GMC Terrain Sales Down Five Percent But Still Outpaces VW Tiguan, Jeep Cherokee In Q3 2023

GMC Terrain sales decreased in the United States and Mexico and increased Canada during the third quarter of 2023.

GMC Terrain Sales - Q3 2023 - United States

In the United States, GMC Terrain deliveries totaled 17,003 units in Q3 2023, a decrease of about 5 percent compared to 17,917 units sold in Q3 2022.

In the first nine months of the year, Terrain sales decreased about 17 percent to 54,628 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
TERRAIN -5.10% 17,003 17,917 -16.75% 54,628 65,619

GMC Terrain Sales - Q3 2023 - Canada

In Canada, GMC Terrain deliveries totaled 4,072 units in Q3 2023, an increase of about 19 percent compared to 3,418 units sold in Q3 2022.

In the first nine months of the year, Terrain sales increased about 1 percent to 10,967 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
TERRAIN +19.13% 4,072 3,418 +0.52% 10,967 10,910

GMC Terrain Sales - Q3 2023 - Mexico

In Mexico, GMC Terrain deliveries totaled 501 units in Q3 2023, a decrease of about 8 percent compared to 546 units sold in Q3 2022.

In the first nine months of the year, Terrain sales increased about 4 percent to 1,650 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
TERRAIN -8.24% 501 546 +3.51% 1,650 1,594

Competitive Sales Comparison (USA)

GMC Terrain sales during the third quarter of 2023 place the Professional Grade brand’s compact crossover in 11th place among 16 entries in the mainstream compact crossover segment when ranked by sales volume. The Honda CR-V unseated the Toyota RAV4 for the first time in two years to take the top spot as sales jumped 59 percent to 98,654 units. Curiously, the same scenario took place this quarter in the midsize mainstream sedan segment, where the Chevy Malibu competes against the Accord and Camry. In that space, however, Honda took the mantle away from Toyota for the first time in more than a decade. Back to the Terrain’s pecking order: the Toyota RAV4 placed second with an eight percent uptick to 75,919 units, while the Nissan Rogue followed in third with a 49 percent bump to 63,346 units, and the Hyundai Tucson placed fourth with a 27 percent increase to 52,589 units. The Chevy Equinox (see running Chevy Equinox sales), the Terrain’s corporate cousin and D2 platform mate, took fifth with a four percent spurt to 48,291 units. The GMC Terrain (see running GMC Terrain sales), placed 11th with a five percent dip to 17,003 units.

Sales Numbers - Mainstream Compact Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
HONDA CR-V +58.90% 98,654 62,085 17% 13% +46.82% 262,351 178,687
TOYOTA RAV4 +8.35% 75,919 70,066 13% 14% -0.17% 302,831 303,341
NISSAN ROGUE +49.19% 63,346 42,460 11% 9% +62.21% 211,091 130,135
HYUNDAI TUCSON +26.56% 52,589 41,554 9% 9% +21.93% 153,180 125,625
CHEVROLET EQUINOX +3.53% 48,291 46,646 8% 10% -5.62% 154,142 163,324
SUBARU FORESTER +58.20% 45,035 28,468 8% 6% +33.93% 106,345 79,405
FORD ESCAPE +9.56% 38,774 35,391 7% 7% -5.21% 103,613 109,311
MAZDA CX-5 +4.95% 35,834 34,145 6% 7% -0.08% 115,855 115,949
KIA SPORTAGE -4.52% 35,695 37,383 6% 8% +19.89% 107,584 89,739
FORD BRONCO SPORT +55.09% 33,232 21,427 6% 4% +20.50% 96,375 79,976
GMC TERRAIN -5.10% 17,003 17,917 3% 4% -16.75% 54,628 65,619
VOLKSWAGEN TIGUAN -33.95% 16,914 25,608 3% 5% -13.42% 55,699 64,336
MITSUBISHI OUTLANDER +30.12% 9,340 7,178 2% 1% +9.98% 33,522 30,481
JEEP CHEROKEE -66.96% 3,798 11,495 1% 2% -25.40% 23,017 30,852
MITSUBISHI ECLIPSE CROSS +24.99% 3,311 2,649 1% 1% -8.58% 7,644 8,361
DODGE JOURNEY -96.81% 1 31 0% 0% -93.05% 13 187
TOTAL +19.24% 577,736 484,503 +13.49% 1,787,890 1,575,328

