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Chevrolet Brazil Sales Increase 9 Percent In December 2019

Chevrolet Brazil sales increased 9 percent to 45,296 units in December 2019. The performance enables GM to continue as Brazil’s best-selling automaker and Chevrolet to continue as the country’s best-selling automobile brand.

Individual model sales performance was as follows:

During the the complete 2019 calendar year, Chevrolet Brazil sales increased 10 percent to 475,684 units.

Sales Results - December 2019 - Brazil - Chevrolet

MODELDEC 2019 / DEC 2018DECEMBER 2019DECEMBER 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
BOLT EV* 1**7 *
CAMARO-66.67% 515+63.44%152 93
COBALT-68.27% 7862,477-39.02%13,103 21,488
CRUZE+38.18% 3,0042,174-8.73%23,149 25,363
EQUINOX-8.83% 413453-9.02%4,630 5,089
MONTANA-59.12% 5601,370-4.44%12,524 13,106
ONIX+60.02% 31,43119,642+27.37%268,066 210,458
PRISMA-80.66% 1,3046,742+2.77%73,721 71,735
S10+22.73% 3,6933,009+1.26%32,161 31,761
SPIN-28.17% 2,2953,195+12.58%28,361 25,192
TRACKER-25.82% 1,5232,053-37.42%16,333 26,100
TRAILBLAZER-37.04% 272432-12.80%3,360 3,853
CHEVROLET TOTAL+8.96% 45,29641,573+9.51%475,684 434,364

The GM Authority Take

After two consecutive months of contractions in sales, Chevrolet Brazil sales increased in a healthy manner in December. In fact, the 45,296 units delivered in the last month of the 2019 calendar year set a new sales record for Chevrolet and represented the best monthly performance in recent years. By increasing sales in ten of the twelve months, the year-to-date Chevrolet Brazil sales was 10 percent higher than performance in 2018.

Once again, the Chevrolet Onix was the undisputed protagonist of both December and entire 2019 calendar year. The subcompact car set a new sales record with 31,431 deliveries, the highest monthly figure since its introduction at the end of 2012. In addition, the Onix accounted for almost 70 percent of Chevrolet’s total sales volume in December as a result of the addition of the all-new Onix Plus sedan that saw 9,989 deliveries. This performance consolidates it as the best-selling vehicle in Brazil and throughout Latin America.

New 2020 Chevrolet Cruze LT

The Cruze and the S10 were the other two Chevrolet vehicles that saw sales increase during the month of December in Brazil. The performance of the compact car significantly improved during the first month of availability of the new Cruze LT, the new entry-level version that launched in the region in November.

Meanwhile, sales of the midsize pickup increased 23 percent, becoming the best-selling model in its segment during the month. The remainder of Chevrolet models saw sales decrease year-over-year.

About The Numbers

  • All percent change figures compared to Chevrolet Brazil sales for December 2018, except when noted

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. I live in Brazil. Cobalt was replaced by Onix Plus, GM will kill it soon, just like the Prisma, which is the old gen Onix sedan. Montana is a 1994-based car, I’m impressed GM build this thing even today. Cruze is performing well, close to the Civic. Camaro is being smashed by the Mustang.

    Reply
    1. The Cobalt is already done for:
      https://gmauthority.com/blog/2020/01/chevrolet-cobalt-production-ends-in-brazil/

      First-gen Onix will continue on as Joy:
      https://gmauthority.com/blog/2019/11/gm-relaunches-first-gen-onix-as-chevrolet-joy-in-brazil/

      A Montana replacement is in the works:
      https://gmauthority.com/blog/2018/12/gm-working-on-compact-chevrolet-unibody-pickup/

      Unfortunately, Cruze does not move enough sales units in Brazil thanks to lower cost alternatives in the same make, such as the Onix/Onix Plus.

      Camaro sales are being negatively impacted in Brazil by availability issues stemming from the UAW strike. Everyone in Brazil knows that between the Camaro and Mustang, the car to have is the Camaro. There’s a reason there’s an entire song dedicated to the vehicle:
      https://gmauthority.com/blog/2018/02/brazil-has-a-song-dedicated-to-a-yellow-camaro/
      Once availability improves, sales will pick back up.

      Reply

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