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Chevrolet Colombia Sales Fell 50 Percent In August 2023

Chevrolet Colombia sales decreased 50 percent to 1,986 units in August 2023. The figures place Chevrolet as the country’s third best-selling automobile brand during the month, behind Renault and Toyota.

Individual model sales performance was as follows:

During the first eight months of the 2023 calendar year, Chevrolet Colombia sales decreased 44 percent to 15,431 units.

Sales Results - August 2023 - Colombia - Chevrolet

MODELAUG 2023 / AUG 2022AUGUST 2023AUGUST 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BEAT+700.00% 81-95.90%24 585
BLAZER-61.54% 2565-35.05%215 331
BOLT EUV* 5**72 *
CAMARO+400.00% 51+92.86%27 14
CAPTIVA-54.42% 134294-45.32%1,005 1,838
COLORADO-69.06% 43139-40.88%522 883
COMMERCIAL TRUCK-60.50% 205519-12.69%2,745 3,144
EQUINOX-25.64% 2939+95.16%242 124
MONTANA* 50**169 *
N400-12.20% 3641-21.34%483 614
NHR-72.28% 74267-48.59%840 1,634
ONIX-63.61% 7942,182-56.82%5,578 12,919
SILVERADO* 26**185 *
TAHOE+71.43% 127+12.50%117 104
TRACKER+31.72% 407309-32.87%2,730 4,067
TRAILBLAZER-95.65% 123-71.00%87 300
TRAVERSE-64.71% 617-34.09%116 176
CHEVROLET TOTAL-50.26% 1,9863,993-44.12%15,431 27,615

The GM Authority Take

The poor performance in Chevrolet Colombia sales continues to deepen with this new drop in August, which represents the tenth consecutive month that the Bow Tie brand has been in the red in the South American country. Despite experiencing a slight recovery in volume compared to previous months (of roughly 2,000 units), Chevrolet fell once again from second to third place among Colombia’s best-selling brands during the eighth month of the year.

Far and away the primary cause of Chevrolet Colombia’s decline during August was the Chevy Onix, which saw a massive drop of 64 percent or 1,388 units compared to the same month last year, when the vehicle marked one of its highest records in the country. In addition, considerable declines in sales of the NHR as well as the entire line of commercial trucks cumulatively sapped another 507 units from Chevy’s bottom line.

By contrast, the Chevy Tracker experienced a healthy increase, being one of the few models that managed to improve its performance in August. The subcompact crossover’s growth on a year-over-year and month-over-month bases makes it the brand’s second best-selling nameplate in Colombia. Finally, it’s worth noting the healthy increases posted by low-volume vehicles such as the Chevy Camaro and Chevy Tahoe, though their volumes were not very significant for the bottom line.

About The Numbers

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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