Chevrolet Blazer sales totaled 23,008 units in the United States, 873 units in Canada, and 499 units in Mexico during the fourth quarter of 2019.
Chevrolet Blazer Sales - Q4 2019 - United States
In the United States, Chevrolet Blazer deliveries totaled 23,008 units in Q4 2019, an increase of about 85,115 percent compared to 27 units sold in Q4 2018. The results represent the crossover's best quarterly sales performance since launching in Q1 2019.During the complete 2019 calendar year, Blazer sales increased about 215,141 percent to 58,115 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| BLAZER | +85,114.78% | 23,008 | 27 | +215,140.74% | 58,115 | 27 |
Chevrolet Blazer Sales - Q4 2019 - Canada
In Canada, Chevrolet Blazer deliveries totaled 873 units in Q4 2019.During the complete 2019 calendar year, Blazer sales totaled 2,738 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| BLAZER | * | 873 | * | * | 2,738 | 0 |
Chevrolet Blazer Sales - Q4 2019 - Mexico
In Mexico, Chevrolet Blazer deliveries totaled 499 units in Q4 2019.During the complete 2019 calendar year, Blazer sales totaled 1,412 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| BLAZER | * | 499 | * | * | 1,412 | 0 |
Competitive Sales Comparison
Chevrolet Blazer sales continued to grow in Q4 2019, moving up in the rankings amongst two- and three-row mainstream midsize and full-size crossovers during the quarter. A good metric for comparison is the all-new Honda Passport, which launched around the same time as the Blazer and competes directly against it. With the Passport recording 10,962 sales, the Blazer sold more than twice as many units during the quarter.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -7.12% | 59,268 | 63,812 | 11% | 13% | -2.07% | 239,438 | 244,511 |
| JEEP GRAND CHEROKEE | -0.56% | 57,929 | 58,255 | 11% | 12% | +8.03% | 242,969 | 224,908 |
| FORD EXPLORER | -8.94% | 51,284 | 56,316 | 10% | 12% | -17.86% | 187,061 | 227,732 |
| FORD POLICE INTERCEPTOR UTILITY | -100.00% | 0 | 8,385 | 0% | 2% | -100.00% | 0 | 33,839 |
| FORD EDGE | +6.93% | 37,621 | 35,184 | 7% | 7% | +3.28% | 138,515 | 134,122 |
| CHEVROLET TRAVERSE | -14.94% | 33,631 | 39,536 | 6% | 8% | +0.40% | 147,122 | 146,534 |
| HYUNDAI SANTA FE | +10.63% | 31,054 | 28,069 | 6% | 6% | +8.83% | 127,373 | 117,038 |
| HONDA PILOT | -21.84% | 31,039 | 39,714 | 6% | 8% | -15.42% | 135,008 | 159,615 |
| KIA SORENTO | +7.21% | 23,751 | 22,154 | 5% | 5% | -11.03% | 95,951 | 107,846 |
| CHEVROLET BLAZER | +85,114.78% | 23,008 | 27 | 4% | 0% | +215,140.74% | 58,115 | 27 |
| SUBARU ASCENT | +11.64% | 21,916 | 19,631 | 4% | 4% | +126.33% | 81,958 | 36,211 |
| VOLKSWAGEN ATLAS | +30.75% | 21,803 | 16,675 | 4% | 3% | +36.58% | 81,508 | 59,677 |
| GMC ACADIA | -22.51% | 19,471 | 25,128 | 4% | 5% | +12.20% | 99,429 | 88,621 |
| KIA TELLURIDE | * | 19,395 | * | 4% | 0% | * | 58,604 | 0 |
| NISSAN MURANO | -11.36% | 18,013 | 20,322 | 3% | 4% | -18.18% | 68,361 | 83,547 |
| NISSAN PATHFINDER | -6.03% | 16,349 | 17,398 | 3% | 4% | -2.75% | 65,691 | 67,550 |
| HYUNDAI PALISADE | * | 15,279 | * | 3% | 0% | * | 28,736 | 0 |
| DODGE DURANGO | -8.71% | 14,977 | 16,406 | 3% | 3% | +2.51% | 67,599 | 65,947 |
| HONDA PASSPORT | * | 10,962 | * | 2% | 0% | * | 36,085 | 0 |
| MAZDA CX-9 | +17.60% | 8,318 | 7,073 | 2% | 1% | -4.94% | 26,861 | 28,257 |
| MITSUBISHI OUTLANDER | +9.53% | 7,494 | 6,842 | 1% | 1% | +0.83% | 37,965 | 37,652 |
| TOTAL | +8.66% | 522,562 | 480,927 | +8.62% | 2,024,349 | 1,863,634 |
On a segment share basis, the Blazer accounted for 4 percent share, well behind the 11 percent share held by the Jeep Grand Cherokee and 7 percent share of the Ford Edge – two of the Blazer’s primary rivals besides the Hyundai Santa Fe (6 percent segment share) and aforementioned Honda Passport (2 percent segment share).
