Chevy Trailblazer sales decreased in the United States and South Korea but increased in Canada during the second quarter of 2024.
Chevrolet Trailblazer Sales - Q2 2024 - United States
In the United States, Chevrolet Trailblazer deliveries totaled 27,891 units in Q2 2024, a decrease of about 18 percent compared to 33,857 units sold in Q2 2023.In the first six months of the year, Trailblazer sales decreased about 16 percent to 52,099 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAILBLAZER | -17.62% | 27,891 | 33,857 | -15.71% | 52,099 | 61,808 |
Chevrolet Trailblazer Sales - Q2 2024 - Canada
In Canada, Chevrolet Trailblazer deliveries totaled 3,077 units in Q2 2024, an increase of about 135 percent compared to 1,311 units sold in Q2 2023.In the first six months of the year, Trailblazer sales increased about 74 percent to 5,677 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAILBLAZER | +134.71% | 3,077 | 1,311 | +74.03% | 5,677 | 3,262 |
Chevrolet Trailblazer Sales - Q2 2024 - South Korea
In South Korea, Chevrolet Trailblazer deliveries totaled 1,158 units in Q2 2024, a decrease of about 59 percent compared to 2,837 units sold in Q2 2023.In the first six months of the year, Trailblazer sales decreased about 44 percent to 2,402 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| TRAILBLAZER | -59.18% | 1,158 | 2,837 | -43.71% | 2,402 | 4,267 |
Competitive Sales Comparison (USA)
Chevy Trailblazer sales placed the Bow Tie’s subcompact crossover in fourth among 21 models, up a couple of spots from the previous quarter when ranked by sales volume in Q2 2024.
The Chevy Trax (see running Chevy Trax sales) moved into the top slot to solidly lead the field with a 153 percent leap in sales to 52,875 units. The Subaru Crosstrek traded places to take second place with a 19 percent bump to 41,095 units, while the Honda HR-V slid to third with a 39 percent upswing for 38,201 deliveries. The Trailblazer (see running Chevy Trailblazer sales), the Trax’s corporate cousin and Chevy’s second entry here, moved up to fourth in spite of an 18 percent slide to 27,891 units. The Toyota Corolla Cross jumped up several spots with an 89 percent swell to 26,139 units to round out the top five. In addition to two Chevy models, Buick currently fields three entries. The Buick Encore GX (see running Buick Encore GX sales), the Trailblazer’s platform mate, slipped a spot to place 12th with an eight percent decline to 16,607 units. The Buick Envista (see running Buick Envista sales), the Trax’s VSS-F platform mate, maintained 14th place with 14,224 deliveries. Finally, the Buick Encore (see running Buick Encore sales), with the discontinued model being indirectly replaced by the Envista, finished last moving 71 units.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +152.74% | 52,875 | 20,921 | 14% | 7% | +230.33% | 90,463 | 27,386 |
| SUBARU CROSSTREK | +18.88% | 41,095 | 34,568 | 11% | 11% | +4.43% | 79,500 | 76,130 |
| HONDA HR-V | +39.39% | 38,201 | 27,406 | 10% | 9% | +41.46% | 76,263 | 53,910 |
| CHEVROLET TRAILBLAZER | -17.62% | 27,891 | 33,857 | 7% | 11% | -15.71% | 52,099 | 61,808 |
| TOYOTA COROLLA CROSS | +89.11% | 26,139 | 13,822 | 7% | 4% | +59.40% | 45,167 | 28,336 |
| HYUNDAI KONA | +25.55% | 23,485 | 18,705 | 6% | 6% | +22.71% | 46,539 | 37,925 |
| MAZDA CX-30 | +21.81% | 22,726 | 18,657 | 6% | 6% | +32.95% | 51,222 | 38,527 |
| JEEP COMPASS | -20.97% | 22,195 | 28,083 | 6% | 9% | -2.83% | 49,842 | 51,292 |
| VOLKSWAGEN TAOS | +49.14% | 20,468 | 13,724 | 5% | 4% | +18.81% | 32,276 | 27,167 |
| NISSAN KICKS | +7.21% | 19,267 | 17,972 | 5% | 6% | +10.69% | 32,991 | 29,804 |
| KIA SELTOS | -2.84% | 18,003 | 18,529 | 5% | 6% | +1.12% | 32,786 | 32,423 |
| BUICK ENCORE GX | -8.02% | 16,607 | 18,055 | 4% | 6% | -1.20% | 29,971 | 30,334 |
| KIA SOUL | -9.85% | 16,013 | 17,763 | 4% | 6% | -18.08% | 28,465 | 34,747 |
| BUICK ENVISTA | * | 14,224 | * | 4% | 0% | * | 23,886 | 0 |
| KIA NIRO | +11.89% | 10,627 | 9,498 | 3% | 3% | -6.33% | 18,102 | 19,325 |
| HYUNDAI VENUE | -4.09% | 7,439 | 7,756 | 2% | 2% | -18.27% | 13,371 | 16,359 |
| DODGE HORNET | +65.54% | 4,299 | 2,597 | 1% | 1% | +351.21% | 11,718 | 2,597 |
| MITSUBISHI OUTLANDER SPORT | -14.31% | 3,324 | 3,879 | 1% | 1% | -7.05% | 7,893 | 8,492 |
| JEEP RENEGADE | -68.86% | 1,563 | 5,020 | 0% | 2% | -19.93% | 7,326 | 9,149 |
| FIAT 500X | +6.99% | 153 | 143 | 0% | 0% | -4.32% | 266 | 278 |
| BUICK ENCORE | -96.59% | 71 | 2,085 | 0% | 1% | -97.51% | 126 | 5,064 |
| TOTAL | +23.52% | 386,665 | 313,040 | +23.55% | 730,272 | 591,053 |
The Trailblazer earned a seven percent market share in its segment, down four percentage points year-over-year. The Trax led here, doubling its segment share to 14 percent, while the Crosstrek maintained an 11 percent share, and the HR-V held a 10 percent share, up one percentage point. The Corolla Cross posted a seven percent share, up three percentage points. The Encore GX and Envista both earned a four percent share, and the Encore’s share was nil.
The five GM vehicles in the mainstream subcompact crossover segment, the Chevy Trailblazer and Trax, along with the Buick Envista, Encore, and Encore GX, accounted for a cumulative 111,668 deliveries and a combined 29 percent segment share. That keeps The General squarely in first place overall, accounting for more than a quarter of all sales in this space.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +152.74% | 52,875 | 20,921 | +230.33% | 90,463 | 27,386 |
| CHEVROLET TRAILBLAZER | -17.62% | 27,891 | 33,857 | -15.71% | 52,099 | 61,808 |
| BUICK ENCORE | -96.59% | 71 | 2,085 | -97.51% | 126 | 5,064 |
| BUICK ENVISTA | * | 14,224 | * | * | 23,886 | 0 |
| BUICK ENCORE GX | -8.02% | 16,607 | 18,055 | -1.20% | 29,971 | 30,334 |
| TOTAL | +49.05% | 111,668 | 74,918 | +57.75% | 196,545 | 124,592 |
By comparison, the four Stellantis entries – the Jeep Compass, Jeep Renegade, Dodge Hornet, and Fiat 500X – combined saw 28,210 deliveries for a seven percent segment share.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -20.97% | 22,195 | 28,083 | -2.83% | 49,842 | 51,292 |
| JEEP RENEGADE | -68.86% | 1,563 | 5,020 | -19.93% | 7,326 | 9,149 |
| DODGE HORNET | +65.54% | 4,299 | 2,597 | +351.21% | 11,718 | 2,597 |
| FIAT 500X | +6.99% | 153 | 143 | -4.32% | 266 | 278 |
| TOTAL | -21.30% | 28,210 | 35,843 | +9.22% | 69,152 | 63,316 |
Meanwhile, Hyundai – with the Kona and Venue – and Kia – with the Seltos, Niro, and Soul – saw a cumulative 75,567 deliveries, good for a combined 20 percent segment share, placing the Korean conglomerate behind GM in second place overall.
Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (With Soul) - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| KIA NIRO | +11.89% | 10,627 | 9,498 | -6.33% | 18,102 | 19,325 |
| HYUNDAI KONA | +25.55% | 23,485 | 18,705 | +22.71% | 46,539 | 37,925 |
| HYUNDAI VENUE | -4.09% | 7,439 | 7,756 | -18.27% | 13,371 | 16,359 |
| KIA SELTOS | -2.84% | 18,003 | 18,529 | +1.12% | 32,786 | 32,423 |
| KIA SOUL | -9.85% | 16,013 | 17,763 | -18.08% | 28,465 | 34,747 |
| TOTAL | +4.59% | 75,567 | 72,251 | -1.08% | 139,263 | 140,779 |
One could argue that the Kia Soul is not part of the segment in question but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia entries total nets 59,554 deliveries for a combined 16 percent segment share, keeping the conglomerate in second.
Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (Without Soul) - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| KIA NIRO | +11.89% | 10,627 | 9,498 | -6.33% | 18,102 | 19,325 |
| HYUNDAI KONA | +25.55% | 23,485 | 18,705 | +22.71% | 46,539 | 37,925 |
| HYUNDAI VENUE | -4.09% | 7,439 | 7,756 | -18.27% | 13,371 | 16,359 |
| KIA SELTOS | -2.84% | 18,003 | 18,529 | +1.12% | 32,786 | 32,423 |
| TOTAL | +9.30% | 59,554 | 54,488 | +4.49% | 110,798 | 106,032 |
Out of the 10 manufacturers represented here, three field multiple models in this space of 21 entries, though two of those models have been discontinued and will eventually fall off this list. When combining the sales volume of those compared to automakers with a single entry, each ranks in this order:
- GM – 29 percent share, five models (the Buick Encore has been discontinued, but remaining inventory continues to be sold)
- Hyundai Motor Group
- 20 percent segment share, five models (including Kia Soul)
- 16 percent share, four models (not including Kia Soul)
- Subaru – 11 percent share, one model
- Honda – 10 percent share, one model
- Stellantis – seven percent share, four models (the Fiat 500X has been discontinued, but remaining inventory continues to be sold)
- Toyota – seven percent share, one model
- Mazda – six percent share, one model
- VW – five percent share, one model
- Nissan – five percent share, one model
- Mitsubishi – one percent share, one model
Typically, automakers fielding multiple entries in this segment enjoy better sales and higher deliveries. However, those with a single model, including Subaru and Honda, seem to hold their own comparatively, actually outpacing Stellantis even though it currently fields four models.
GM commanded first place again ahead of Hyundai Motor Group (which includes Kia) this quarter.
Overall, sales of mainstream subcompact crossovers again grew 24 percent to 386,665 units during Q2 2024, meaning Trailblazer sales significantly underperformed the segment average.
The GM Authority Take
Even though Chevy Trailblazer sales slipped yet again now halfway through the year while the segment grew, the subcompact crossover moved up to fourth place among 21 models in this crowded space, while the Trailblazer’s corporate cousin and the Bow Tie brand’s all-new entry-level Trax catapulted to the top. That means GM sported two crossovers in the top five during Q2 2024.
Notably, the Trailblazer offers all-wheel drive, while the Trax does not.
Those two models, along with the Buicks, enabled The General to claim a nine-point segment share advantage over the Hyundai-Kia conglomerate in terms of cumulative sales volume and reign supreme again. Prior to the arrival of the Trax, GM and Hyundai Motor Group sales were neck-and-neck in this space.
About Chevrolet Trailblazer
A year ago, GM revealed the refreshed 2024 Chevy Trailblazer. The mid-cycle refresh boasts updated styling, an overhauled cockpit, new standard features, and more for the small crossover, which debuted for the 2021 model year.
The 2024 Trailblazer also introduces two new exterior paint colors while offering five interior colorways and wheel options, along with with several option package changes, including a new trailering package.
For 2025, the Trailblazer gets an E85-compatible engine, making it a flex-fuel vehicle, and drops two paint colors. Here are all the 2025 Trailblazer paint colors and wheels available.
About The Numbers
- All percent change figures compared to Chevy Trailblazer sales in Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- South Korea Chevy Trailblazer sales figures reflect actual vehicle registrations rather than wholesale
- China Chevy Trailblazer sales figures represent retail deliveries and not wholesale
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
I think it is pretty obvious that the trax is eating into the trailblzer sales, we might start to see more incentives to get the sales back up
Many piss poor people are financing the cheap Trax at a high interest rate and trashing the AWD Trailblazer which they can’t afford. Whad da ya think?
I have driven both the Trax and Envista. The ride and handling are superior on the Envista, but at the price point on the Trax, it is a terrific vehicle. Trax will eat in to Trailblazer sales, as will Envista eat in to the GX sales. The $4,000 price difference between the two models of each GM badge makes a big difference, especially if financing.