GMC Sierra Sales Grow 19 Percent During Q1 2021
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GMC Sierra sales increased in the United States and Canada while decreasing in Mexico during the first quarter of 2021.
GMC Sierra Sales - Q1 2021 - United States
In the United States, GMC Sierra deliveries totaled 62,917 units in Q1 2021, an increase of about 19 percent compared to 53,009 units sold in Q1 2020. Sierra 1500 (LD) sales fell 0.7 percent to 47,397 units, while Sierra HD sales (2500HD and 3500HD) increased 10.6 percent to 20,415 units.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| SIERRA | +18.69% | 62,917 | 53,009 |
GMC Sierra Sales Detail - Q1 2021 - USA
| Model | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| Total | +18.7% | 62,917 | 53,009 |
| Sierra LD | +13.6% | 45,257 | 39,841 |
| Sierra HD | +34.1% | 17,660 | 13,168 |
GMC Sierra Sales - Q1 2021 - Canada
In Canada, GMC Sierra deliveries totaled 16,670 units in Q1 2021, an increase of about 41 percent compared to 11,814 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| SIERRA | +41.10% | 16,670 | 11,814 |
GMC Sierra Sales - Q1 2021 - Mexico
In Mexico, GMC Sierra deliveries totaled 593 units in Q1 2021, a decrease of about 11 percent compared to 670 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| SIERRA | -11.49% | 593 | 670 |
Competitive Sales Comparison (USA)
The 19 percent increase in GMC Sierra sales kept the full-size pickup truck line in fourth place during Q1 2021. Big Red’s truck trailed the Ford F-Series (see running Ford F-series sales) in first place (by a margin of nearly 150,000 units), the Ram Pickup in second, and the Sierra’s own corporate cousin – the Chevrolet Silverado – in third place (see running Chevy Silverado sales). The Sierra outsold the remaining segment contenders on a combined basis, including the Toyota Tundra and Nissan Titan.
Sales Numbers - Full-Size Mainstream Pickup Trucks - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +9.24% | 203,797 | 186,562 | 36% | 35% |
| RAM RAM PICKUP | +15.55% | 148,836 | 128,805 | 26% | 24% |
| CHEVROLET SILVERADO | -12.54% | 126,591 | 144,734 | 22% | 27% |
| GMC SIERRA | +18.69% | 62,917 | 53,009 | 11% | 10% |
| TOYOTA TUNDRA | -11.65% | 19,134 | 21,658 | 3% | 4% |
| NISSAN TITAN | +30.20% | 7,463 | 5,732 | 1% | 1% |
| TOTAL | +5.22% | 568,738 | 540,500 |
The 19 percent jump in Sierra sales volume allowed it to outperform the segment average growth rate as well as the year-over-year deltas of all other contenders, except the Nissan Titan, which managed to post a 30 percent increase. The Chevrolet Silverado posted the largest segment decline of 13 percent, while the Toyota Tundra reported a 12 percent decrease. The Ram and F-Series saw sales volume increase 16 percent and 9 percent, respectively.
The Sierra saw its segment share increase to 11 percent compared to 10 percent during Q1 2020. The only other models in the segment to post an increase in segment share during the quarter were the F-Series and Ram Pickup.
The full-size pickup truck segment expanded 5 percent to 568,738 units in Q1 2021, meaning that Sierra sales significantly outperformed the segment average.
We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| RIDGELINE | +54.71% | 12,570 | 8,125 |
Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -12.54% | 126,591 | 144,734 | 67% | 73% |
| GMC SIERRA | +18.69% | 62,917 | 53,009 | 33% | 27% |
| TOTAL | -4.16% | 189,508 | 197,743 |
It’s also worth noting that the two full-size GM trucks – the Sierra and Silverado – recorded 189,508 combined deliveries during the quarter. That makes GM the second best-selling purveyor of full-size pickup trucks, trailing Ford by 14,289 units.
The GM Authority Take
The healthy increase in GMC Sierra sales during the first quarter of 2021 injects even more momentum into the nameplate, since the results follow a 14 percent increase in Q4 2020, a 2 percent rebound in Q3 2020 and a 5 percent decrease in Q2 2020, and a very impressive 31 percent increase during Q1 2020.
During Q1 2021, the Sierra HD was responsible for the uptick in overall Sierra sales volume, since Sierra 1500 deliveries posted a slight decline of less than one percent.
GMC Sierra sales should continue to climb during 2021, though the ongoing microchip shortage might tamper with that forecast.
We should also highlight the fact that interest in and sales of the GMC Sierra will likely improve even further after the 2022 model year refresh, due to launch later this year. See more details on the 2022 GMC Sierra.
GM Q1 2021 sales reports:- GM Q1 2021 sales USA
- Chevrolet sales Q1 2021 USA
- Cadillac sales Q1 2021 USA
- Buick sales Q1 2021 USA
- GMC sales Q1 2021 USA
- GM car sales Q1 2021 USA
- GM crossover sales Q1 2021 USA
- GM truck sales Q1 2021 USA
- GM SUV sales Q1 2021 USA
- GM Canada sales Q1 2021
- Chevrolet Canada sales Q1 2021
- Cadillac Canada sales Q1 2021
- Buick Canada sales Q1 2021
- GMC Canada sales Q1 2021
- GM Mexico sales Q1 2021
- GM Mexico sales January 2021
- Chevrolet Mexico January 2021 sales
- Buick Mexico January 2021 sales
- GMC Mexico January 2021 sales
- Cadillac Mexico January 2021 sales
- GM Mexico sales February 2021
- Chevrolet Mexico February 2021 sales
- Buick Mexico February 2021 sales
- GMC Mexico February 2021 sales
- Cadillac Mexico February 2021 sales
- GM Mexico sales March 2021
- Chevrolet Mexico March 2021 sales
- Buick Mexico March 2021 sales
- GMC Mexico March 2021 sales
- Cadillac Mexico March 2021 sales
- GM Mexico sales January 2021
- GM China sales Q1 2021
- Chevrolet China Q1 2021 sales
- Buick China Q1 2021 sales
- Cadillac China Q1 2021 sales
- GM Brazil sales Q1 2021
- GM Argentina sales Q1 2021
- GM Chile sales Q1 2021
- Chevrolet Chile January 2021 sales
- Chevrolet Chile February 2021 sales
- Chevrolet Chile March 2021 sales
- GM South Korea sales Q1 2021
- GM South Korea January 2021 sales
- Chevrolet South Korea January 2021 sales
- Cadillac South Korea January 2021 sales
- GM South Korea February 2021 sales
- Chevrolet South Korea February 2021 sales
- Cadillac South Korea February 2021 sales
- GM South Korea March 2021 sales
- Chevrolet South Korea March 2021 sales
- Cadillac South Korea March 2021 sales
- GM South Korea January 2021 sales
- GM Russia sales Q1 2021
- GM Russia sales January 2021
- GM Russia sales February 2021
- GM Russia sales March 2021
- GM Q1 2021 sales by vehicle type
- All percent change figures compared to GMC Sierra Q1 2020 sales, unless noted otherwise
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
Sierra News
-
GM Trucks Less Safe Than Others, According To Consumer Reports
Due to their low braking and emergency handling scores.
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I miss my old GMC Sierra. It was the the first new vehicle that I bought in 1997 and she was the best hunting truck that I have ever had. Old Blue will be hard to replace.
Sales would be much better if they replaced cheap, crappy interior!
I am going to (as well as many others) laugh our asses off when sales stay flat and showed it had zero to do with the interior, all your babbling just reaffirms how, to put it nicely, flat out wrong you are; there are better choices of words for your Childish antics. The current interior is a fantastic truck interior and not many want a fancy car interior that is poorly laid out for Truck duty and isn’t durable enough to last (which is exactly what a fancy interior can’t accomplish).
I am with you 100%.The constant whining about the interior is pathetic.The layout is practical & functional.If you want a full widescreen tv in your dashboard with faux cheap & crappy looking wood trim with shiny knobs,then go for it or if you want wasted space in your console where the shifter is located but you can fold it away,go for it. The interior topic is just tired.
I find it hard to believe ANY sales have increased … why … you can’t find inventory. I’m looking for a specific color of AT4 … there are three within 500-miles. Or shall I say “were”. The day they hit the GMC online inventory, they’re already sold (yesterday a dealer 120-miles away told me theirs was sold before it hit the lot – and that “almost all” of them are that way).
