dealers are not discounting them. Why should they? They can’t get enough.
Ugly and Hideous looking do not sell. Neither does poor customer satisfaction.
Says you, but according to JD Power GM does pretty well in their Customer Service Index, and Sales Satisfaction Index.
I don’t care what some paid org say’s. As a customer I am not happy. Hell, I’m going on the 4th window regulator in less than 60 k miles. My 1966 car is on the original regulator.
I guess that explains why Toyota and Nissan full size garner a whole 4% of the market…
The canyon update looks very nice in person, much better than previous years. The Colorado looks better too. Now if they get the interior right on the new ones in 2023 sales will increase even more.
What do you expect with that cheap, crappy interior. Also, put the damn mirrors back up where the belong, they look stupid now.
I think these number are a bit meaningless considering the component shortages affecting everyone. For example, Ford has thousands of incomplete trucks parked in and around Detroit that I’m sure they could have sold if they had the parts to complete. I was in the Flint plant last night, and they are just barely getting enough stuff to keep running and are worried it will hit them soon too. I have pushed our new truck purchases out because I can’t get what I want, and the prices for new or nearly new trucks are just nuts right now. It’s not a normal market.