From a segment share standpoint, the Terrain earned a three percent share, down one percentage point year-over-year. The CR-V led with a 17 percent segment share, up four percentage points, while the RAV4 posted a 13 percent share, down one percentage point. The Rogue held an 11 percent share, up two percentage points, followed by the Tucson, which maintained a nine percent share. The Equinox earned an eight percent share, down two percentage points.

Combining GM’s two entries, the GMC Terrain and Chevy Equinox, accounted for 65,294 deliveries for an 11 percent segment share, enabling The General to edge past the Rogue for a third place finish.

GM Mainstream Compact Crossover Sales - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET EQUINOX +3.53% 48,291 46,646 74% 72% -5.62% 154,142 163,324
GMC TERRAIN -5.10% 17,003 17,917 26% 28% -16.75% 54,628 65,619
TOTAL +1.13% 65,294 64,563 -8.81% 208,770 228,943

Overall, the compact crossover segment grew about 19 percent to 577,736 units, meaning GMC Terrain sales significantly underperformed the segment average.

The GM Authority Take

We continue to attribute the poor performance of GMC Terrain sales to ongoing supply issues. Big Red’s compact crossover remains in demand but its sales volume is being stifled by supply issues stemming from producing the model and also getting enough units shipped from Mexico.

About GMC Terrain

The 2024 GMC Terrain arrives as the seventh model year of the second-generation compact crossover. It receives minimal changes, specifically losing two exterior paint colors.

The 2025 GMC Terrain is on the way as a new, next-generation model, arriving next year. Here’s what we know and expect regarding the 2025 Terrain.

A new Terrain on the horizon is good news since just a couple of weeks ago a redesigned 2025 Subaru Forester debuted as and Chevy Equinox and GMC Terrain rival.

Also of note is that GMC continues mulling a subcompact crossover below Terrain.

While future sales will certainly depend on the next-gen Terrain, GM’s biggest challenge is whether the automaker can build enough units of its current entry-level crossover to meet demand.

Redesigned, sixth-generation 2025 Subaru Forester

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

View Comments

  • Lately, I'm seeing more of these on the roads than Equinoxes. Living in a retiree-infused area, I'm thinking that folks go to the Buick dealer and get this instead of the Envision. But I shake my head every time. How do they see out of the rear? I'd NEVER. Incentives could be higher than the tiny ones at local Chevy dealers (you have to drive 150 miles to find big ones on Chevys).

  • was commented that if terrain and equinox sales combined ,they hold 3rd spot but that doesn't count fords escape and bronco sport combined 71+ sales, also gm entries are showing age, ready for redo,interiors need it

  • It's outpacing the Cherokee? That's great news. Good to know it's selling better than a vehicle that hasn't been produced since February.

  • One of the Terrains main issues is the lack of a performance engine. While the Equinox offers the 2.0T the Terrain is stuck with the 1.5T engine only. I am sure there is some strategic purpose (EPA/CARB Ratings...) for pulling the 2.0 a few years ago out of the Terrain, along with the diesel engine, but a lot of shoppers prefer the power of the 2.0 especially in the "Premium Brand" space. The Terrain is literally the least "Premium" of all the GMC lineup right now and has been for years. The new Acadia seems very promising but the Terrain has felt mediocre for a while.

  • 3d, the 2.0L has been discontinued since 2021 in both vehicles. So it does not matter what trim level you get, and what price you pay, you get the same engine. Equinox 1LS same powertrain than Terrain Denali.

  • Left name, phone no., emal with local Buick-GMC Dealer. "Call/text me when you can order 24 Terrain the way I want it, from Distribution Center."
    5 months ... no contact. Great Service !