GMC is still considering the introduction of a new subcompact crossover that would slot in under the GMC Terrain. GMC has toyed with the idea of launching a new subcompact crossover for several years now, but according to sources familiar with the matter, the idea has yet to be left for dead. One of the hurtles in launching a new sub-Terrain crossover is how it would interact with its showroom mates.
As regular readers may recall, GM Authority has followed this story since 2019, and previously reported in August of 2020 that despite being something of an on-again, off-again affair, the decision to launch a new subcompact crossover under the GMC brand was still alive and kicking. Indeed, the subcompact crossover segment continues to be highly popular among consumers, which would certainly help to justify the launch of a new model from GMC.
If General Motors did give the green-light to such a vehicle, it would slot in under the existing GMC Terrain in terms of size and price. It might also wear either the Granite or the Graphyte nameplates, both of which GM has filed to trademark in the last several years, while riding on the highly modular VSS-F vehicle set, the same vehicle set that underpins the Chevy Trailblazer and Buick Encore GX.
That said, the Chevy Trailblazer and Buick Encore GX could be seen as two obstacles blocking the launch a new GMC subcompact crossover. One of the biggest challenges facing product planners is the interaction such a model would have with its showroom mates, namely the Chevy Trailblazer and Buick Encore GX. Some dealers have Buick and GMC under one roof, while others have Chevy as well. With the Chevy Trailblazer and Buick Encore GX already in place, not to mention the all-new Chevy Trax and all-new Buick Envista, this hypothetical GMC subcompact offering would essentially become number five for dealers.
Even so, GM is still considering the idea, and we’ll be sure to provide further information as soon as we receive it. In the meantime, subscribe to GM Authority for more GMC Terrain news, GMC news, GM business news, and around-the-clock GM news coverage.