Another dealer that is 235-miles away from me (their Internet sales woman & a showroom salesman) BOTH told me they can’t get inventory. A 3rd dealer told me “it’ll get worse before it gets better”. We all know the reason – microchip shortages due to fires & the pandemic … production line shutdowns from microchip shortages, parts shortages – and pandemic shutdowns of the lines.
My point. Well, I have several. But most of all I fear minuscule inventories will become the norm because it’s good for the manufacturer, it’s better not to carry 45-day inventories AND there is zero negotiation. If you’re *NOT* willing to pay full sticker price AND/OR they lowball your trade, there is another customer that is already at the dealership and is standing right behind you who will pay full sticker AND take the lowball trade offer.
Manufacturers learned from the “Automotive Pandemic Equation”:
Low Supply/High demand = Low Inventories + Much Higher Profits
Minuscule inventories are not good for the makers or the dealers. A manufacturer doesn’t make any more on a car when a dealer sells it at sticker, then when they sell at a discount. If demand’s higher, the makers may not have to offer as many incentives, but the incentives are already built into the sticker price ahead of time.
The dealers aren’t happy about the current situation, and they’re not selling any trucks at sticker. It doesn’t do a dealer any good to have reduced inventory, and have only one vehicle to sell at sticker, when they have 10 people wanting to buy cars. When you figure in financing, extended warranties, and other dealer ad on’s and income streams that come from selling a new car, there’s a lot more money to be made by selling 10 cars at a discount, compared to one at sticker.
Also, no dealer is low balling trades, the opposite’s true, used car values are way up. The lack of new cars and trucks to sell, is effecting the used market too. When dealers don’t have new vehicles to sell, people aren’t trading in used ones, leaving dealer’s with very little new or used inventory. Dealers are over paying for trades, because they need vehicles to sell.
I just bought a new 1500 Denali, that I traded a 2016 GMC SLT 1500 crew cab in on. I usually replace my trucks every 3 to 4 years, but I absolutely loved the SLT, and kept it longer than usual. I did consider trading it a year ago, and was offered what I thought was a fair trade for it at the time, but then the pandemic hit, effecting my business, and I decided to wait. I wasn’t planning on replacing it now either, I was going to wait for the fall, but with used values so high, I talked to my dealer. He gave me $5000 more for the truck than he offered a year ago. I ordered the Denali in January and got it last week. In spite of being the largest seller of Chevrolet & GMC trucks in the area, they’re getting almost no trucks for inventory. With the current shortage of trucks, GM is giving priority to paid orders, and only sporadically filling stock orders. This is leaving dealers with very little inventory, and giving buyers little choice beyond ordering. This is probably why you’re finding “in transit” AT4’s are already sold, most of them were probably placed as sold orders.
I know, that’s why I had to order mine, there were none like I wanted in the state, everything coming in was already sold. It’s a different world nowadays, and the shortage of building materials for the trucks has really hurt GM as well. Shortages on chips, relays, power running boards, bed and tailgate lights, certain mechanical parts, and others have all held up production. Several suppliers were shut down or only working a minimal staff due to the Covid-19 pandemic. I finally put out a web crawler with all my desired options and received 7 replies with prices for a new truck. I was surprised at the difference. One dealer about 500 miles from me was just under $5,000 cheaper than I could buy it locally so I went with them. A plane ticket isn’t that much.
They can thank me a little for their increase in sales as I’m expecting a new loaded Denali 2500 HD Duramax I ordered in two weeks. I had my 2008 Silverado for 10 years and was offered nearly as much as I paid for it originally so I just had to sell it and was planning on purchasing a 2019 or 2020 used one but at the prices, people were asking, it wasn’t much more to order a brand new one just the way I wanted and get the full factory warranty. I loved that 2008 and only hope this new one lives up to the power and durability of my old one. That thing was a beast and really got good fuel economy. I would pull my 16,000 lb. 5th wheel with no problems over the mountains and still average 14 mpg, staying with the flow of traffic and I’m not talking about the trucks, either. Empty, if I kept my foot out of it, I normally ran in the 18 – 20 mpg range. I did have an aftermarket intake air, intercooler, up and, downpipes on it, and a pusher fuel pump but no chip or controller. I will probably do the same with this one eventually.