Buick LaCrosse Sales Plunge 78 Percent In Q4 2019

March 3, 2020 12:27 pm

Buick LaCrosse sales dropped significantly in the United States and Canada during the fourth quarter of 2019.

Buick LaCrosse Sales - Q4 2019 - United States

In the United States, Buick LaCrosse deliveries totaled 463 units in Q4 2019, a decrease of about 78 percent compared to 2,118 units sold in Q4 2018.

During the complete 2019 calendar year, LaCrosse sales decreased about 53 percent to 7,241 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
LACROSSE	-78.14%	463	2,118	-53.37%	7,241	15,527

Buick LaCrosse Sales - Q4 2019 - Canada

In Canada, Buick LaCrosse deliveries totaled 75 units in Q4 2019, a decrease of about 54 percent compared to 165 units sold in Q4 2018.

During the complete 2019 calendar year, LaCrosse sales decreased about 41 percent to 389 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
LACROSSE	-54.45%	75	165	-40.52%	389	654

Competitive Sales Comparison

The LaCrosse’s Q4 2019 sales performance leaves the large premium sedan in last place in its competitive set, behind the Lexus ES and Lincoln MKZ (see Lincoln MKZ sales). In fact, this represents one of the few times in history that the MKZ outsold the LaCrosse. In addition, Buick LaCrosse sales fell much faster than the segment average during the quarter, enabling both the ES and MKZ to further their sales volume lead.

Sales Numbers - Large Premium Comfort Sedans - Q4 2019 - United States

MODEL	Q4 19 / Q4 18	Q4 19	Q4 18	Q4 19 SHARE	Q4 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
LEXUS ES	-4.94%	13,440	14,138	75%	67%	+5.88%	51,336	48,484
LINCOLN MKZ	-17.26%	4,080	4,931	23%	23%	-10.71%	17,725	19,852
BUICK LACROSSE	-78.14%	463	2,118	3%	10%	-53.37%	7,241	15,527
TOTAL	-15.12%	17,983	21,187			-9.02%	76,302	83,863

The large premium comfort sedan segment contracted a little over 15 percent to 17,983 units in Q4 2019.

The GM Authority Take

The LaCrosse has been discontinued, and the negative sales performance clearly shows that sad state of events for what was a solid product that should have enjoyed significantly greater levels of commercial success.

Going forward, Buick LaCrosse sales will continue dwindling until stock runs out. It’s truly a shame given that the updated (and rather hot) 2020 Buick LaCrosse refresh will not make its way to North America, as it will be a China-only affair.

It’s worth mentioning that Lexus is defying all odds and market trends in this segment, having managed to boost sales of the ES sedan, which was all-new for the 2019 model year.

About The Numbers

All percent change figures compared to Buick LaCrosse sales in Q4 2018
In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018

GM Q4 2019 sales numbers: