Chevrolet Spark sales increased in the United States, Canada, and Mexico while decreasing in South Korea during the fourth quarter of 2019.
Chevrolet Spark Sales - Q4 2019 - United States
In the United States, Chevrolet Spark deliveries totaled 11,016 units in Q4 2019, an increase of about 113 percent compared to 5,174 units sold in Q4 2018.During the complete 2019 calendar year, Spark sales increased about 33 percent to 31,281 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| SPARK | +112.91% | 11,016 | 5,174 | +32.54% | 31,281 | 23,602 |
Chevrolet Spark Sales - Q4 2019 - Canada
In Canada, Chevrolet Spark deliveries totaled 1,597 units in Q4 2019, an increase of about 129 percent compared to 697 units sold in Q4 2018.During the complete 2019 calendar year, Spark sales increased about 54 percent to 7,582 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| SPARK | +129.12% | 1,597 | 697 | +53.79% | 7,582 | 4,930 |
Chevrolet Spark Sales - Q4 2019 - Mexico
In Mexico, Chevrolet Spark deliveries totaled 2,704 units in Q4 2019, an increase of about 8 percent compared to 2,505 units sold in Q4 2018.During the complete 2019 calendar year, Spark sales decreased about 3 percent to 10,243 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| SPARK | +7.94% | 2,704 | 2,505 | -3.34% | 10,243 | 10,597 |
Chevrolet Spark Sales - Q4 2019 - South Korea
In South Korea, Chevrolet Spark deliveries totaled 10,072 units in Q4 2019, a decrease of about 22 percent compared to 12,948 units sold in Q4 2018.During the complete 2019 calendar year, Spark sales increased about 16 percent to 35,513 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| SPARK | -22.21% | 10,072 | 12,948 | +15.86% | 35,513 | 30,651 |
Competitive Sales Comparison
U.S. Chevrolet Spark sales outperformed their segment during the fourth quarter of 2019, with the diminutive hatchback reclaiming the title of best-selling model in its segment. The Spark managed to grow its sales volume by 113 percent for a 63 percent segment share, compared to 33 percent for the Mitsubishi Mirage and a mere 4 percent for the Fiat 500, which has been discontinued in the U.S. market after the 2019 model year.
Sales Numbers - Mainstream City Cars - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SPARK | +112.91% | 11,016 | 5,174 | 63% | 44% | +32.54% | 31,281 | 23,602 |
| MITSUBISHI MIRAGE | +15.78% | 5,789 | 5,000 | 33% | 42% | +10.90% | 26,966 | 24,316 |
| FIAT 500 | -57.71% | 699 | 1,653 | 4% | 14% | -39.16% | 3,267 | 5,370 |
| TOTAL | +48.00% | 17,504 | 11,827 | +15.44% | 61,514 | 53,288 |
The mainstream city car segment expanded 48 percent to 17,504 units during Q4 2019.
The GM Authority Take
While Chevrolet Spark sales volume increased significantly in the fourth quarter, it’s important to note that the year-ago quarter saw extremely low sales of the model, with a 41 percent decline. The circumstance makes the significant increase in Q4 2019 deliveries is slightly less impressive. That said, Mitsubishi managed to grow sales of the Mirage by only 16 percent.
Sales in Canada grew 129 percent, which is more good news for Chevy’s small city car.
Meanwhile, South Korea sales continued to slide. We initially believed that this was a result of decreased consumer confidence in Chevrolet/GM following the automaker’s very public and negatively-perceived Korean restructuring efforts, which took place in the first several months of 2018. The actions resulted in the closure of one manufacturing facility – the GM Gunsan plant – as well as financial assistance by the Korean Development Bank. However, we no longer believe that perception-based issues related to the restructuring of GM Korea are behind the decline in Chevrolet Spark sales in the developed Asian market. Instead, it’s likely that Spark units built in Korea is being diverted to North America.
About The Numbers
- All percent change figures compared to Chevrolet Spark sales for Q4 2018
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
Comments
Hopefully GM has a new Spark in the pipeline as small car sales are growing. You need to have an attractive entry-level car to catch young buyers as well as something for people needing a second or even third car. Well done Chevrolet.
Dealers no longer have Cruze or Sonic to sell in Canada, and probably soon stateside too. If someone can’t afford Malibu, they have no choice but to push Spark.
(Trax is G2XX and cheaper than Malibu, but its starting MSRP is only $1,000 lower).
It would not surprise me if the replacement/continuation to Spark is a small battery version of the Bolt, or a continuation of BEV2 Bolt as a sedan while BEV3 Bolt replaces it.
With a starting price of $19,999 and a range of 150 miles, it would be the entry level car still.
Hence Spark would be Spark EV again, and fitting for its name.
Christopher Price
Newton’s 4th law of motion states “As Market share falls so do model options”
Let’s compare by market share
In Canada GM’s market share is now 14%; The Chevy Spark is the only small car they get
In the U.S. GM’s market share is 17% we get the Spark and Sonic
In Mexico GM’s market share is 20% they get the brand new Chevy Onix.
In Europe, GM’s market share fell to 7.5%. They sold Opel to PSA
In Australia GM’s market share fell to 4%. They’re shutting down Holden.
GM market share in Brazil is up to 23%. They’re now designing vehicles for GM.
See a pattern forming?
Well, I will say the more likely result is the Onix comes to the US and Canada once the Spark and Sonic run their course. It’s federalized and there’s no reason they can’t except trying to price discriminate.
It could well be Onix becomes the US entry level car and Spark goes away – or becomes a cheap Bolt (Chrysler is betting big on that strategy with the Chrysler Voyager sitting alongside Pacifica).
I have to disagree on the idea of discontinuation of the Spark. The Chevy Spark is the last car left that someone who makes min wage or is on SSI up to lower middle class incomes can afford. Any higher price and those incomes will solely be buying used cars or expect to put down thousands of dollars they may not have for a higher price point.
And if those people cant buy new cars then thats lost income for the company.
Until Someone can come up with a electric or hydrogen car that cost only $15,550, has a 300-400 miles range then keep that Spark in play or even better…bring back the Chevy Metro 2 door
If someone parked one of these in front of my house I would leave a note “park elsewhere next time you will be in the market for new tires”
@budlar: And you drive?
70.5 firebird formula 84 ss mc 04 silverado reg cab stepside 11 forte koup 18 silv crew
So was your post just being funny or why such a dig at the Spark? It’s a great little city car that does quite well in it’s segment.
I take it people must not like the Kia well I wanted a reasonably priced coupe to replace my 96 cutlass that I was tired of popping the hood or jacking up and it only had 125000 on it got it with 45000 on it and 10000 later the work began surprised I held on to it that long but even back in early 2000s coupes were out of style.The KIa has been reliable,handles like a go-cart w/ performance tires and is classified as mid-sized because of the interior room, feels like it has more leg room than the gutless had.
not my style and sister-in-law had on at service almost as much as she had her hands on the wheel almost qualified for lemon law dumped it after 10 mos could not even get close to trade value without dealer trying to make it up on the other end was told carfax looked like a gangsters rap sheet