The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price in the vicinity of $30,000, expanded nearly 9 percent to 522,562 units in Q4 2019.
The GM Authority Take
Chevrolet Blazer sales performance during Q4 2019 reflects a model that’s continuing to gain traction in the marketplace, as availability of the Blazer continues to improve and national marketing efforts continue to boost awareness. Chevy’s new midsize crossover was more readily available in Q4 than it was in prior quarters, though it’s unclear what kind of impact the 40 day-long UAW strike against GM had on the model.
Looking ahead, we believe that Blazer sales will continue to climb, given that GM can continue to keep up with demand. With that said, it will be interesting to see how the newfound competition will impact the Blazer’s sales performance, especially as all-new offerings like the new Honda Passport also become available in greater quantities. In addition, the Blazer will also face internal competition from its corporate cousin – the refreshed 2020 Acadia.
About The Numbers
- All percent change figures compared to Chevrolet Blazer sales for Q4 2018, except as noted
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
Comments
I seriously think that the market can support a Blazer XL (same wheelbase, but longer body with a 3rd row) AND the Traverse.
Crossovers are that hot right now.
The Traverse is big enough to complete with the Palisade, Telliride, and Atlas. The Blazer XL would be more of an Ascent, Highlander, or Pilot competitor like the Acadia is.
That all sounds sound, until you factor in the fact that the Telluride and Palisade are the same size as the Blazer XL!
In other words, the Hyundai and Kia are actually smaller than the Traverse. So having a slightly smaller, less usable three-row offering in the lineup that takes away from Traverse volume isn’t a great idea.
I think that crossovers are so hot right now that there is room in the lineup for both a Blazer XL and the Traverse. Sort of like how Buick/GMC dealers have the Acadia and Enclave to sell.
The people that buy the Ascent and Highlander are not the same type of buyers that go for the XXL Atlas and Traverse. These are smaller, younger families that only occasionally use the 3rd row.
FWIW – the Ascent, Pilot, and Highlander are selling well with minimal incentives right now. The Blazer has proven to be a competitive entry with unique styling that buyers like. It’s a better vehicle to drive than the Passport and Edge. An XL model makes sense.
It sounds like maybe someone at GM is scheming a plan to kill the Traverse.
Woo Hooo Ninth in it’s segment. Somebody or so figured wrong. This should have been RWD.
Ninth in its segment with somewhat limited supply and limited incentives is actually very good. You can limit this segment to Grand Cherokee, Edge, Santa Fe, Acadia, Sorento and Murano. Among those, the Blazer did very well.
Also, that’s 25,000 more units than they would have had had there been no Blazer. A rear drive platform was not feasible in this case.
The XT6 and XT5 definitely need to go rear drive (and possibly electric).
Not sure about the Traverse and Blazer. The Durango and Explorer are rear drive. Not many other competitors are going that direction yet – although the Toyota EV platform appears to be a rear drive unit. That’s a long ways away though.
Alex,
Nothing Blazing about it…
And you know that…
Inflated numbers to promote sales how long have you been around ?
Getting tired of out of focus pics just to give people some insight….
Blazer is killing it. They are moving them despite stingy incentives and a UAW-limited supply (strike).
Yes they killed the Blazer…
One time Prince and I rocked out to some Purple Rain while riding in his ’72 Blazer. It was legit.
While 9th place sounds bad, the fact that it is still ahead of CUVs like the Subaru Ascent or VW Atlas says a lot given that General Motors doesn’t advertise as much as they used to.
So maybe it’ll return to the center field display at Tiger Stadium….
Made where? Lol
58,115 suckers 50k+ no way no how
I will never understand why Durango sells so poorly. Dodge is a damaged brand yet I see many Durango Lorados in the affluent greater NYC metro area, especially suburban Bergan County.
I, myself, would consider a Durango if SUVs were my thing. Far better than Blazer.
I’m a Chevy guy through and through I own cars and trucks from 1937 to now, and I love Blazers, but this is not a Blazer could have named it anything else. So congrats Chevrolet on losing touch with your roots and ruining another vehicle. Other vehicles that lost touch with their foundations: Impala, Chevelle (not Malibu), Camaro, Nova, Caprice and now Blazer. The reason why some of those other cars still exist and people treasure them is because of their refinement and classic styling. People will never show any of your non-muscle cars at shows in even 30 years assuming they last. And maybe you should hire a designer who understands the vehicles North American heritage. And lastly I think you should take a note from Ford as hard as that is for me to say, and fully redesign the Blazer. Cause the Bronco knows where it came from.